In a bid to reach the college crowd and other young fans of alternativerock, Napster Inc. -- the maker of thepopular, but controversial, file-sharing ...
View articleThe most complex step in positioning is the use of doorway ads. A doorway ad is a web page in basic HTML that is clear, informative, focused and conci...
View articleAskJeeves.com's trademark butler isstepping into the workplace, as the company kicks off a marketing effortaimed at highlighting its business-to-busin...
View articleJanet and Nancy address the fine art of "selling" to creatives and agency executives. The cardinal rule for these folks is that you never try to sell ...
View articleIn the early days of Internet business, signing up new customers, or getting them to make their first purchase, was the be all and end all of e-busine...
View articleOnline consumers are not averse to revealing personal information, rather they are primarily concerned with how companies use the information collecte...
View articleMany consumers routinely surf the Web to shop for the best credit offers, but when it comes time to apply for a loan, less than half of Web credit sho...
View articleOneMediaPlace, the newlyre-named incarnation of AdAuction.com, on Monday allied itself with CMGI's advertising companies, securing a $25million invest...
View articleRichard identified nine essential systems a small business web site needs to have in place to do e-commerce like the big guys. Now he's going to build...
View articleThe UK, Germany and France saw 9 million new Internet users go online in 1999, according to NOP Research Group. The UK leads the way in online shoppin...
View articleWhen the market takes a downturn and there's talk of tightening belts, one of the first places set for squeezing is the communications department. The...
View articleOne query keeps rising to the top of Joel's email box: How much to pay affiliates? If only it were that simple. The answer, unfortunately, is: It depe...
View articlePermission email marketing is one of the most cost-effective tools marketers have ever known. When deployed improperly, however, mass-e-mailing campai...
View articleIn order to provide a coherent view of the web, Yahoo!, Google, Inktomi, and all other web search engines have to enter your site and "steal" your pro...
View articleWhat we do and what we say we do are two different things. That's one of the premises behind behavioral targeting. Web-based marketing companies are a...
View articleIn today's fast-paced start-up environment, marketing has been put in the spotlight. Start-ups have poured money into advertising and marketing progra...
View articleBroadband portal Excite@Home and MTVithis week cozied up to one another, announcing plans to develop aco-branded broadband music site, which MTVi has ...
View articleIn an effort to beef up its online talent listings, advertising andmarketing portal BrandEra.com Inc.this week bought the Black BookMarketing Group, a...
View articleAutomotive consumers are using the Internet more often, and they are using to shop for cars more often, according to The Polk Company. But test drives...
View articleUS online leisure and unmanaged business travel expenditures are expected to soar to $28 billion in 2005, but annual growth will slow, according to Ju...
View articleThe news that AOL bought Time/Warner caught a lot of people off-guard. After all, Time/Warner is big, TENS of millions of customers, a major studio, m...
View articleThe number of people who filed their taxes electronically has increased dramatically, almost 30 percent in the past year, and more people are using th...
View articleBefore the web was spun, campaign management was a seat-of-the-pants affair. Reports came from the traffic department, and analysis took time. Then th...
View articleIn an effort to extend the reach of its domain name registration services,register.com Friday inked a pact with Ask Jeeves, which lets users ofthe sea...
View articleRichard is here to tell you that this line you've been hearing that "...the Internet levels the playing field, allowing small businesses to compete wi...
View articleFirst it was apples and oranges, now it's bananas; search engine Ask Jeeves on Thursday struck a deal with DOLE Fresh Fruit Co. to stick its logo and ...
View articleStart-up MediaInternet.comlaunched on Thursday, joining the ranks of those hoping to capitalize onthe online media buying business. Read More...
View articleMichael has a confession to make: Ninety-five percent of the printed media kits he receives go right on top of the pile, collecting dust. So where doe...
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