GDS: The Google Dance Syndrome, Part 1
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GDS: The Google Dance Syndrome, Part 1

23y Danny Sullivan

GDS: The Google Dance Syndrome, Part 1

What's changing -- Google or the way you should optimize your Web site? Part one of a two-part series. Read More...

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Consumer Mail With a B2B Back End
Email

Consumer Mail With a B2B Back End

23y Karen Gedney

Consumer Mail With a B2B Back End

B2B that’s fun, flirty, fashionable -- and fiscally smart. Read More...

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Silverpop Prepared to Beat Challenge-Response
Email

Silverpop Prepared to Beat Challenge-Response

23y Lisa Lacy

Silverpop Prepared to Beat Challenge-Response

Silverpop is an e-mail marketing firm that’s used to dealing with anti-spam blacklists, working with ISPs to get whitelisted access to theircustomers....

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Notebooks Overthrow the Desktop
Audience

Notebooks Overthrow the Desktop

23y Robyn Greenspan

Notebooks Overthrow the Desktop

Portability, flat screens, and slim profiles herald the new era of home computing. Read More...

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High-Tech Leads Improvement in U.S. Job Market
Audience

High-Tech Leads Improvement in U.S. Job Market

23y David Cohen

High-Tech Leads Improvement in U.S. Job Market

Job losses in the high-tech sector declined again in June 2003, yet recent college graduates aren't hopeful about finding full-time employment. Read M...

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Chip Sales Keep Up the Pace
Audience

Chip Sales Keep Up the Pace

23y Christopher Saunders

Chip Sales Keep Up the Pace

Data from the Semiconductor Industry Association shows worldwide sales of semiconductors totaled $12.50 billion in May 2003; up 2 percent from April. ...

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Three-Step Brand Checkup
Marketing

Three-Step Brand Checkup

23y Martin Lindstrom

Three-Step Brand Checkup

A three-stage checkup to assess a brand's online fitness. Read More

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What’s the Big Deal about Spam?
Email

What’s the Big Deal about Spam?

23y Marty Foltyn

What’s the Big Deal about Spam?

If you’re in IT, then you know about spam and you know you’ve got problems, but what can you do that will actually slow down the proliferation of spam...

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Powerful Sender and Subject Lines
Email

Powerful Sender and Subject Lines

23y Paul Soltoff

Powerful Sender and Subject Lines

Only one opportunity to make a great first impression. Subject and sender lines can dramatically improve open rate. Read More...

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Search Engines: The New, De Facto OS?
Marketing

Search Engines: The New, De Facto OS?

23y Sean Carton

Search Engines: The New, De Facto OS?

Search is becoming the most important way users access data, online or off-. Read More...

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Do Not Call List Sparks Call for Similar Spam Plan
Data insights

Do Not Call List Sparks Call for Similar Spam Plan

23y Roy Mark

Do Not Call List Sparks Call for Similar Spam Plan

Survey shows that more than 8-in-10 respondents want to see governmentcreate Do Not Spam registry. Read More...

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Quit Waiting. ITV's Here.
Marketing

Quit Waiting. ITV's Here.

23y Lydia Loizides

Quit Waiting. ITV's Here.

Americans are ready, willing and able to transact, and to interact , with their TV sets -- right now. Read More...

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The Revolution Will (Finally) Be Televised
Marketing

The Revolution Will (Finally) Be Televised

23y Rebecca Lieb

The Revolution Will (Finally) Be Televised

It's interactive. Trackable. Search-optimized and opt-in. It's... TV? Read More...

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All That Jazz (and Classical and Pop and Talk Too)
Audience

All That Jazz (and Classical and Pop and Talk Too)

23y Robyn Greenspan

All That Jazz (and Classical and Pop and Talk Too)

More than one-third of Americans have listened to radio stations online, and monthly usage has tripled over three years. Read More...

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Surfers Unaware of Data Collection
Audience

Surfers Unaware of Data Collection

23y Robyn Greenspan

Surfers Unaware of Data Collection

While privacy policies may not adequately protect personal information, some industries score higher than others. Read More...

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Leveraging One-to-One E-Mail Marketing
Email

Leveraging One-to-One E-Mail Marketing

23y Heidi Anderson

Leveraging One-to-One E-Mail Marketing

How one-to-one relationships can increase e-mail marketing effectiveness. Read More...

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Contextual Ads and the Little Guy
Search

Contextual Ads and the Little Guy

23y Danny Sullivan

Contextual Ads and the Little Guy

Sites that never dreamed of carrying ads can leapfrog into the game. Read More...

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Weblogs: Dare We Go There?
Email

Weblogs: Dare We Go There?

23y Kathleen Goodwin

Weblogs: Dare We Go There?

Lessons learned: blog tactics for e-newsletters. Read More

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Creating the Agency of the Future
Marketing

Creating the Agency of the Future

23y David Cohen

Creating the Agency of the Future

Lines between disciplines are blurring or disappearing. What will your shop look like in a couple years? Read More...

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E-Bank Customers Less Satisfied
Marketing

E-Bank Customers Less Satisfied

23y Robyn Greenspan

E-Bank Customers Less Satisfied

Online banks that adopt customer satisfaction strategies are likely to see a return on the investment. Read More...

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Word of Mouth
Marketing

Word of Mouth

23y Martin Lindstrom

Word of Mouth

Exceeding customer expectations is the most powerful branding tool. Read More

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Wild About Harry
Audience

Wild About Harry

23y Robyn Greenspan

Wild About Harry

J.K. Rowling's words add up to big numbers. The Harry Potter industry has set records in virtually every format. Read More...

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Why Wait for Broadband?
Marketing

Why Wait for Broadband?

23y Jeremy Lockhorn

Why Wait for Broadband?

Online already works, so quit waiting for some magical broadband penetration number before diving in. Read More...

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Developing The Digital Photo Market
Audience

Developing The Digital Photo Market

23y Robyn Greenspan

Developing The Digital Photo Market

While most consumers download and print their images, few are concerned with archiving and storage. Read More...

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Online Branding: The Next Generation
Marketing

Online Branding: The Next Generation

23y Gary Stein

Online Branding: The Next Generation

Four solid attributes of strong online brands. Read More

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Who Really Controls E-Mail Delivery, Part 2
Email

Who Really Controls E-Mail Delivery, Part 2

23y Ben Isaacson

Who Really Controls E-Mail Delivery, Part 2

Techniques to increase user confidence and delivery success. Read More...

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Does Google's AdSense Make Sense?
Marketing

Does Google's AdSense Make Sense?

23y Pamela Parker

Does Google's AdSense Make Sense?

Jury's still out on the search company's foray into the ad network business. Read More...

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