Ground-breaking brands are using top content sites to connect with consumers on a deeper level. These advertisers want consumers to be more involved t...
View articleNew York City-based interactive firm 12 Point Rule formed a strategic alliancewith 52mm, a multidisciplinary design studio in NewYork specializing in ...
View articleWindsor, CT-based direct mailer ADVO Inc. has partnered with The Polk Co. to deliver ads to consumerspromoting Web sites. Read More...
View articleThe Tip Of The Personalization Iceberg Deborah Kania Forget Spam. Deborah gives you the cornerstones of an effective direct email marketing effort. Re...
View articleFinding it tough to get that vital venture capital? Here's a new model foryou--Invest-o-rama!'s Lewis Schiff reportedly plans a $20,000 billboardcampa...
View articleKorea's Internet advertising market is growing energetically, with major search engines such as Naver and Yahoo! Korea enjoying the lion's share. Read...
View articleRichy Glassberg, the former president and CEO of interactive ad rep firmOmni-Net.com in New York, has purchased all of the assets ofthe company and ha...
View articleCreating buyer preference -- gaining mind share of the purchasing netizen through effective branding -- is essential for web business success. But the...
View articleJersey City, NJ-based online retailer CyberShop International Inc. signed astrategic marketing agreement with Go2Net Inc., the network of branded,tech...
View articlePhoenix-based Creativision Publishing Corp.launched an online ROI analysis and reporting service, the first in a suiteof subscription services that wi...
View articleMeasurement is important to drive the growth of the ad business. But it's not something that advertisers can do alone. It requires both ad-based and s...
View articleCable ISP @Home Network and Motorola Inc. launched a nationaladvertising campaign aimed at showing how the cable industry is making theInternet readil...
View articleResearch done in the UK found that Web users who configure, personalize or register on Web sites are more than twice as likely to buy online than thos...
View articlePhiladelphia-based Marcom Exchange launched as a newonline community and resource site for marketing communicationsprofessionals. Read More...
View articleApproximately 37 million US adults use the Internet from home on a daily basis compared to only 19 million in mid-1997, according to The Strategis Gro...
View articlePeople Design Technology(PDT), a Dallas-based research and consulting firmspecializing in online strategy and agency selection and utilization, plans...
View articleSometimes it's very difficult to explain Internet marketing as it relates to a client's objectives, especially if a client is new to the business. Pla...
View articleFewer than 5 percent of e-commerce executives say they are "highly likely to renew" their current agreements with portals, according to research condu...
View articleWeb personalization is pretty neat stuff. But the personalization feature on your web site is just the tip of the iceberg. What's beneath the surface ...
View articleSan Francisco-based CNET Inc. signed a number of customers for its1999 Merchant Program for computer hardware and software resellers. Read More...
View articleSeattle-based PublishingOnline.com, a publisher of digitally delivered booksand documents, retained Imagio Technology Advertising and PublicRelationst...
View articlePhoenix, AZ-based FutureOne Inc. completed its acquisitionof Ubiquity Design LLC, dba Rocket Science Creative, in an all-stock deal. Read More...
View articleLeo Sheiner isn't paranoid...and he's not one to support conspiracy theories, as a rule. But in his view, there's enough weird stuff happening to supp...
View articleSan Francisco-based incentive marketer MyPoints.com Inc. has closed on a $10million round of new financing lead by Technology Crossover Ventures, a ve...
View articleHot tip: Emily is going public. After watching CEOs and other Internet executives make millions through stock options-turned-gold, she's decided it's ...
View articleWarminster, PA-based bidnow.com inc. said it plans a strategicadvertising campaign that will appear on Infoseek's GO Network GO Network beginning Apri...
View articleLast fall, the drive was to create portal sites, the first page people see when they log on. Now the drive is to be the site that no one ever leaves. ...
View articleHow do you actually apply anonymous personalization on a web site? Cliff Allen says it starts with just one question. Read More...
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