DCLK and a major offline consumer goods firm will tell offlinemarketers how their Web spending affects sales. Read More...
View articleE-tailers must establish consumer trust if consumers are going to buy online. Maintaining consumer trust in your brand requires respect for consumer p...
View articleOn the heels of serious market woes, online retailer buy.com took thewraps off its new marketing and advertising campaign Wednesday. Read More...
View articleSay you've launched your affiliate program and then realize running it is a bigger challenge than you anticipated. Here's a little guidance on how to ...
View articleDot-com start-ups generally don't have the time to wait for a deal to turn around; they need to show results right away. Consider employing a buy cycl...
View articleWant to get the word out about what you're selling? Participating in online forums and discussion lists is a great way to do it. But be careful -- thi...
View articleThe recent U.S. presidential election is the perfect argument for why we need common standards like XML. It's a critical challenge because technology ...
View articleMany dot-com marketing managers have faced the task of optimizing their web sites' presence in search engines -- only to be disappointed with the resu...
View articleClients can have unrealistic expectations about what advertising can deliver in a short period of time. Here's what to do if after running a campaign ...
View articleAs marketers attempt to reach consumers through all digital media, including web sites, email, cell phones, PDAs, and digital television boxes, the pr...
View articleThere's been a lot of talk about the effectiveness of standard online ad units. Recent research says smaller units such as buttons and half banners ar...
View articleFinding the right ad sales partner is complicated. Bigger isn't necessarily better (although it might be). An agency with a strong interactive focus m...
View articleThe Web ad rep firm lands a sizable client while News Corp. gets an "in" with agencies. Read More...
View articleForward-thinking e-marketers must master the art of using electronic customer relationship management (e-CRM) to optimize their marketing efforts. Thi...
View articleOnline customers recognize they have a voice now, but they're not talking to site owners, they're talking to third parties like Epinions.com and eComp...
View articleThe ad serving giant links up with a major WAP publishing network. Read More...
View articleConsumers love word of mouth. Design matters. Give away free samples. Be accessible. These are but a few of the lessons the web has to teach marketers...
View articleOn the heels of its missed Q3 earnings, the loyalty marketer says its fourth quarter and fiscal year losses won't be another unpleasant surprise. Read...
View articleWhat practices encourage e-business success? See what principles one e-tail operation embraced on its way to bringing in over $4 billion in revenue an...
View articleThe I-shop conceded that it overspent and got burned by dot-com clients. Read More...
View articleThe e-commerce player narrows its losses after creating an e-mail marketing unit. Read More...
View articleAs click-throughs hover below 1 percent and Internet marketers debate the branding effect of banners, research by AdRelevance has learned that the maj...
View articleNext Generation Network gets some cash to expand its E*Billboard network in a space gathering increasing momentum. Read More...
View articleAn unkind third quarter has given Luminant reason to rethink its strategy. Read More...
View articleNothing can take the air out of an email marketer's tires like landing on the Realtime Blackhole List. If you end up there, your email newsletter won'...
View articleDespite difficulties at their U.S. parent companies, both 24/7 Media Asia and Engage Asia will not be cutting staff, the companies said Friday in sepa...
View articleBrick-and-mortar retailers are beginning to realize the potential of online promotions like coupons and loyalty programs to drive traffic and sales. H...
View articleOpt-in strategies for commercial messages may work for web- based advertising and applications, but it's often unfit for wireless messages. Tom calls ...
View article