“Marketers and designers alike need to be targeted in their approach: focusing on their audience’s needs first," says Adobe voice expert Mark Webster,...
View articleOver the past year, 44% of consumers used chatbots to make purchases and 75% messaged businesses to do the same. The future of conversational commerce...
View articleBain & Company forecasts that the market for the Internet of Things will grow to about $520 billion by 2021. Here are four predictions for the IoT...
View articleThough Super Bowl ads are guaranteed attention, they don't necessarily guarantee sales. But they can, particularly when emotion meets actionability. R...
View articleSEO is crucial during the Super Bowl, both for $5 million-dollar advertisers and companies hoping to appear in local search results. Read More...
View articlePer usual, last week's Consumer Electronics Show was jam packed with futuristic gadgets. But here are the three main CES 2019 takeaways for marketers....
View articleAmazon has sold more than 100 million Alexa devices, showing that voice search has never been hotter. Voice commerce isn't as popular; could that chan...
View articleNow that the 2018 holiday season is over, we're looking back at some of the past few weeks' biggest trends, from mobile commerce to ecommerce in Wyomi...
View articleWe spoke with Amazon alum Connor Folley, who founded Downstream, which helps marketers use automation technology to maximize their Amazon ROI. Read Mo...
View articleArtificial intelligence is arguably the most exciting concept in the MarTech industry. However, brands must be hypersensitive to concerns around both ...
View articleArtificial intelligence is the buzzword of the moment, and for good reason. The technology is being incorporated in digital products more frequently t...
View articleAlexa, how is AI-assisted voice search changing the SEO landscape? It’s putting more emphasis than ever on conversational content, integration with Go...
View articleSharing recipes for consumers has always been a part of Campbell's marketing strategy. They have branched out into using artificial intelligence for t...
View articleWhen you're a restaurant that sees 500,000 people a day, how do you make sure they all feel engaged? For TGI Fridays, artificial intelligence is the k...
View articleVoice commerce is projected to explode over the next few years, from $2 billion today to more than $40 billion by 2022. But marketers don't have four ...
View articleMost marketers plan to expand their global footprints very soon... but they also have a difficult time getting insight into how their content performs...
View article"Super Bowl winners" is usually based on the public's favorite ads, which often involve puppies tugging at the heartstrings. This year, we're focusing...
View articleFinancial service brands have a reputation for being old-fashioned and stodgy. MasterCard isn’t one of them. The company has a progressive CMO, Raja R...
View articleIn our latest report, we cover the surprising history of speech recognition technology evaluating the current landscape (Amazon, Google, Apple, Micros...
View articleWe're looking at the year ahead and making five predictions around the technology that will define 2018. Read More...
View articleBefore we make predictions for 2018, we decided to take a look back at the ones from last year, such as explosions in artificial intelligence, live vi...
View articleWhen you think of AI transforming businesses, travel probably isn't the first industry to come to mind. Still, brands like Delta, JetBlue, Kayak and t...
View articleAmazon’s dominance has certainly hurt many retailers, but new technologies allow marketers to be agile and remain competitive, no matter their company...
View articleAmazon's star is in the ascendancy, thanks to the company's ability to evolve along with customers' behaviors and expectations. As ecommerce grows in ...
View articleAI promises to transform the future, but one thing it’s doing today is letting brands deliver superior customer experiences. Looking beyond the tech g...
View articleVR and AR, along with smart technology and the Internet of Things, are two of the biggest marketing trends to keep an eye on. So it’s no surprise hat ...
View articleThe popularity of virtual assistants means voice search is on the rise. But what does it means for businesses that rely on local search traffic, and h...
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