Ad network Flycast Communications Corp. has acquired InterStep, a provider of targeted e-mailmanagement and delivery services, in a deal valued at abo...
View articleOn the ClickZ Forum they're delving ever deeper into the nuances of email marketing. What works best, e-zine ads or regular old list rental? I-Adverti...
View articlePrice comparing shopping bots have turned traditional retailing on its head. But are low prices all that customers want? Not really. They like great s...
View articleHere is a point that hasn't been made in all the press hype surrounding the selection of SGI chairman Richard Belluzzo as Microsoft's online director....
View articleTopica features a number of services for e-mail list owners, including hosting and promoting lists. Read More...
View articleIf your online business depends on relationships with your customers, ask yourself this question: Are the relationships you create built on the needs ...
View articleOpt-in e-mail company NetCreations Inc. marketing, has addedFashionmall.com, Asian Avenue and eight other Web sites to itsPostMasterDirect.com Interne...
View articleNick tells you why you want to build your marketing plan into your online business model. Right from the start. In the bricks-and-mortar world you can...
View articleAs online orders from consumers and businesses soar past the 2 billion per year mark, Internet sellers will be faced with logistics chaos, according t...
View articleAccording to researchers International Data Corp., nearly 60 percent of the worldwide online audience comes from outside the U.S. and that population ...
View articleJ.D. Power's New Autoshopper.com Study found reasons for optimism when it comes to selling cars online, but bad news for domestic automakers. Their 70...
View articleSales reps frequently ask Tom what he's looking for when evaluating their sites, or what criteria might determine appropriateness for his campaigns. E...
View articleAdForum's Agency Preview, a global databaseof advertising agencies and their creative work, said that Publicis, Europe's largest network ofadvertising...
View articleAnyone whose business or profession depends significantly on the Internet (and who doesn't these days?) can't help but feel that life is moving too fa...
View articleStrong online brands have built customer loyalty and captured market share, proving that cyberspace success is within reach to those properly armed an...
View articleJuno Online Services Inc. and opt-in e-mailmarketer yesmail.com signed a marketing alliancethat will promote yesmail.com's services to Juno's subscrib...
View articleEven though he's been dead for years, John Wanamaker has been getting old lately; or at least his most hackneyed quote is. ROI centric conferences are...
View articleWeb community-creation service Delphi Forums launched Session-Impression, anew Web advertising service model that lets consumers select their ownspons...
View articleOnline market research and planning systems company@plan launched RFP Network, a new servicethat allows Interactive advertising agencies to digitize a...
View articleJust when you thought it was safe to snap a product photo and add it to your web site, along comes a whole new range of technologies that make a simpl...
View articleEmail marketing took center stage in the ClickZ Forum. Can its effectiveness be blunted by marketers' heavy- handedness? Bespoke marketing grabbed the...
View articleReversing an earlier policy, Network Solutions plans to open up Whois, its popular domain look-up site, to advertisers. Read More...
View articleEverybody in the industry is singing the same tune: We can gather terabytes of data, but that data is not consistently translated into information, le...
View articleMicrosoft Corp. is offering a new set ofrich media banner ad solutions free for any customer to use. Read More...
View articleSure the Net is still in its infancy. But some online disciplines have advanced more than others. While web development has progressed tremendously, a...
View articleNick kicks off a new series. He loves small business and spent a lot of time coaching young entrepreneurs and running workshops for small business own...
View article24/7 Europe signed a deal withMicrosoft's MSN to rep for the latter's Nordic portal network.The agreement covers the Nordic MSN portals and Hotmail. R...
View articleMany times in the course of negotiating a media package, a media planner might hit a snag - something on which the sales rep will absolutely not budge...
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