Measurement is important to drive the growth of the ad business. But it's not something that advertisers can do alone. It requires both ad-based and s...
View articleCable ISP @Home Network and Motorola Inc. launched a nationaladvertising campaign aimed at showing how the cable industry is making theInternet readil...
View articleResearch done in the UK found that Web users who configure, personalize or register on Web sites are more than twice as likely to buy online than thos...
View articlePhiladelphia-based Marcom Exchange launched as a newonline community and resource site for marketing communicationsprofessionals. Read More...
View articleApproximately 37 million US adults use the Internet from home on a daily basis compared to only 19 million in mid-1997, according to The Strategis Gro...
View articlePeople Design Technology(PDT), a Dallas-based research and consulting firmspecializing in online strategy and agency selection and utilization, plans...
View articleSometimes it's very difficult to explain Internet marketing as it relates to a client's objectives, especially if a client is new to the business. Pla...
View articleFewer than 5 percent of e-commerce executives say they are "highly likely to renew" their current agreements with portals, according to research condu...
View articleWeb personalization is pretty neat stuff. But the personalization feature on your web site is just the tip of the iceberg. What's beneath the surface ...
View articleSan Francisco-based CNET Inc. signed a number of customers for its1999 Merchant Program for computer hardware and software resellers. Read More...
View articleSeattle-based PublishingOnline.com, a publisher of digitally delivered booksand documents, retained Imagio Technology Advertising and PublicRelationst...
View articlePhoenix, AZ-based FutureOne Inc. completed its acquisitionof Ubiquity Design LLC, dba Rocket Science Creative, in an all-stock deal. Read More...
View articleLeo Sheiner isn't paranoid...and he's not one to support conspiracy theories, as a rule. But in his view, there's enough weird stuff happening to supp...
View articleSan Francisco-based incentive marketer MyPoints.com Inc. has closed on a $10million round of new financing lead by Technology Crossover Ventures, a ve...
View articleHot tip: Emily is going public. After watching CEOs and other Internet executives make millions through stock options-turned-gold, she's decided it's ...
View articleWarminster, PA-based bidnow.com inc. said it plans a strategicadvertising campaign that will appear on Infoseek's GO Network GO Network beginning Apri...
View articleLast fall, the drive was to create portal sites, the first page people see when they log on. Now the drive is to be the site that no one ever leaves. ...
View articleHow do you actually apply anonymous personalization on a web site? Cliff Allen says it starts with just one question. Read More...
View articleThe total number of digital subscriber lines (DSL) installed in the US will grow dramatically in the next five years, according to Computer Economics....
View articleNew York City-based 24/7 Media Inc. signed a multi-yearexclusive ad rep agreement with search engine GoTo.com, which will join The24/7 Network in its ...
View articleSo how does an online start-up go from no-name to big-name with the help of PR? You cannot simply write a standard press release trumpeting a product ...
View article"Winning Internet Strategies, Today's Marketing Imperative" will be the themefor the next @d:tech conference, in San Francisco May 3-5 at the HyattEmb...
View articleThe Internet is still a brand new medium, and most web marketers are focused on driving traffic. But what happens once you get them there? Deborah tel...
View articleMicrosoft Corp.'s MSN Expedia travel service signed marketing agreements withStarwood Hotels and Resorts Worldwide, Hyatt Hotels and Resorts andTravel...
View articleIt's important to have a baseline understanding of offline media to get the most response out of any traditional advertising campaigns you might consi...
View articleNew York City-based 24/7 Media Inc. launched 24/7 Promotions, aturnkey online direct marketing service "that generates qualified customerleads while l...
View articlePharmaceutical company Glaxo Wellcome Inc. named Young & Rubicam's The MediaEdge as its general market media buying and planning agency of record andM...
View articleToronto-based Bid.Com International Inc. said it will introduce advertising onits Canadian site, using a new interface designed to accommodate banner ...
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