Looking into online consumer buying habits and attitudes, NFO Interactive identified privacy, security, and reliability as key qualities for successfu...
View articleIt's distressing that a number of dot com businesses have been built on incentivizing web surfers to view advertising or sign up for special offers. A...
View articleThe interactive media space is a minefield. There's no defined pricing. Ad models are all over the board. And measurement's a mess. Don't you just wis...
View articleThere's huge pricing pressure out there because of all that unsold inventory. Just taking a firm stance won't help. You need to clearly demonstrate, e...
View articlePrice comparing shopping bots have turned traditional retailing on its head. But are low prices all that customers want? Not really. They like great s...
View articleNick tells you why you want to build your marketing plan into your online business model. Right from the start. In the bricks-and-mortar world you can...
View articleSales reps frequently ask Tom what he's looking for when evaluating their sites, or what criteria might determine appropriateness for his campaigns. E...
View articleYou might be a publisher choosing to offer CPA (cost per action) pricing, or maybe you're responding reluctantly to advertiser demands. If you are sel...
View articleNick kicks off a new series. He loves small business and spent a lot of time coaching young entrepreneurs and running workshops for small business own...
View articleMany times in the course of negotiating a media package, a media planner might hit a snag - something on which the sales rep will absolutely not budge...
View articleJanet explores the range of cost-per-action pricing and what it means to buyers and sellers. From cost-per-click to cost for registrations, contests e...
View articleStarting an online business? One of your biggest challenges will be getting noticed among the millions of other web sites. An online branding strategy...
View articleDoes your media department get along with your production team? Be honest, now. Tom's fellow agency folk talk about these communication problems. And ...
View articleAttention, e-biz: After shopping at his favorite home improvement store, Dan has a clue for y'all online. Like putting your shopping carts up front. G...
View articleIf we want to realize the commercial possibilities of the web, we have to rescue it from "information uber alles" Infocrats. You don't need more infor...
View articleWhat's the right way to price Internet ad inventory? CPM, CPC, CPA, flat rate for ad runs, revenue share? How about slotting fees for merchants or so-...
View articleListen up, media planners, Tom's going to share the secret of his success in the office world. You see, there's certain software tools he likes on his...
View articleOne of the most daunting tasks for any media planner is reaching CEOs, CIOs, VPs, and top-level executives. In the real world, you might rent a direct...
View articleA study by Cahners In-Stat Group found that wireless Internet access will be led by the same applications that led wireline access, most notably e-mai...
View articleIf you've worked through your ad sales channel decision with help from Janet and Kathy over the past weeks, you should be breathing a sigh of relief, ...
View articleIn this high-velocity age, some people refer to work as a "campaign-based career," others will say that "You are your projects." There's a performance...
View articleOnline advertising is at a critical point. Banner ad effectiveness is at an all-time low. New online marketers experience poor ROI. We need to educate...
View articleDigiCash, the company that invented e-cash, has gone bankrupt. And true electronic cash has died along with it. An Electronic Payments panel discussio...
View articleJanet and Kathy have been writing for weeks about the difficult but strategically essential task of selecting the right ad sales partner. And they've ...
View articleThere's huge pricing pressure out there because of all that unsold inventory. Just taking a firm stance won't help. You need to clearly demonstrate, e...
View articleMichael Fischler tells you where he thinks the Net is headed in the not so distant future. Broad access, reliable functionality, less emphasis on comp...
View articleNot long ago, Chris stumbled across info in the Sunday newspaper that said multiple Cy Young Award winner and newest Yankee hurler Roger Clemens uses ...
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