A small site rents vacation houses in Italy. Can it get personal with its existing technology? Jack says: Yes. Read More...
View articleThe startup looks to play in the crowded field of site analytics providers, touting a novel solution and a new partnership. Read More...
View articleBoth Naviant and Experian experience some changes at the top. Read More...
View articleThere’s not a lot you can’t communicate to customers via email. E-newsletters are a highly effective means of bundling multiple messages. Read More...
View articleIn another validation for the newest interactive media formats, the automaker is once again turning to interactive TV, rich media and wireless ads dur...
View articleYet another acronym: RFM. The principal for identifying your most lucrative customers isn't a new one (except to the online world). Here's how it work...
View articleThe two firms will co-market products, echoing moves by other metrics players to parlay their offerings into all-in-one solutions. Read More...
View articleGlobal investment in fulfillment software applications by enterprises and logistic service providers will grow from $1.4 billion in 2001 to $2.7 billi...
View articleGOT Corporation’s Campaigner products enable organizations to have highly personalized one-to-one email dialogues with their customers. The Campaigner...
View articleNonprofits online: Raise money for your cause and earn donors' trust. Read More...
View articleWith wireless devices such as mobile phones approaching critical mass, GartnerG2 expects U.S. consumers to begin adopting such devices for wireless fi...
View articleA study sponsored by CRM vendor Kana found that, online and offline, consumers find personalized and proactive customer service is critical to a posit...
View articleYahoo! fills a top communications role; an L90 co-founder and board member steps down; and MindArrow adds three to its executive team. Read More...
View articleBusinesses in the United States and Britain are the most likely to leverage the Internet for marketing and customer support, according to a new study ...
View articleLookSmart creates a new sales VP role; About 's David Hills is handed an additional post; and Organic launches a motor sports Web site to herald NASCA...
View articleCompanies in the United States and Britain are the most likely to incorporate the Internet into activities such as CRM, marketing, order fulfillment a...
View articleSealing a deal with a customer online is just as important -- if not more so -- as doing so in the real world. Read More...
View articleIf your marketing organization isn't firing on all cylinders, perhaps it's time for some do-it-yourself mechanic work. Read More...
View articleWith the first ads in a decade for its mainframes, Big Blue hopes to encourage enterprises to trade in their servers. Read More...
View articleA close examination of the online behavior of auto shoppers by Forrester Research found that the $1 billion that automakers, dealers and independent a...
View articleYour email messages are a reflection of your e-business’s personality, and autoresponders are one method of conveying a lot without lifting a finger. ...
View articleAccording to a survey of CIOs, more of these executives are focusing this year on their organization's ability to execute and support CRM by taking a ...
View articleThe new product broadens the e-mail marketer's offerings, but also expands its competition with established rivals. Read More...
View articleMedia buys, sponsorships, and the tried-and-true on-site gimmick are all in store for this year's Winter Games in Salt Lake City. Read More...
View articleRecently, Arthur's been examining what DOESN'T deliver ROI in a CRM initiative. Here's the one you've been waiting for: what makes CRM pay off and how...
View articleSuppose the reservation agent at an airline or hotel was invariably friendly and helpful. Then, upon arriving at the gate or resort, the weary travele...
View articleThe companies aim to offer a single solution for data mining and modeling. Read More...
View articleNearly half of all respondents to a survey of high-level technology purchase influencers plan to increase their IT spending in 2002, with systems upgr...
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