Los Angeles-based ModaCAD Inc. said it has amended its publishing agreement with Broderbund Software Inc. to provide Broderbund with an exclusive lice...
View articleResearch firm ActivMedia Inc. said its survey of Web site managers indicates that spending will rise to $1.2 billion on new site technology and servic...
View articleToronto communications company MDC has agreed to acquire a 75% stake in interactive agency CyberSight , dually headquartered in Los Angeles and Portla...
View articleAndover, MA-based NaviSite Internet Services , a provider of high-performance Internet outsourcing solutions, said it has acquired Servercast Communic...
View articleAdvertising for books and CDs, the most active category for consumer products on the Web, is experiencing explosive growth, according to the latest Ne...
View articleBarnes & Noble is looking for a new agency for its $35 million account, the bulk of which is slated for its online book-selling business at barnesandn...
View articleYou could call it the case of the dueling ad networks. First DoubleClickissued a statement saying it has the third largest audience reach on theIntern...
View articleAndromedia Inc. in San Francisco said that ARIA--the company's real-time Web site activity analysis solution--can now be configured to adhere to ABC I...
View articlebuilding partnershipsto show "our heightened commitment to both learning and doing things fortoday's brands that make sense on the Web and interactive...
View articleTripod , a Lycos company, the Major League Baseball Players Association (MLBPA) and THINK New Ideas Inc. jointly announced an agreement that will make...
View articleder Publishing Co. in Norfolk, VA said it has completed a 12-weekcooperative advertising agreement with General Motors designed to aid GMdealers in ma...
View articleCentraal Corp. in Palo Alto, CA, creator of the RealNames System , said it is raising the price of its annual RealNames subscriptions from $40 to $100...
View articleDenver-based cable company MediaOne launched a $4 million national advertising campaign to support its broadband Internet access service, MediaOne Exp...
View articleAutomotive Information Center (AIC) in Westborough, MA said that Volvo has signed on as the pioneer advertiser in its AutoSite content integration pro...
View articleNetscape Communications Corp. in Mountain View, CA will begin a $10 million online advertising campaign next month to promote its expanded portal Web ...
View articleOnline community theglobe.com in New York said it plans to launch an aggressive anti-spamming campaign, including an online conference, to educate con...
View articleSanta Barbara, CA-based pay-per-click ad company ValueClick launched what it calls the ValueClick Referral Program. Read More...
View articleDigital Impact Inc. in San Mateo, CA introduced its Merchant Mail Network, a system for highly targeted, proactive communication with existing custome...
View articleThe Internet Advertising Bureau (IAB) said that it has begun a broad-based industry effort to develop voluntary guideline standards for audience measu...
View articleNew York City agency Kokopelli New Media launched the redesigned Web site for ADVO Inc. , which claims to be the nation's largest direct-mail marketin...
View articleMicrosoft's ad-backed e-mail service Hotmail , which now claims 18 million users, announced its support for the Smith Bill, which provides for an outr...
View articleAccrue Software Inc. in Sunnyvale, CA said that Washingtonpost.com and the San Jose Mercury News' Online Edition, Mercury Center , have selected Accru...
View articleWavePhore Inc. in Phoenix began a $2 million print and online advertising campaign to promote its new WaveTop consumer broadcasting service. Read More...
View articleR. H. Donnelley Corp. , the largestindependent marketer of Yellow Pages advertising in the U.S. and an up andcoming new media player, will separate fr...
View articleEagle River Interactive (ERI) said it hasbecome a Microsoft Certified Solution Provider (MCSP). Read More...
View articleSaltmine Creative Inc. an onlinedevelopment and design firm based in Seattle and London, said that itsmanaging partners have won the Ernst & Young Ent...
View articleLos Angeles-based Western International Media is urging theadvertising industry to get serious about the year 2000 computer problem andissued a call f...
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