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2019 B2B Marketing Trends: Insights from the Frontlines
Whitepaper | Marketing

2019 B2B Marketing Trends: Insights from the Frontlines

7y

2019 B2B Marketing Trends: Insights from the Front...

B2B marketers live in a rapidly changing world ruled by customer personalization. It’s no longer enough to meet the needs of your customers R...

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App Audience Building: How to get, onboard & keep valuable app users
Whitepaper | Actionable Analysis

App Audience Building: How to get, onboard & keep valuable app users

7y

App Audience Building: How to get, onboard & k...

Content marketing has become the focal point of many marketers’ core strategies today. How that content is delivered has proven to be just as (i...

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The Science To Winning The Inbox
Whitepaper | Email Marketing

The Science To Winning The Inbox

7y

The Science To Winning The Inbox

Scientists have been conducting research for years to unlock the secrets of the human mind. We sought out to see if any of these findings could be app...

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Getting Started with Responsive Search Ads
Whitepaper | Search Marketing

Getting Started with Responsive Search Ads

7y

Getting Started with Responsive Search Ads

Over 3.5 million searches happen on Google everyday. Advertisers quickly took note during the beginning of the search boom and began flooding the inte...

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Experience Index: 2019 Digital Trends
Whitepaper | Digital Marketing

Experience Index: 2019 Digital Trends

7y

Experience Index: 2019 Digital Trends

For the ninth year running, Econsultancy and Adobe have come together to survey over 12,000 senior marketing, advertising, and ecommerce professionals...

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How to Turn Your Website Into a Lead Generation Machine
Whitepaper | Lead generation

How to Turn Your Website Into a Lead Generation Machine

7y

How to Turn Your Website Into a Lead Generation Ma...

At this point, having a website associated with your brand is non-negotiable. You wouldn’t even think to operate without one. Unfortunately, how...

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The Amazon Advertising Flywheel Strategy Guide
Whitepaper | Digital Advertising

The Amazon Advertising Flywheel Strategy Guide

7y

The Amazon Advertising Flywheel Strategy Guide

US advertisers spent a whopping $7.41 billion in 2018. Amazon controls 6.8% of that market, trailing only Google and Facebook. The trend however, is t...

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Beyond Programmatic Advertising
Whitepaper | Marketing Technology

Beyond Programmatic Advertising

7y

Beyond Programmatic Advertising

In 2013, Walker released a study predicting that by the year 2020, customer experience will have overtaken price and product as the key brand differen...

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US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

7y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

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Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

7y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

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