Struggling to regain its footing after a dismal Q3, the Boston Internet consulting firm moves to cut costs and lessen its dependence on dot-com client...
View articleThe Top 20 e-tailers of November 2000, according to PC Data Online. Read More...
View articleWe all know how cost-effective email is compared with direct mail. So it makes sense for a retailer with a substantial direct mail list to want to get...
View articleE-commerce sites seem to favor new customer acquisition strategies. But retention-based advertising is relatively simple to implement. Here's how to s...
View articleThe new economy is suffering some growing pains. The dot- com revolution has hit the inflexible iceberg of reality, and stock options have become like...
View articleIFILM and Filmtrust have formed a strategic collaboration to bring enhanced business-to-business online tools to the entertainment industry. Read More...
View articleSmall businesses are establishing Web sites primarily to advertise and promote their business, rather than to conduct e-commerce, according to a surve...
View articleAsk programmers about i-Mode, and they'll laugh! But consumers understand it because it's user-friendly. Wireless Application Protocol (WAP), on the o...
View articleActive users may be the only ones who give you the benefit of the doubt -- and bring you new customers. So treat them extra nicely, and you may reap t...
View articleThe company's executive vice president of global media will move to a content play, on the heels of recent staff cuts and leadership changes. Read Mor...
View articleOn the heels of staff cuts last week, the I-shop's Berlin, Hamburg and Amsterdam offices will become a separate company. Read More...
View articleThe company will offer Alerts.com's multi-platform opt-in messaging to its clients as a CRM tool. Read More...
View articleThe deal with a major offline research firm could boost NetZero's efforts at further monetizing its user base. Read More...
View articleMarketing counts -- bigtime. And you can see it in the success stories of those companies that do it right and notice its absence in those that don't....
View articleWhat's all the tumult in the market? It's the sound of change coming. So just do what you've been doing with change ever since you came to the Interne...
View articleThe telecommunications giant inks a sizable agreement to market to thesite's users. Read More...
View articleThe online media and entertainment publication kicks off a second big ad effort, which coincides with the launch of its new biweekly print magazine. R...
View articleLed by investments in networks and Web-based applications, spending on information technology by US business organizations increased 8.7 percent as a ...
View articleNothing can beat the voluminous garbage that passes for creative briefs in agencies and in-house departments the world over. Here's Peter's take on wh...
View articleMid-sized companies are rapidly turning to new online channels for purchasing and will continue to intensify their e-procurement activity over the nex...
View articleEase of use is the name of the game as tomorrow's digital consumers seek an easy-to-use solution to their information overload. Who needs a desktop co...
View articleImagine you go into a department store to buy a sweater. You're told you can buy one at 30 percent off, but you can't see it or try it on. That's a to...
View articleWhat's in it for the buyers of paid links on search engines? Paul shares the pros and cons from ClickZ readers and discusses the future of search engi...
View articleIn this wired world, you don't have to be a somebody yourself to win the ear of someone with influence. But who are these people, and where do you fin...
View articleEven though PC sales have been sluggish, and PC makers are seeing their stock prices hit hard, that doesn't mean no one is buying technology products ...
View articleIf you're in PR and you think you're in the "contacting editors" business (a.k.a. getting ink), then you're doomed. The future of PR lies in the "vira...
View articleWhether you are raising capital or managing an existing business, making accurate financial projections for marketing, sales, and operations is essent...
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