As we all know, a skilled and experienced affiliate manager is nearlyas rare as a Honus Wagner T-206 baseball card. If you're planning to implement an...
View articleAs you probably know by now, internet.com bought ClickZ this week. Good thing internet.com CEO Alan Meckler was the first speaker at the ClickZ B2B Em...
View articleMost people think that a submission campaign is just about registering your main URL. If you do that, you are shortchanging yourself. A submission cam...
View articleCovad's new campaign; ePrize and Contest.com team; Fox rolls out "Dark Angel" Superstitials Read More...
View articleAlthough this is a "101" column, Tig feels the topic of new business needs to be addressed. While going out and pitching new clients isn't necessarily...
View articleMeaningful sales training often takes a backseat to product and technology training in the Internet world. Woody Allen once said that showing up is ha...
View articleTake a look at some of the web pages on which you advertise. Not only do you have to compete for attention with all of the content offerings on that p...
View articleLast week Martin discussed how the great superbrands have become anachronisms in the face of dot-com brands' meteoric rise and how the brand pioneers ...
View articleIn marketing as in training, before you lead customers anywhere, you have to start from where they are. The question is how to get from profile to pro...
View articleThe pact will put the embattled online music site's messaging in grocery and retail stores. Read More...
View articleThe company licenses its platform as the Latin American promotional marketing space begins to heat up. Read More...
View articleSean decided he wanted to write a column about wireless email/wireless advertising, but in his quest to get information from companies that had run su...
View articleWorldwide revenues in the CRM services markets will increase to $125.2 billion in 2004, according to IDC, which also found businesses are beginning to...
View articleWhat constitutes real news? How is the media supposed to discern between what is important and different versus the run-of-the-mill space filler? Neil...
View articleMost of the time, customers buy products for all the reasons that marketers expect them to. However, there are always a few customers who buy products...
View articleSo, you want to hire a web copywriter. Why not throw in web programmer/graphic designer/corporate communications director/marketing wiz as other bulle...
View articleA few weeks ago, Jim attended the Jupiter Online Advertising Forum. All the topics covered in the name of online advertising were discussed, except on...
View articleCanadian retailers are slow when it comes tointegrating the Internet into their businesses and adopting an e-commerce strategy, according to a new stu...
View articleA study by J.D. Power and Associates looked at consumer satisfaction with ISPs and found that regional providers are using broadband to their advantag...
View articleSeveral points within a web site can be considered "high-risk customer interaction points." These are points at which you want your visitors to do som...
View articleThe internet industy portal makes its biggest acquisition yet. Read More...
View articleThe word is out. Email marketing is hot and getting hotter. Everyone wants to get into the act. Traditional direct marketers, print and broadcast ad a...
View articleAs many as 65 percent of consumers with Web access may purchase an electronic gaming product online during the next six months, according to a report ...
View articleTargeting kids has always been a challenge to marketers. According to AdRelevance, online advertisers are shifting their focus toward families, and aw...
View articleWhen used to build a sense of connection and trust, community features can foster factors that are key to building web traffic: virulence and stickine...
View articleWeve all heard the hiking disaster stories by now. The guy in the northeast who lost his way and called a rescue helicopter via his cell phone. The tw...
View articleAs online marketplaces proliferate, we see a bewildering array of subvarieties and hybrid exchange models. These variants can be distilled into six pr...
View articleThe ad server expands its advertising campaign with a variation on its current "blue rubber duck" theme. Read More...
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