Online has always taken a back seat to offline in brand building. Yet, online offers the best options for building a meaningful brand options that did...
View articleLeveraging another one of its parent company's existing alliances, Engage's pact with a Hong Kong-based telecom giant aims to boost its global expansi...
View articleEvery advertiser is looking for a CPA deal these days. The cost-per-action model has become a popular buying strategy for many web advertisers. What i...
View articleForget the spotted owl. These days you'd think B2C e-commerce was an endangered species. From investors to the industry presses, it's open season on t...
View articleAiling fan club operator executes 10-for-1 reverse stock split; will sell restaurant division. Read More...
View articleThe utility of short messaging service (SMS) text messages has fuelled explosive growth at rates higher than Internet usage, and there's no end in sig...
View articleThe company said its executive-level changes were the result of internal decisions, rather than pressure from its profit-conscious parent. Read More...
View articleUsability testing can start at $30,000 and takes at least a few weeks, if not longer. Not an option for companies trying to rush a product to launch o...
View articleRiding in a taxi in Japan, Martin discovered the GPS monitor, a device with targeted ads for a captive audience. Forget TV and print media marketing p...
View articleThe online promotional marketer attributes the strong quarter to changes in its business model. Read More...
View articleEver notice the comparison-shopper sites? With cute little names like mySimon, StoreRunner, and DealTime? How do these little shoppers help consumers?...
View articleThe New York Times Digital's flagship site rolled out its inaugural branding campaign in the midst of difficult times for content dot-coms. Read More...
View articleWhat will happen to ticket sales through airline Web sites when airline-backed online travel agencies, such as Orbitz and Hotwire enter the market? ID...
View articleAudiobase hopes to solve the problem of conversion on e-commerce sites by telling consumers what to do when they're confused. Research says 39 percent...
View articleThe content portal is the latest in a series of companies looking for new ways to bring in revenue. Read More...
View articleTelling stories is something that seems to be part of human nature. Few things are so engaging as a good narrative, whether it's in print or on a TV o...
View articleSusan's eight-year-old son has a new hero: Martha Stewart. Why? Because Martha can turn a package of toothpicks into a hedgehog centerpiece. When aske...
View articleWe all have them. The less-than-stellar career experiences that we would prefer to sweep under the proverbial carpet and never see or hear about again...
View articleIf there's one thing Dana hates more than spam, it's street spam. That's his term for corrugated plastic signs that are nailed to wooden utility poles...
View articleDoes your company understand what it means to be in the media business? The answer may be less obvious than you think. Some sites think the customers ...
View articleThose who deploy HTML campaigns on a regular basis already know how to create designed messages for quick and easy downloading. You know that the over...
View articleStart-ups, businesses new to the web, and dot-coms in transition will all find Kim's "any way you can" approach very relevant these days, regardless o...
View articleA major radio station owner teams with three Internet firms to go on the Web and to monetize its online ad inventory. Read More...
View articleA new player enters the niche arena of marketing through consumers' online financial statements. Read More...
View articleBrand. Anyone who has any experience in marketing understands that having a strong brand can provide a tremendous competitive advantage. So for compan...
View articleMost research agrees that roughly half of the US has Internet access. But what about those who don't have it? While there is undoubtedly a digital div...
View articleThere's been a lot of press about the exploding affiliate marketing industry across the pond in Europe. But little ink has been dedicated to the oppor...
View articleDot-com executives aren't all the twenty-something, equity-driven, job-hoppers they're often thought to be, according to research by IDC. Read More...
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