Jennewein Looks Forward to Post-Union-Trib Opportunities
Media

Jennewein Looks Forward to Post-Union-Trib Opportunities

18y Kate Kaye

Jennewein Looks Forward to Post-Union-Trib Opportu...

I just got off the phone with Chris Jennewein, until recently VP of Internet operations at Union-Tribune Publishing Co., where he led Web projects lik...

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Microsoft Memo: We'll Win in Display
Media

Microsoft Memo: We'll Win in Display

18y Zachary Rodgers

Microsoft Memo: We'll Win in Display

Most analysts and investors still believe Microsoft's bid for Yahoo was strictly a search play Read More...

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Scripps Interactive Prez: "Customers Are On YouTube" (Quote of the Day)
Media

Scripps Interactive Prez: "Customers Are On YouTube" (Quote of the Day)

18y Zachary Rodgers

Scripps Interactive Prez: "Customers Are On YouTub...

“We want to be where the customers are, and they are on YouTube Read More...

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Google Accepts Ad Tags in Push for Brand Dollars
Media

Google Accepts Ad Tags in Push for Brand Dollars

18y Kate Kaye

Google Accepts Ad Tags in Push for Brand Dollars

There's a gaping hole in Google's third party ad serving roster: Atlas, a product of Microsoft-owned aQuantive. Read More...

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Key Congressmen Scrutinize Charter's Ad Targeting Deal
Media

Key Congressmen Scrutinize Charter's Ad Targeting Deal

18y Kate Kaye

Key Congressmen Scrutinize Charter's Ad Targeting ...

Charter Communications called out by Congressmen after going public with its NebuAd ad tracking and targeting partnership. Read More...

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NearbyNow Adds Reach with TheFind Pact and Mobile App
Media

NearbyNow Adds Reach with TheFind Pact and Mobile App

18y Fred Aun

NearbyNow Adds Reach with TheFind Pact and Mobile ...

Provider of in-store product search also accepts a $12 million funding round. Read More...

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InterContinental Broadens Video Campaign with TurnHere
Media

InterContinental Broadens Video Campaign with TurnHere

18y Fred Aun

InterContinental Broadens Video Campaign with Turn...

Refresh of 2006 effort adds more Web video from local hotel concierges. Read More...

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Execs & Accounts: Puma, AKQA, Glam Media
Media

Execs & Accounts: Puma, AKQA, Glam Media

18y Zachary Rodgers

Execs & Accounts: Puma, AKQA, Glam Media

Puma chooses production partner for video series; AKQA shifts three MDs. Read More...

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New Content King of the Living Room
Media

New Content King of the Living Room

18y Matt Story

New Content King of the Living Room

Console makers are racing to become the preferred entertainment device of choice. Where do advertisers fit into that picture? Read More...

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The Future of SEO
Search

The Future of SEO

18y Mike Grehan

The Future of SEO

An information junkie looks at the history of search and asks: "Where is this all headed?" Read More...

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Marketing to Third-Party E-mail Lists, Part 2
Email

Marketing to Third-Party E-mail Lists, Part 2

18y Jeanne Jennings

Marketing to Third-Party E-mail Lists, Part 2

Choosing third-party lists is both an art and a science. Here are five tips for getting started. Read More...

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Convergence: It's Back
Marketing

Convergence: It's Back

18y Jeremy Lockhorn

Convergence: It's Back

Emerging digital out-of-home experiences will redefine how we tell stories to our audiences. Here's why. Read More...

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Microsoft-Yahoo: A New Spin
Media

Microsoft-Yahoo: A New Spin

18y Anna Maria Virzi

Microsoft-Yahoo: A New Spin

Two weeks after withdrawing its bid for Yahoo, Microsoft has returned with another proposal : acquire only a portion of Yahoo. Microsoft, in a stateme...

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Microsoft-Yahoo: A New Spin
Media

Microsoft-Yahoo: A New Spin

18y Anna Maria Virzi

Microsoft-Yahoo: A New Spin

Two weeks after withdrawing its bid for Yahoo, Microsoft has returned with another proposal: acquire only a portion of Yahoo. Read More...

