The TV-esque series "AdicolorTV" enables Adidas and Champs to tell a longer story than they could otherwise and it could also be the first series of i...
View articleAs the digital environment in Asia continues to develop, competition will increase and new advertising formats will emerge. Brands need to carefully c...
View articleFocusing on your competitors' strategies will only lead to imitation and mediocrity. Instead, marketers should take a risk and take the path toward in...
View articleIn part two of this series on how to effectively measure content marketing, a look at whether attention or engagement are good enough indicators of re...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during July. Read More...
View articleWhile automation technology can do many things, for now humans are the source of the most creativity. But what is the future of creativity in the digi...
View articleThis interview question can truly show you what kind of digital marketer you might be getting ready to hire. Those who can embrace their "crazy" and t...
View articleBrands have the opportunity to cultivate their own fan content online, yet most have not embraced the idea of promoting their products in this fashion...
View articleThe newest technology available has led to the expansion of the scope of the chief marketing officer's role. But in some cases, the data-collection te...
View articleThe health care industry in Asia is being greatly impacted by the digital revolution, particularly due to growth in mobile, search, e-commerce, and we...
View articleWhen deciding which measurement models to use, consider adopting aspects of the study of correlation, which may allow you to discover connections that...
View articleFor all its convenience, online shopping comes with one major drawback: uncertainty. The consumer’s inability to try on an item or sit on a couch can ...
View articleWhile Tencent and Alibaba duke it out to become the dominant digital platform in China, it's really the user that benefits from their creative advance...
View articleWhen your goal is to create amazing customer experiences that build engagement and earn loyalty, your data-driven content priorities should become the...
View articleWhen L'Oreal discovered and hired a beautiful unknown teenager whose photo went viral during the World Cup, they may have gotten more than they bargai...
View articleThis year's ClickZ Live includes exciting and informative sessions on a range of topics, from data-driven marketing and display advertising to social ...
View articleWhile the partnership between Microsoft and Salesforce provides options for marketers, there are other offerings available that may be better suited f...
View articleMicrosoft's recent announcement that it will lay off 18,000 employees further shows the company's missteps in today's technology world, but it seems n...
View articleThis is part two in a two-part series dedicated to helping businesses grow using a data-driven approach to network effects-based business models. Read...
View articleFacebook is reportedly driving nearly a quarter of all sharing traffic to sites across the Web. With the introduction of Facebook's new "save" feature...
View articleWhile human expectations and behaviors have changed drastically in the past few years, many of the marketing fundamentals we still use today have been...
View articleMarketers need to be on the forefront of the digital revolution, or else they risk becoming expendable and irrelevant in their industry. Read More...
View articleA look at a selection of brands that are embracing the new capabilities of Twitter and using the platform to its full marketing potential, along with ...
View articleThere are many new ways to use social, mobile, and hyper-targeted marketing strategies. Consider using these channels to get email opt-ins, break into...
View articleThe business-oriented networking platform has inked a deal with marketing start-up Bizo in an effort to enhance its business-to-business (B2B) marketi...
View articleIn part two of this look into using digital entertainment for marketing purposes, we have advice on how to use the digital comics industry to provide ...
View articleWhile native advertising can't really go programmatic, content marketing can, and can scale, yet another sign that programmatic is changing the digita...
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