Vivienne Bechtold, Proctor & Gamble director of i-Knowledge, on Mondaytakes the helm of FAST (Future ofAdvertising Stakeholders), an interactive a...
View articleA recent ezine headline, "Nerve Creates Internal PR Firm," brought crashing home the impact of the dot-com revolution on the public relations business...
View articleCandidates for U.S. President have taken their campaigns to the Internet like never before. From online fundraising to schmoozing with the digerati (a...
View articleUsed car retailer OneGoodCar.com onFriday picked DDB Seattle to handle its$12 to $15 million advertising account, which will involve regionalroll-outs...
View articleDid you know Joel wears two hats? He can talk from the merchant's perspective as well as the affiliate's because he's been there. Today he tells affil...
View articleDot-com hopefuls vie for media, investor and potential partner attention wherever they go. On average, newdot-coms spend $25 million per year on marke...
View articleConsumer researcher CyberDialogue, which filed for its initial public offering last week, onThursday acquired Applied Management Marketing (AIM), the ...
View articleEmail is red-hot right now. It ranks number one, alongside affiliate networks, for effectiveness. The key to dramatically improving performance and RO...
View articleFlycast Communications and Adsmart, soon to both be part of Engage Technologies under CMGI's consolidation strategy, on Wednesdaysaid they planned to ...
View articleIn 1995, Home.Netscape.com was the most popular web page because most people didn't change their browser default settings and started each session the...
View articleLower production costs, faster development times, and more flexible ad delivery systems for online advertisements are causing a proliferation in the n...
View articleAmerica Online would gain direct access to 26.8 million Time Warner Cable channel viewers who are already online but not current AOL subscribers, afte...
View articleMarketers are so focused on "getting the word out" that sometimes communications leave little room for that all-important dialogue with customers. Loo...
View articleArtnet.com, an online marketplacefororiginal works of art, has selected MadDogs & Englishmen as the agency of record for its $3 million to $5 millionm...
View articleIf you want to learn something about public relations and marketing, pay attention to presidential campaigns. This season, the Internet is playing a p...
View articleStaples.com is kicking off awide-ranging marketing campaign targeted at small businesses, introducing anew tagline -- "Hey, You Don't Have to Run Out....
View articleWe've all been impulse buyers. How often do you go to the supermarket for milk and bread and come out with a cartload of groceries? The overflowing sh...
View articleFinally, ad agency managers have woken up to the realization "We've gotta be doing interactive!" This should be great news. Except that for many of th...
View articleThe expected $8.3 billion e-commerce market in Latin America is not without many barriers to success, according to research by Jupiter Communications....
View articleThanks to a push from free ISPs and low-cost access providers, the number of US households with Internet access will nearly double to 90 million by th...
View articleBack in 1994, GeoCities came on the scene as a viable ad vehicle with a compelling model for advertisers. An idea whose time had almost come. The comm...
View articleHealthcare is a huge and rapidly growing application for the Internet. A recent Jupiter Communications study claims that online health advertising wil...
View articleDoes the First Amendment grant you the freedom you think it does? As reported in Feed Magazine, speech is only free from government interference and s...
View articleAd services firm 24/7 Media onTuesday acquired AwardTrack, a company that creates andmanages online loyalty programs, in an all-stock deal valued at $...
View articleTimes Company Digital, the Internet arm of the New York Times Co., on Monday tapped Ogilvy & Mather as its agency of recordfor a $40 million account. ...
View articleWhen negotiating a sponsorship with a major online media property, how do you know if you're getting your money's worth? Jeffrey suggests a success me...
View articleA study by the Bristol Group found that encouragingcustomers to go online can lead to a decline in customer loyalty, referralsto friends and, over the...
View articleKozmo.com, the pioneering online delivery service, Monday inked a joint marketing pactwith Starbucks Coffee Co. under which the Internet start-up will...
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