Through a deal with Digital Envoy, 24/7 will add geographic targeting on top of its existing profiling capabilities. Read More...
View articleThe online directory company agrees to provide aplatform to AOL to support online business listings and local ad sales. Read More...
View articleNearly half of the shoppers making purchases on the Internet this holiday season will be doing so for the first time, according to a survey by Active ...
View articleThe Alley-based online ad powerhouse said it sees several more quarters of "weak visibility" in ad revenues. Read More...
View articleFew buzzwords are more elusive than "convergence." People use the term casually to refer to many of the stunning developments reshaping the media and ...
View articleSure, it's great to have broadband access. It's fast, it's powerful. But power can make you vulnerable. How are we going to protect a broadband Net? R...
View articleThe art of acquiring customers and leads through email is notalways the easiest thing to do. Acquisitions success boils down to two key items: the off...
View articleAlthough there is certainly value to being book smart, it's equally important to be affiliate smart. And how better than to find out what affiliate ma...
View articleWe have this nice little mantra going online that everything should be free on the Net. All articles, research, music, news -- EVERYTHING should be fr...
View articleIn the battle for media attention, PR practitioners can bludgeon their way to attention or target the right message to the right person. Here's a grea...
View articleWe last left our media planner finishing up the first stages of a new campaign. The next day, the floodgates open with cell phone, voice mail, and ema...
View articleFortune and Burson-Marsteller surveyed both traditional and dot-com CEOs on how the Internet is changing the landscape for their companies and how it ...
View articleQuestions loom about the rich media e-mail company's viability after it cuts its last non-executive employees. Read More...
View articleOnline advertising is a relatively new marketing vehicle, and there's a great deal to be learned about the effective application of this medium. Keepi...
View articleFew e-business leaders have demonstrated an understanding of how to monetize traffic, or effectively convert web visitors into revenue dollars. Here a...
View articleLast week Richard launched into a series about creating an advertising program on a small web site. Today he's tackling a major issue: What will you o...
View articleThe e-commerce software firm hopes to spread the adoption of its marketing tools to the Euro RSCG interactive shop's clients. Read More...
View articleIn a partnership with the powerhouse technology companies, Agency.com plans to to launch a European applied concepts lab in its London offices. Read M...
View articleOut in San Francisco to talk to Agere Systems salespeople about broadband, Dana found himself staying in a hotel whose wires couldn't even keep a 24,0...
View articleA longitudinal (and entirely unscientific) study of fussy shoppers (i.e., Trude and her friends) demonstrates that sites' "helpful shopping suggestion...
View articleThe acquisition will boost Uproar's bottom line and increase its exposure to advertisers. Read More...
View articleCreative services firms are dealing with smaller marketing budgets these days. However, there is plenty of work for firms using the right strategies. ...
View articleThe I-shop followed the lead of MarchFIRST, iXL, Luminant, and others in announcing staff cuts and a reorganization to combat revenue shortcomings. Re...
View articleWhy produce a product newsletter? Think. By following some simple steps, in less than two hours per week, you can keep all the key people in your orga...
View articleIf we think of the word "useful" as a continuum, then the most useful sites (link-worthy sites) are those that provide rich, quality content on a spec...
View articleA little idealism might be just what it takes to get the Internet industry rolling again. And that's what makes a recent story on "wireless Ethernet" ...
View articleThe agency behind Amazon's "Sweatermen" campaign has resigned, amid a pending global account review. Read More...
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