As the marketing ecosystem evolves, we can look to our past for inspiration on how to deal with the new challenges we face. Read More...
View articleTo motivate the young workforce in your start-up, you need to think outside the box. Read More...
View articleBig data means different things in different regions – in China retailers are finding ways to make it useful. Read More...
View articleIn advance of his day-one keynote at this year's ClickZ Live New York, Coca-Cola's Tim Goudie chats with us about social media and storytelling. Read ...
View articleContent marketing has the ability to truly transform a business, but marketers need to be tracking the successes and failures in order to see what wor...
View articleIn today's technology-obsessed, consumer-driven world, dedicated "change agents" are no longer needed. Instead, each employee needs to be forward-thin...
View articleAcross the board, brands aren’t doing enough to capitalize on Valentine’s Day this year. What’s the reason behind the lack of attention to this holida...
View articleConsistency can be achieved by having a clear brand voice and not confusing it with uniformity, according to a panel of executives from Facebook, Lego...
View articleTwitter's latest transparency report shows government requests for user data and tweet removal have seen a sharp increase. Read More...
View articleWhat contributed to the failure of RadioShack? Could a a better use of social technology have made a difference for the brand? Read More...
View articleRecent acquisitions by Marin, MediaMath, and Kenshoo are a sign of more to come as competition heats up in the marketing automation sector. Read More...
View articleThese five strategies will help you get the most out of your campaigns this year and maximize one of the emerging themes of 2015 - personalization. Re...
View articleA picture is worth a thousand words – and creating eye-catching and engaging content for digital marketing channels is easy. Read More...
View articleDigital coaching is on the rise, but you need to employ these content marketing techniques in order to stand out from the pack. Read More...
View articleSome of the big game's big ads tried to be inspirational, some focused on doom and gloom, and some used digital interactivity to bring the commercials...
View articleWhat does causality mean for digital marketers and how should we be using it to gain more accurate measurements? Read More...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during January of 2015. Read More...
View articleAs the world of marketing evolves, so must the way in which we structure our organizations and teams. Is your company ready? Read More...
View articleMarketing automation technology is extremely useful for marketers, but its value can be lost if the early user experience isn't a positive one. Read M...
View articleHas the cloud lived up to its marketing promises? For the time being, it is a work in a progress. Read More...
View articleIn advance of her session at this year's ClickZ Live New York, Cisco's Diane Pease talks about the importance of developing a mobile marketing strateg...
View articleContent marketing is more and more important in the marketing world, but some still don't know how to prove its return on investment. Read More...
View articleThe volume of data that's available today is growing exponentially, creating data-driven personalized experiences in both the physical and digital wor...
View articleA Q&A with Kraft's vice president of media and consumer engagement, Bob Rupczynski. Read More...
View articleIndustry experts weigh in on what you should and shouldn't do to succeed in the data-driven marketing world. Read More...
View articleThe ad network has consolidated its full-service global agency Havas EHS and data intelligence agency Havas Discovery into one new brand called Helia....
View articleNike is drawing from athletes' Nike+ wearable data to compile one-minute personalized videos that summarize users' achievements and are shareable acro...
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