The web has passed another milestone. For the first time it's possible to measure web brand loyalty as against, say, loyalty to a soft drink or type o...
View articleIn the beginning, there was one affiliate model. It all started back in July 1996 at a cocktail party. Jeff Bezos, CEO and founder of Amazon.com, chat...
View articleUpscale publishing site Salon.com onFriday said it would sponsor the next thirteen episodes of a televisionseries hosted by travel and food author and...
View articleTom addresses buying online ad inventory from networks. For some clients, and even some planners, there seems to be a stigma attached to striking deal...
View articleWant to set the hard-charging captains of e-commerce back on their heels? Just say privacy. It's like sunshine to a vampire: It stops them cold. It do...
View articleTechnology network ZDNet Tuesday chose Net Perceptions'solution to help it more effectively target advertisements. Read More...
View articleGathering data is a crucial part of any successful web business. Data about visitor and customer behavior forms the rudimentary foundation of understa...
View articleImagine it's your job to develop relationships with your web site's customers and prospects online. Prevailing wisdom would have you developing an ext...
View articleWe've spent a good deal of time reviewing how to capture a new prospect's attention through email. But what about those valuable current customers and...
View articleIt's sometimes all too easy to spot a small business online. The design and architecture of the site give it away. An important issue for any small bu...
View articleThe saga of Babs and Denise as they work to maximize their agency's strengths. They know that the "salad days" of theInternet are behind us, when plan...
View articleLet's admit the truth: We're building the web with confederate money. The power and the terror of the Internet economy is that huge amounts of confede...
View articleE-tailing executives say Santa is bringing loads of orders this year, according to IDC, but a number of surveys suggest he should add better return po...
View articleThe emergence of the Internet has brought the old-fashioned practice of grocery delivery front and center. Entire companies like Webvan and Streamline...
View articleAn interesting debate is developing in email marketing between those who've been burned by the charge of spamming and those who believe targeting make...
View articleEver have trouble getting your ideas across to advertisers? You might be failing to communicate with them in their own communication style. Anne's sna...
View articleWhile affiliate programs are an excellent way to generate additional revenue, increase page views, and generate brand awareness for a product or servi...
View articleIn today's Internet job market, there are just too many choices. The word onthe street is that there has never been a better time in history to look f...
View articleThe size of the business-to-business e-commerce market is far greater than is commonly reported, according to The Boston Consulting Group, and Electro...
View articleWhile e-tailers have dropped billions this year on traditional advertising,a report released Wednesday by market research firm E-BuyersGuide.com says ...
View articleHEYnetwork.com, an Internet portalfor children and families, Wednesday tapped Yesmail.com to provide its opt-in e-mailservices. Read More...
View articleFastWeb, an online resource center for students, Wednesday inked a dealwith 24/7 Media, for the advertising company to manage FastWeb's opt-ine-mail l...
View articleSometimes web businesses miss out on the most effective and cheapest method of web site promotion - search engine positioning. The 10th GVU Study says...
View articleCable modems currently control approximately 90 percent of the residential high-speed Internet access market in the US, but will face a challenge at t...
View articleLocal online advertising, which today accounts for just 14 percent of spending, will grow to 24 percent, or $2.7 billion, by 2003, according to a stud...
View articleWhat's the hottest marketing medium that the industry's biggest players arethrowing money at? It's the Internet's original "killer app," the mostwidel...
View articleMost Internet entrepreneurs are conservative Republicans. Some are very conservative. They take it as a matter of faith that government cant betrusted...
View articleMedical, dental, 401Ks, stock options, and... intranet rebates? If your corporate culture allows it, this may be the next company perk coming your way...
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