J.D. Power's New Autoshopper.com Study found reasons for optimism when it comes to selling cars online, but bad news for domestic automakers. Their 70...
View articleSales reps frequently ask Tom what he's looking for when evaluating their sites, or what criteria might determine appropriateness for his campaigns. E...
View articleAdForum's Agency Preview, a global databaseof advertising agencies and their creative work, said that Publicis, Europe's largest network ofadvertising...
View articleAnyone whose business or profession depends significantly on the Internet (and who doesn't these days?) can't help but feel that life is moving too fa...
View articleStrong online brands have built customer loyalty and captured market share, proving that cyberspace success is within reach to those properly armed an...
View articleJuno Online Services Inc. and opt-in e-mailmarketer yesmail.com signed a marketing alliancethat will promote yesmail.com's services to Juno's subscrib...
View articleEven though he's been dead for years, John Wanamaker has been getting old lately; or at least his most hackneyed quote is. ROI centric conferences are...
View articleWeb community-creation service Delphi Forums launched Session-Impression, anew Web advertising service model that lets consumers select their ownspons...
View articleOnline market research and planning systems company@plan launched RFP Network, a new servicethat allows Interactive advertising agencies to digitize a...
View articleJust when you thought it was safe to snap a product photo and add it to your web site, along comes a whole new range of technologies that make a simpl...
View articleEmail marketing took center stage in the ClickZ Forum. Can its effectiveness be blunted by marketers' heavy- handedness? Bespoke marketing grabbed the...
View articleReversing an earlier policy, Network Solutions plans to open up Whois, its popular domain look-up site, to advertisers. Read More...
View articleEverybody in the industry is singing the same tune: We can gather terabytes of data, but that data is not consistently translated into information, le...
View articleMicrosoft Corp. is offering a new set ofrich media banner ad solutions free for any customer to use. Read More...
View articleSure the Net is still in its infancy. But some online disciplines have advanced more than others. While web development has progressed tremendously, a...
View articleNick kicks off a new series. He loves small business and spent a lot of time coaching young entrepreneurs and running workshops for small business own...
View article24/7 Europe signed a deal withMicrosoft's MSN to rep for the latter's Nordic portal network.The agreement covers the Nordic MSN portals and Hotmail. R...
View articleMany times in the course of negotiating a media package, a media planner might hit a snag - something on which the sales rep will absolutely not budge...
View articleInteractive agency K2 Design Inc. was selected by skymalltravel.com to create banneradvertising and direct e-mail marketing campaigns for the newly la...
View articleFlycast Communications Corp. launched newe-mail marketing division called Flycast eDispatch. Read More...
View articleReal-time personalization solutions provider Net Perceptions Inc. signed apartnership agreement with ad network and solutions company Real Media thatc...
View articleClickZ Forum members pounced on permission marketing; the use of opt-in e-mail to build and sustain relationships. These folks could really write the ...
View articleA new industry report says that click rates have little value as indicatorsfor return on investment (ROI) optimization because their correlation tocon...
View articleAn Australian advertising media buying company has committed to a one-year deal worth AU$10 million (US$6.5 million) with US-based new media agency Do...
View articleJanet explores the range of cost-per-action pricing and what it means to buyers and sellers. From cost-per-click to cost for registrations, contests e...
View articleDigital marketing agency SF Interactive launched a new Web site for Mistic beverages,designed to promote Mistic's line of juices and iced teas. Read M...
View articleMyPoints is a 100 percent opt-in e-mail, sending an advertiser's message and offer to consumers who specifically request it and who are rewarded for r...
View articleYou just sent 50,000 emails to your in-house opt in list asking them to click on a link. Over the next 48 hours, 2,500 people will click. And, you'll ...
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