ExpressAutoparts.Com Inc. said itawarded its $12 million combined off-line and online integratedcommunications account to Kirshenbaum Bond & Partners....
View articleThe San Francisco office of Modem Media. Poppe Tyson has beenretained by The Industry Standard Web services group to spearhead theaddition of new serv...
View articleThe real opportunity isn't in building new web sites these days, it's in re-building existing sites. So when renovating a site, how do you know where ...
View articleOneSoft Corp., an e-commerce software andservices company, and Romac International Inc. both appointed Grey Advertising Inc. as agency-of-record. Read...
View articleSure, every Internet start-up needs "buzz" (read: positive media coverage in influential publications online and offline) for lots of reasons. This so...
View articleReal Media's UK office signed a deal tomanage advertising sales for Bloomberg across its key European Websites in France, Germany, Italy and Switzerla...
View articleArt.com, the consumer brand of Getty ImagesInc., launched its inaugural branding campaign via an out-of-home and printeffort created by Leo Burnett U....
View articlePR firm TechMarcom Inc. has been retained by Kryptonite Corp. for the upcominglaunch of a line of anti-theft devices for notebook computers. Read More...
View articleNaviant Technology Solutions, a CustomerRelationship Management (CRM) consulting and services provider, said that Excite@Home and XL Ventures have joi...
View articleAd supported sites should know the difference between user segmentation and advertiser segmentation. A gourmet cooking site might say it focuses on re...
View articleOmnicom Group Inc. launched a new Web site designed to provide visitors withmore comprehensive strategic and financial information about the company. ...
View articleMSNBC.com signed a one-year cross-marketingagreement with drugstore.com, an online source forhealth, beauty, wellness, personal care and pharmacy prod...
View articlePR professionals are in an ongoing struggle to convince senior management that PR activities legitimately move the company forward. The problem seems ...
View articleBalet & Albert has been awarded the advertising account for fashionmall.comInc., a vertical portal devoted to shopping and fashion. Read More...
View articleCanadian online retailers need to focus on service and convenience if the Internet is to become an important retail channel, according to J.C. William...
View articleE-mail outsourcing company Media Synergy formed a strategicalliance with Winfreestuff.com, which allows peopleto win promotional items and gathers nam...
View articleThe biggest difference between online advertising and offline advertising is in the focus. Online media is like hockey, with a focus on what happens d...
View articleTwo years ago, most companies began to realize the importance of having an online strategy. Disney's Donald Duck became interactive, Mattel's Barbie c...
View articleTicketmaster Online-CitySearch reportedly has named J. Brown/LMC Group as itsagency, handling strategic planning and creative responsibilities for ana...
View articleMapQuest.com Inc. established apartnership with Web ad network AdAce to provide local and regionaladvertising services aimed at small- and medium-size...
View articleNews and information service NewsPage.com selected Grey Advertising as its first advertisingagency of record. Read More...
View articleOnline product registration forms can be a great benefit for manufacturers. Software companies have used online registration successfully because it's...
View articleThere's been a good deal of concern lately about falling click-through rates. Research says that 52 percent of Internet users claim they don't click o...
View articleE-commerce solutions provider DXSTORM.COM has selected InterActive Agency Inc. (iAgency) as itspublic relations and advertising agency of record. Read...
View articleCriminal justice news service APB News.com launched a national consumeradvertising campaign designed by Bozell Kamstrawith initial billings estimated ...
View articleBravo! Marketing has been named thepublic relations agency of record for StreetFusion.com, an onlinebroadcaster of earnings conference calls. Read Mor...
View articleHere's how to create a successful ad sponsored site, not! A hot new start-up has a great idea for a new web product or service that appeals to a wide ...
View articleWould you open a department store where half your customers got lost and left in frustration? Or a multiplex where nobody can find their movie? Of cou...
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