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Mastering Digital Marketing in Online Retail
Whitepaper | Ecommerce

Mastering Digital Marketing in Online Retail

7y

Mastering Digital Marketing in Online Retail

The US eCommerce market is worth nearly $50.4 billion. Meanwhile, online retail in the UK grew 15% in 2018, and is presently worth $96 billion with 10...

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Digital Agencies in 2020: A Glimpse into the Future
Whitepaper | Digital Marketing

Digital Agencies in 2020: A Glimpse into the Future

7y

Digital Agencies in 2020: A Glimpse into the Futur...

This eBook provides a glimpse of what digital agencies would face in terms of challenges and growth opportunities by the year 2020.  Read More...

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The Ultimate Agency Guide to Video Marketing
Whitepaper | Video Marketing

The Ultimate Agency Guide to Video Marketing

7y

The Ultimate Agency Guide to Video Marketing

Why Brands need a video marketing strategy?  Video is no longer just a piece of your overall marketing plan, it's central to your social strategy. ...

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Marketers Guide to CDPs
Whitepaper | Digital Marketing

Marketers Guide to CDPs

7y

Marketers Guide to CDPs

This eBook is a research paper on Customer Data Platform usage. If you need justification to make an investment in a Customer Data Platform (CDP) then...

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The State of Personalization Today
Whitepaper | Analytics

The State of Personalization Today

7y

The State of Personalization Today

“81% of marketers say they expect to be competing mostly or completely on the basis of customer experience.” However, there is a disconnec...

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Building The Perfect Sales Tech Stack
Whitepaper | Ecommerce & Sales

Building The Perfect Sales Tech Stack

7y

Building The Perfect Sales Tech Stack

US advertisers spent a whopping $7.41 billion in 2018. Amazon controls 6.8% of that market, trailing only Google and Facebook. The trend however, is t...

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Change the sales rep experience, improve the customer experience
Whitepaper | Ecommerce & Sales

Change the sales rep experience, improve the customer experience

7y

Change the sales rep experience, improve the custo...

Often, in all organizations, there are five main processes that are usually occurring simultaneously, but often disjointedly. These are customer manag...

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Measuring the ROI of Google Posts for Enterprise Brands
Whitepaper | ROI Marketing

Measuring the ROI of Google Posts for Enterprise Brands

7y

Measuring the ROI of Google Posts for Enterprise B...

Google posts allows businesses to create optimised, temporary content that appears when users search for a particular business and brand. The digital ...

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Digital Analytics & The GDPR
Whitepaper | Data & Analytics

Digital Analytics & The GDPR

7y

Digital Analytics & The GDPR

AT Internet's short guide presents the 5 things you must know when it comes to digital analytics and the GDPR. You should be able to respond clearly a...

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Beyond Amazon Ads: Tapping into the Power of Combining Amazon with Cross Media
Whitepaper | Digital Advertising

Beyond Amazon Ads: Tapping into the Power of Combining Amazon with Cross Me...

7y

Beyond Amazon Ads: Tapping into the Power of Combi...

Amazon has seen significant growth in ad spend directed towards its advertising platform in 2018, however, Amazon's platform is still quite new and no...

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The path to experience-driven commerce
Whitepaper | Analytics

The path to experience-driven commerce

7y

The path to experience-driven commerce

Experience-driven commerce is the new way people shop. It is no longer about how great your product is, it’s about the personalized experience t...

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Winning with Superior Customer Experiences
Whitepaper | Analytics

Winning with Superior Customer Experiences

7y

Winning with Superior Customer Experiences

As the customer experience realm is changing, so should your personalization methods with your customers.  It has been proven that 86% of buyers will ...

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Creating an Omnichannel Customer Experience for B2C Brands
Whitepaper | B2C

Creating an Omnichannel Customer Experience for B2C Brands

7y

Creating an Omnichannel Customer Experience for B2...

50% of customers in the US prefer a personalized customer experience. And yet companies still struggle just to respond to every qualified lead. In fac...

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Your Marketing Stack is More Like Frankenstein Than Voltron
Whitepaper | Analyzing Customer Data

Your Marketing Stack is More Like Frankenstein Than Voltron

7y

Your Marketing Stack is More Like Frankenstein Tha...

