Focusing social media efforts on driving opt-in, beyond fanning and following, has become best practice to attract consumers in consideration and purc...
View articleThanks in large part to social and the vast array of content that marketers produce today, email is going through a renaissance. Gone are the days whe...
View articleNo matter what the intent of your survey, it's a communication that will influence the respondent's feelings about and relationship with your company....
View articleReturn Path compared the volume of mail opened on iPhones to iPads during the holiday weekend to explore the differences between phone and tablet enga...
View articleBefore everyone gets their predictions in for 2014, can the email ecosystem take a quick victory lap? Columnist Dave Hendricks shares his picks and pa...
View articleWhat people say and what people do are often very different things, but both are valuable to email marketers, especially when used together to paint a...
View articleEmail triage now happens on the go, as users sort and clean out inboxes while shopping, during a meeting, while at dinner or at a stop light (don't do...
View articleLeveraging the two metrics (match rate and view-through rate) and the two shifts in methodology (multi-channel attribution and cohort analysis) enable...
View articleClickZ columnist Jeanne Jennings remembers Stefan Pollard, industry expert who will be honored again this year with the EEC Stefan Pollard Email Marke...
View articleFor many email marketers, quality control amounts to little more than ticking boxes on a pre-deployment QA checklist. Learn about the quality control ...
View articleHave you heard the often misused terms of "responsive design," "adaptive design," and "mobile first?" Columnist Jim Davidson explains these buzzy, thr...
View articleThe first quarter of this year saw the highest average open rate (31.3 percent) since at least 2006. It was also the largest quarter-over-quarter jump...
View articleEmail is a big data business; we collect, store, append, score and segment a lot of information. Has email marketing been left behind in the big data ...
View articleCheck out these top performing terms to use in email subject lines, SMS, social media and in your landing page call to action to increase conversion. ...
View articleCustom Audiences is a way for brands to upload their own email address list and create just that, a "custom audience" or group of people they can spec...
View articleThe last months of 2013 are a great time to plan for the year ahead, but you can tackle low hanging fruit today to maximize your return over the holid...
View articleA step-by-step guide on how to get colleagues within your organization excited about testing marketing creatives. Read More...
View articleInbox tabs are here to stay and will only become more prevalent. Use these tips from columnist Justin Williams to help your emails stand out amongst a...
View articleLearn how to calculate revenue per email and use it at a cell level to determine winners in your testing process. Columnist Jeanne Jennings shares suc...
View articleEvery year the percentage of email opens on mobile devices increases, while the number of voice calls decreases. It stands to reason that, eventually,...
View articleEmail marketers have very legitimate concerns about best practices, mobile and more. Know what they're not too worried about? Sex with data. Read More...
View articleWhat can the digital footprints tell you as a marketer and what do they mean to consumers? Read More...
View articleDon't let the holidays be an excuse for going on a bad practices email bender. Ultimately, there are three consequences: increased complaints, decreas...
View articleUse these key elements of attribution models to ensure your email marketing, social, advertising and other initiatives are valued correctly. Read More...
View articleThe importance of mobile devices in email marketing and how to take advantage of tablets and Smartphones. Read More...
View articleRadian6, BuddyMedia and social.com will integrate with the ExactTarget platform; what does this mean for marketers? Read More...
View articleLearn to quickly and methodically evaluate the best opportunities to pursue in your email campaigns, without falling into analysis paralysis. Read Mor...
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