In a bid to remain the top player in the domain name registration business, Network Solutions Inc. onMonday inked a multi-year, multi-million dollar m...
View articleIn an ideal world, effective customer relationship management (CRM) would be based largely on your ability to enhance yourcustomer communications to t...
View articleRichard would like to tell you that setting up a merchant account and real-time credit card processing is quick and painless. But he'd be a big fat li...
View articleIs content still the driving force on the Internet? Depends which business magazine you read. One reports a growing trend toward syndication. Another ...
View articleExpect edgy ads from financial news and information company TheStreet.com, which late Thursday selected DeVito/Verdi asagency of record for its June r...
View articleInternet advertising and marketing firm L90 on Thursday opened the doors on a newdivision -- L90Latino -- that aims to reel in advertisers and publish...
View articleThanks to the Nasdaq crash, we can all look forward to more reasonable pricing for portal advertising. Most media planners try to find deals for their...
View articleI know you're enjoying the battle between Time Warner and Disney over thecarriage of ABC channels on some big cable systems. Even if the action has su...
View articleVerio Inc., a web hosting company, Thursday announced it will provide the infrastructure to support 5th Avenue Channel Corp.'s NeTVideoNetworks, a TV ...
View articleThe most important piece of the search engine puzzle is to submit search engine friendly web pages, but most web pages are NOT so optimized. That's be...
View articleA pair of surveys of industry executives take a look at how the Internet, in particular e-commerce, will change the way business is done as more corpo...
View articleDespite some rumors to the contrary, capital didn't dry up with the fall of the Nasdaq, and the waning of the fast buck doesn't mean no one's doing bu...
View articleWhen Lumeria Inc. was founded in early 1998, the Berkeley-based company undoubtedly had many advertising executives seeing red. Read More...
View articleIf you're interested in building a loyalty program, there are basically three ways to go. You can use established loyalty programs like S&H Green Stam...
View articleTelecom player TALK.com has apparentlydecided its marketing relationship with America Online Inc. is bringing in enough newcustomers, because on Tuesd...
View articleSwiss-based Young &Rubicam Business Communications Tuesday launched Eurostatus 2000, an ongoing,online business survey that examines cultural diversit...
View articleAs the Internet is now designed, identity is generally optional. But it doesn't have to stay that way in future versions of the protocol, and the Inte...
View articleThe US market for packaged e-commerce software will reach $14.5 billion in 2003, but user demand will force dramatic changes in how applications are b...
View articleThe online subsidiary of electronics retailer Best Buy Co. Inc., BestBuy.com, on Monday hired DDB Worldwide as its advertising agency andAvenue A as m...
View articleCouldn't attend ClickZ's Delivering on Email conference last week in Boston? Well, Kim's here to touch on some of the highlights. The overarching them...
View articleIn an effort to win customers in smaller metropolitan areas and in ruralcommunities, ISP OneMain.com on Mondaylaunched an advertising campaign portray...
View articleConsumers spent an estimated $7 billion online in the first quarter of 2000, the same amount they spent in the fourth quarter of 1999, according to th...
View articleAmid an uncertain stock market environment, advertising technology andmedia buying firm Mediaplex Inc. onThursday postponed plans for a follow-on stoc...
View articleHere's a common gripe: People ready to launch affiliate marketing programs can't find the right person to run the show. They may be on to something. Y...
View articleLike a plague out of the Old Testament, a couple weeks ago the portfolios of many day traders and momentum investors suddenly turned to pillars of Che...
View articleEl Sitio Inc., a Hispanic-oriented network that operates the El Sitio and OSite Web properties, this week tapped J.Walter Thompson to handling brandin...
View articleTenagra skipped the award for Online Public Relations Success in 1999. The judges couldn't come up with an exceptionally innovative PR success story. ...
View articleIn a deal that will add content for baby boomers to America Online's properties, the company onThursday expanded its alliance with content firm Third ...
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