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Yahoo and WPP Announce Ad Sales Tie-up
Marketing

Yahoo and WPP Announce Ad Sales Tie-up

18y Jack Marshall

Yahoo and WPP Announce Ad Sales Tie-up

WPP Group and Yahoo have partnered to make display ad buying more efficient through Yahoo's Right Media Exchange, and develop a combined network. Read...

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IAB/PwC Study Reveals 2007 Ad Spending Trends
Media

IAB/PwC Study Reveals 2007 Ad Spending Trends

18y Zachary Rodgers

IAB/PwC Study Reveals 2007 Ad Spending Trends

Display-related advertising grows slightly faster than search thanks to increased spending on video ads. Performance deals nudge out CPM pricing. Read...

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State Governments Not Letting Up on Online Ad Players
Media

State Governments Not Letting Up on Online Ad Players

18y Kate Kaye

State Governments Not Letting Up on Online Ad Play...

State governments are becoming thorns in the side of the digital ad industry, and Texas is the latest state to wrangle an online ad player Read More...

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Waterfront Poaches About.com's Head of Health
Media

Waterfront Poaches About.com's Head of Health

18y Jack Marshall

Waterfront Poaches About.com's Head of Health

Health content authority Marjorie Martin is leaving at About.com for health publisher Waterfront Media. Read More...

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Execs & Accounts: Jumpstart, Euro RSCG, TBWA
Media

Execs & Accounts: Jumpstart, Euro RSCG, TBWA

18y Kate Kaye

Execs & Accounts: Jumpstart, Euro RSCG, TBWA

Hires at Jumpstart and Adconion; Euro RSCG and TBWA Launch for Dos Equis and Nissan. Read More...

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A Conversation with Euro RSCG SF's Alan Burgis
Marketing

A Conversation with Euro RSCG SF's Alan Burgis

18y Anna Maria Virzi

A Conversation with Euro RSCG SF's Alan Burgis

The ad agency executive is working to bring digital chops to the traditional ad agency's West Coast office. Will he be able to pull it off? Read More...

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Benchmarking Your Site With No-Cost Tools
Analytics

Benchmarking Your Site With No-Cost Tools

18y Jack Aaronson

Benchmarking Your Site With No-Cost Tools

How is your site performing compared to your competition's? If you're on a tight budget, consider using these free resources. Read More...

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P2P Distribution Case Studies
Media

P2P Distribution Case Studies

18y Michael Miraflor

P2P Distribution Case Studies

Two rare instances of content owners utilizing P2P for distribution. Read More...

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A Strong Appetite for Behavioral Search Targeting
Paid Search

A Strong Appetite for Behavioral Search Targeting

18y Kevin Lee

A Strong Appetite for Behavioral Search Targeting

Whatever cool behavioral targeting options roll out will likely come from Yahoo or Microsoft -- not Google. Read More...

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Four Excuses That Impede Change in Media Academia
Media

Four Excuses That Impede Change in Media Academia

18y Vin Crosbie

Four Excuses That Impede Change in Media Academia

Some excellent people think they're upholding tradition and discipline, but they're unwittingly working against their own army. Read More...

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Ask.com Purchase Could Redefine Ad Sales and Targeting for Dictionary.com
Media

Ask.com Purchase Could Redefine Ad Sales and Targeting for Dictionary.com

18y Kate Kaye

Ask.com Purchase Could Redefine Ad Sales and Targe...

Ask.com's acquisition of Lexico means more ad inventory for Ask and a full-fledged sales force for Lexico. Read More...

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Curley to Leave WPNI
Media

Curley to Leave WPNI

18y Kate Kaye

Curley to Leave WPNI

Washingtonpost.Newsweek Interactive's VP Product Development Rob Curley is leaving the firm Read More...

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Yahoo Taking It From All Sides
Media

Yahoo Taking It From All Sides

18y Zachary Rodgers

Yahoo Taking It From All Sides

Yahoo's having a rough go of it today, with the official emergence of a threat to its board led by investor Carl Icahn, and the usurpation (according ...

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