Wearables will provide local marketers with a host of new opportunities. Here are four rules to consider when thinking about how to apply this 'market...
View articleWestern ad tech companies make some common mistakes when entering the Chinese market – here are some of the most common ones. Read More...
View articleUnfortunate, but hilarious. This poor man had probably been camped out since June to get his tech-thirsty mitts on the latest iPhone. Damn you gravity...
View articleImplementation of location technology is just one example of Macy's new omni-channel improvements, which also include smart fitting rooms and enhanced...
View articleWhat are the stories you need to know about from the world of digital marketing this week? Check out our round-up of the hottest .rising headlines ove...
View articleOnline video revenue has increased to 23% in the in the second quarter of 2014 compared to the same time last year, yet represents the slowest growth ...
View articleSuccessful businesses not only tell a good story, they also 'do' a good story. Here are some examples of 'storydoers' and how you can spot them. Read ...
View articleBeacons have the ability to accelerate the mobile shopping experience and create increased engagement with consumers. Here are some examples of compan...
View articleAt Dot Rising, we think that this "accidental" 'Yes' email sent out by MADE this morning was a deliberate ploy to attract attention. Nothing gets past...
View articleWhile customers may buy your product, fans think of themselves as extensions of your business. Does your marketing focus on attracting customers or fa...
View articleThe Asia-Pacific region is set to become the world's largest e-commerce market, with mobile playing a key role. Read More...
View articleReports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords...
View articleBIA/Kelsey’s new study shows that small and medium businesses now use social more than any other media platform for business purposes. Read More...
View articleTwitter has added a few new features to its tailored audiences tool, making it easier for advertisers to target mobile and find new customers. Read Mo...
View articleVideo should be an essential part of your marketing strategy. Here's why. Read More...
View articleHere are some ad copy tips that will help drive searchers to click this winter holiday season. Read More...
View articleMarketing automation systems can help you harness the power of excited customers and turn them into brand ambassadors. Read More...
View articleThe new campaign titled “mini fist pump” looks to celebrate the small victories in life - especially the euphoric satisfaction when the door bell ring...
View articleVideo and social complement each other in many ways. Here are some tips that will ensure your marketing strategy leverages the links between the two. ...
View articleBoth Burberry and Topshop are well versed in pushing digital innovation within their social and creative strategies – so what did they do to at last w...
View articleEvent marketing can provide content generation and engagement outside of the event itself. Here are some of the best tactics to make sure your event s...
View articleMobile commerce continues to grow exponentially in Asia. For retail marketers, that means they must develop an effective and transactional mobile pres...
View articleThe popular game has always been ad-free. Could Microsoft's recent acquisition change this? Industry participants are divided. Read More...
View articleIn her inaugural .rising leaders feature, Jodie Hopperton reflects on the impact that technological innovations have had on marketing practices in rec...
View articleThe Scottish referendum could prove another landmark in the influence of the likes of Facebook and Twitter on debate, writes Rory Cellan-Jones. Read M...
View articleJust when you thought the consumer world had pandered to all life's many problems - 'Hiders' were born. Read More...
View articleThe mobile payment arena is becoming more prevalent than it has ever been. Should your company integrate a mobile payment solution into its system? Re...
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