Okay, so you don't really want to read about dating on ClickZ. But Nick sure makes sense when he says that dating isn't entirely unlike the wooing you...
View articleJapan's domestic Internet advertising market grewby 89 percent in 1998, according to a survey by the nation's topadvertising agency Dentsu Inc. Read M...
View articleSan Carlos, CA-based ImaginOn namedNew York-based HollandAdvertising as agency of record to create an integrated print and broadcastconsumer campaign ...
View articleA new interactive agency called Atomic Fusion Inc. officially openedits doors in Atlanta to provide strategic brand development services. Read More...
View articleAre CEOs satisfied with their web sites? Usually, they're not. But some top guns are downright thrilled...and here's why. Read More...
View articleA survey of consumers, retailers, and manufacturers done in September of 1998 by Ernst & Young found that online shopping is growing steadily but is s...
View articleMSN sales and marketing, Microsoft Corp.'s online advertising sales andsupport group for the MSN network, launched a new initiative to strengthencusto...
View articleJaffer Ali tells a war story in an online advertising battle with limping, maimed banner ads. Read how he ultimately led the charge to the top of the ...
View articleMBNA America Bank, the largest independent credit card lender in the world,signed a marketing deal valued at up to $100 million with Infoseek Corp.,op...
View article"Intersponding" may sound like Dilbert-speak. But really what Barry describes is a new era of customer service, when the web makes knowing your custom...
View articleNew York City-based THINK New Ideas Inc. has acquiredEnvision Group, a full-serviceInternet marketing and consulting firm headquartered in Torrance, C...
View articleDuring the next five years, cable modem service will dramatically expand to meet the demand of residential high-speed access to the Internet in most c...
View articleSan Francisco-based Andromedia Inc., a supplier of Webmarketing software, said it has secured $15 million in strategic equityfinancing. Read More...
View articleCatalog companies continue to spend money on their Web sites according to the third annual survey by Catalog Age, even though the Web accounts for a s...
View articleSean thinks dealing with the search engines is the last great arcane annoyance of web marketing. Why do we have to be at the mercy of a hunk of silico...
View articleToronto-based Warp 10 Technologies said that its Adsgallery.com interactive directory ofadvertising portfolios has named the first eight members of it...
View articleSeattle-based health site operator OnHealth Network Co. awarded its $25million integrated marketing account to three agencies, including ThinkingMedia...
View articleWhat yields the best profiling system for your site... declarative data or behavioral profiling? Deborah tells you how to set up the best web profilin...
View articleCost-per-click ad network ValueClick in Santa Barbara, said thatits board chairman since July 1998, former Best Internet CEO Jim Zarley, willtake a mo...
View articleInternet services company US Interactive Inc. said that StephenZarrilli has been appointed chief executive officer of the firm. Read More...
View articleMore on the next frontier in online branding: web syndication. Greg and Emily look at some of the advances in the industry, and how they will enable m...
View articleA new ad strategy created by Standard & Poor's interactive investment advisoryservice S&P Personal Wealth and interactiveagency K2 Design contributed ...
View articleToday, interactive marketers are looking for innovative ways to completely partner their product's brand with the site brand. How? By integrating thei...
View articleNew York City-based 24/7 Media Inc. isacquiring Sunnyvale, CA-based Sift Inc., a provider of e-mail-based directmarketing services, in a $22 million s...
View articleSeattle-based Go2Net Inc., a network ofbranded,technology- and community-driven Web sites, launched its first nationaloffline advertising campaign, de...
View articleDespite the attention on the Internet as a recruitment tool, help-wantedclassified advertising is projected to be the most widely-used and effectiveve...
View articleNew York City-based HotSocket Inc., a Web-based directresponse marketing company, said that Alan Kipust of Proteam.com (formerly Genesis Direct) hasjo...
View articleOld-fashioned help-wanted classified advertising is projected to be the most widely used and effective means of recruiting in 1999, according to a nat...
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