DoubleClick Inc. has signed aninternational ad sales partnership with financial news site CBS Marketwatch. Read More...
View articleSean's feeling awfully surly towards e-marketers lately. Maybe it's because the quantity of Spam he receives has increased exponentially. Maybe it's t...
View articleChantilly, VA-based Crosswalk.com Inc. launched a national adcampaign on the Rush Limbaugh and Dr. Laura radio shows and bought titlesponsorship for t...
View articlePolaroid launched a promotion for its new e-commerce site designed to promotesales of its new Digital Photo Printers. Read More...
View articleOnline advertising in Canada continues to soar according to the 1998 Ernst & Young Internet Advertising Survey. Findings indicate that 1998 first-half...
View articleAccording to NetSmart III - What Makes Women Click are relationship building strategies. The survey suggests following six guidelines to ensure a good...
View articleDabbling into online advertising may have you down if you're comparing it to the ol' days of '95 when it was easy to record how many selected your ad ...
View articleLexington, KY-based ecampus.com awarded its estimated $23million online college bookstore account to DeVito/Verdi in New York Cityafter a review that ...
View articleNew York City-based Intrex Inc. retained USWeb/CKS to collaborate on Intrex's plannedInternet financial and informational services portal. Spending wa...
View articleA study by the Association of National Advertisers (ANA) released at the @d:tech Conference predicts a strong year for Internet advertising, despite f...
View articleThe Internet is attracting 10,900 new adult users in the UK every day, according to NOP Research Group. Some 10.6 million adults accessed the Internet...
View articleSan Francisco-based Organic opened an office in London toserve the European Internet market, offering a range of interactive servicesincluding e-comme...
View articleWhat's the next frontier for online marketing? Immersive VRML ads? Tastefully personalized spam? How about something really daring --like moving the e...
View articleAfter a two-month review, Ardsley, NY-based online research and shoppingservice WorldSpy named McCann-Erickson New York as its advertisingagency of re...
View articleSan Francisco-based startup Licensemusic.com has launched as asite that offers music buyers for creative an opportunity to select, buy anddownload mus...
View articleNew York City-based K2 Design Inc. was selected to create anonline presence for the Metro New York service unit of Arthur Andersen LLP. Read More...
View articleNew York City-based Fallon McElligott said it has won theadvertising account for Atlanta-based ISP MindSpring Enterprises Inc. Billingswere undisclose...
View articleSan Diego-based The Marino Group, a full service marketingorganization, said it will be handling all aspects of marketing, advertisingand public relat...
View articleSunnyvale, CA-based Infoseek Corp. launched a four-month,multi-million dollar national TV advertising campaign to promote the GO Network. Read More...
View articleRevenues in the worldwide Internet services market grew an impressive 71 percent in 1998 to reach $7.8 billion, according to a report by International...
View articleIf you want to make your web site more profitable, here's the real scoop according to the gurus of one-to-one, Peppers and Rogers. Here's what works f...
View articleListen up advertisers and publishers. Michael has a story to tell. He wants you to keep all those ads in your printer-friendly version of site content...
View articleNew York City-based DoubleClick Inc. said that Comedy Central Online has signed tobecome a member of DoubleClick's Select Network of premium sites. Re...
View articleNew York City-based interactive agency THINK New Ideas reportedly is on the blockand already has four or five suitors, according to published reports....
View articleOutsourcing ad sales to a third-party sales organization appeals to many Internet companies because building and managing an ad sales operation is an ...
View articleWe've come a long way since the banner GIF defined web advertising in 1994. People clicked with curiosity, average CTRs were double-digit, and a new a...
View articleDenver-based travel site TRIP.com named Denver-based Barnhart/CMI Marketing, Advertising andPublic Relations and New York City-based TBS Media Managem...
View articleNew York City-based K2 Design Inc. reported a net loss for thefirst quarter ended March 31 of $681,481, or 20 cents per basic share,compared to net in...
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