Is your marketing stack stitched together from multiple different tools that don't communicate with each other? If so, you may have a real monster on ...

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Forecasting for Traffic and Revenue Potential
Whitepaper | Tools & Technology

Forecasting for Traffic and Revenue Potential

7y

Forecasting for Traffic and Revenue Potential

By year 2023, CMO’s will be spending $150B or more on performance marketing.  And most of these investments will be used towards paid search, em...

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Adobe Analytics vs. Google Analytics 360
Whitepaper | Analytics

Adobe Analytics vs. Google Analytics 360

7y

Adobe Analytics vs. Google Analytics 360

A recent study has revealed that Adobe Analytics provides customers with a 224% ROI and a 13% increase in conversion rates. This new user friendly int...

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How to select the right content management system
Whitepaper | Content

How to select the right content management system

7y

How to select the right content management system

Selecting the right content management system is a key competent for marketers to remain successful. Adobe Experience Manager enables you to full opti...

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The what, why, and how of predictive modeling
Whitepaper | Marketing Technology

The what, why, and how of predictive modeling

7y

The what, why, and how of predictive modeling

The martech landscape continues to expand and companies are spending at least 25% or more on martech technologies. The million dollar question comes d...

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The problem with AB testing ... and why real-time personalization is the future
Whitepaper | Data & Analytics

The problem with AB testing ... and why real-time personalization is the fu...

7y

The problem with AB testing ... and why real-time ...

Marketing, especially for e-commerce all come down to the numbers.  For marketers the key success areas must be met equally with customer engagement, ...

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Weapon of Mass Conversion: Digital Analytics and eCommerce Guide
Whitepaper | Ecommerce & Sales

Weapon of Mass Conversion: Digital Analytics and eCommerce Guide

7y

Weapon of Mass Conversion: Digital Analytics and e...

1.66B people worldwide make online purchases, representing 60.2% of the world's internet users. It's important to know the right actions to take wh...

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Start Small & Grow: The Best Approach for Making the Most of Your Data
Whitepaper | Data-Driven Marketing

Start Small & Grow: The Best Approach for Making the Most of Your Data

7y

Start Small & Grow: The Best Approach for Maki...

In 2018 more than 50% of digital transformation efforts failed or stalled as the sheer size, complexity, and change of the mandate overwhelmed organiz...

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The Amazon Advertising Flywheel Strategy Guide
Whitepaper | Digital Advertising

The Amazon Advertising Flywheel Strategy Guide

7y

The Amazon Advertising Flywheel Strategy Guide

US advertisers spent a whopping $7.41 billion in 2018. Amazon controls 6.8% of that market, trailing only Google and Facebook. The trend however, is t...

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Beyond Programmatic Advertising
Whitepaper | Marketing Technology

Beyond Programmatic Advertising

7y

Beyond Programmatic Advertising

In 2013, Walker released a study predicting that by the year 2020, customer experience will have overtaken price and product as the key brand differen...

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The Attribution Toolkit
Whitepaper | Actionable Analysis

The Attribution Toolkit

7y

The Attribution Toolkit

As a marketer, we know the word attribution is constantly following you around. In today’s multi-channel world, however, it is one of the most i...

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The State of Marketing Measurement, Attribution & Data Management
Whitepaper | Data & Analytics

The State of Marketing Measurement, Attribution & Data Management

7y

The State of Marketing Measurement, Attribution &a...

This exclusive report conducted by ClickZ in partnership with Fospha looks at the state of marketing measurement, attribution and data management. It ...

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The Era of Ecommerce: Capitalizing on the New Customer Journey
Whitepaper | Customer journey

The Era of Ecommerce: Capitalizing on the New Customer Journey

7y

The Era of Ecommerce: Capitalizing on the New Cust...

Ecommerce marketers at US brands are struggling to keep pace with where and how consumers browse and purchase online, according to new research publis...

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Report: Your customer lifetime value (CLTV) is at risk
Report | Data & Analytics

Report: Your customer lifetime value (CLTV) is at risk

8y

Report: Your customer lifetime value (CLTV) is at ...

There is a fight going on all around you for the future purchases of your customer. And the odds are stacked against you. Gigantic forces are at pla...

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