Twitter's Adam Bain on Why Twitter Beats Facebook and Display
Social

Twitter's Adam Bain on Why Twitter Beats Facebook and Display

15y Kate Kaye

Twitter's Adam Bain on Why Twitter Beats Facebook ...

ClickZ spoke with Twitter and got a glimpse into the firm's ad sales approach. Read More...

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Paramount Pictures Hopes Twitter Puts Butts in Seats
Social

Paramount Pictures Hopes Twitter Puts Butts in Seats

15y Christopher Heine

Paramount Pictures Hopes Twitter Puts Butts in Sea...

Offers tickets for "Super 8" sneak-peek via micro-blogging site. Read More...

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Twitter: 12% of Q1 Revenue Came From Auto Advertisers
Social

Twitter: 12% of Q1 Revenue Came From Auto Advertisers

15y Jack Marshall

Twitter: 12% of Q1 Revenue Came From Auto Advertis...

Promoted accounts fetched from $10 to $70 per follower in the automotive vertical. Read More...

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Twitter Builds U.S. Sales Force, Eyes Japan
Social

Twitter Builds U.S. Sales Force, Eyes Japan

15y Kate Kaye

Twitter Builds U.S. Sales Force, Eyes Japan

Tracking Twitter's evolving sales force and its pitch to advertisers. Read More...

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BP Uses Social PR Long After Oil Spill, But to What Effect?
Social

BP Uses Social PR Long After Oil Spill, But to What Effect?

15y Christopher Heine

BP Uses Social PR Long After Oil Spill, But to Wha...

Florida seafood restaurant questions the campaign. Read More...

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Blacks and Hispanics More Likely to Use Twitter Than Whites
Data insights

Blacks and Hispanics More Likely to Use Twitter Than Whites

15y Jack Marshall

Blacks and Hispanics More Likely to Use Twitter Th...

Thirteen percent of online adults in the U.S. now use Twitter, says Pew. Read More...

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3 Social Media Steps to Shared Share of Voice
Marketing

3 Social Media Steps to Shared Share of Voice

15y Jonathan Shapiro

3 Social Media Steps to Shared Share of Voice

Measure share of voice? Here's how social media changes that metric. Read More...

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E-mail Is Social
Email

E-mail Is Social

15y Simms Jenkins

E-mail Is Social

Do you have a holistic messaging strategy? Here's how to adopt that mindset. Read More...

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Twitter Debuts Follow Button for Publisher Sites
Social

Twitter Debuts Follow Button for Publisher Sites

15y Christopher Heine

Twitter Debuts Follow Button for Publisher Sites

Brands may be the biggest winners. Read More...

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Twitter Buys Keyword Bidding Platform AdGrok
Media

Twitter Buys Keyword Bidding Platform AdGrok

15y Christopher Heine

Twitter Buys Keyword Bidding Platform AdGrok

May bolster ad targeting on micro-blogging site. Read More...

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Miami Heat Has Dallas' Number on Facebook, Twitter
Marketing

Miami Heat Has Dallas' Number on Facebook, Twitter

15y Christopher Heine

Miami Heat Has Dallas' Number on Facebook, Twitter

Inside the NBA finalists' social media games. Read More...

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What Twitter's Purchase of TweetDeck Means for Marketers
Social

What Twitter's Purchase of TweetDeck Means for Marketers

15y Anna Maria Virzi

What Twitter's Purchase of TweetDeck Means for Mar...

Author of "Twitter Marketing: An Hour a Day" weighs in. Read More...

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5 Reasons Why Marketers Should Be A Weibo-er (Microblogger)
Asia

5 Reasons Why Marketers Should Be A Weibo-er (Microblogger)

15y Rudi Leung

5 Reasons Why Marketers Should Be A Weibo-er (Micr...

Brand marketers and PR professionals should use Weibo to engage with customers in Greater China, here are five factors to consider. Read More...

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Italian Restaurant Chain Targets Graduates on Twitter, Facebook
Social

Italian Restaurant Chain Targets Graduates on Twitter, Facebook

15y Christopher Heine

Italian Restaurant Chain Targets Graduates on Twit...

Buca di Beppo runs first-ever promotion on micro-blogging site. Read More...

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A Million Followers and Nothing Said
Asia

A Million Followers and Nothing Said

15y Ashok Lalla

A Million Followers and Nothing Said

How to prevent a click to follow from turning hollow for a celebrity brand. Read More...

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Social Media Solutions on a Budget [Video]
Social

Social Media Solutions on a Budget [Video]

15y SES New York 2011

Social Media Solutions on a Budget [Video]

Free tools can drive new business and create awareness. Read More...

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Dell's Purchase Data Shows Power of Social Newsfeeds
Social

Dell's Purchase Data Shows Power of Social Newsfeeds

15y Christopher Heine

Dell's Purchase Data Shows Power of Social Newsfee...

Consumers rarely go to brand pages on Facebook and Twitter while deciding what to buy. Read More...

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7 Tools to Track Your Digital Footprint and Shadows
Data insights

7 Tools to Track Your Digital Footprint and Shadows

15y Erik Qualman

7 Tools to Track Your Digital Footprint and Shadow...

These free tools will help you understand and enhance what image you are projecting online. Read More...

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KLM's In-Flight Dance Party to Miami: A Social Media Tale
Social

KLM's In-Flight Dance Party to Miami: A Social Media Tale

15y Christopher Heine

KLM's In-Flight Dance Party to Miami: A Social Med...

Dutch airline dishes on one of 2011's best social media marketing stories. Read More...

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Is Facebook Marketing Behind Macy's Online Sales Jump?
Data insights

Is Facebook Marketing Behind Macy's Online Sales Jump?

15y Christopher Heine

Is Facebook Marketing Behind Macy's Online Sales J...

Retailer's 50 percent increase in e-commerce revenue follows heavy rotation of social and online marketing. Read More...

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When Is It Time To Join The Conversation?
Community Management

When Is It Time To Join The Conversation?

15y Caroline Chen

When Is It Time To Join The Conversation?

Whether it's Prince William's wedding or Osama bin Laden's death, each brand must decide when to join a conversation – or sit it out. Read More...

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If It Makes You Happy…Go Digital!
Marketing

If It Makes You Happy…Go Digital!

15y Jonathan Shapiro

If It Makes You Happy…Go Digital!

The digital deluge provides unprecedented dynamic, personalizable, trackable, and effective tools worthwhile for communication and advertising. Read M...

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Six Stages of Social Media Maturity
Asia

Six Stages of Social Media Maturity

15y Gaurav Mishra

Six Stages of Social Media Maturity

From tools and tactics to platforms and processes - a framework to social media strategy. Read More...

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The Dark Side of Social Media
Social

The Dark Side of Social Media

15y Susan Kuchinskas

The Dark Side of Social Media

For angry influencers, social bombing proves easier than search bombing. Read More...

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Your Social Media Road Map: 3 Steps to Success
Social

Your Social Media Road Map: 3 Steps to Success

15y Dave Evans

Your Social Media Road Map: 3 Steps to Success

How to develop a social technology plan that serves customers and your business. Read More...

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Jack Daniel's Is First Spirits Brand to Buy Twitter Ads
Social

Jack Daniel's Is First Spirits Brand to Buy Twitter Ads

15y Jack Marshall

Jack Daniel's Is First Spirits Brand to Buy Twitte...

Uses social platform to launch Tennessee Honey whiskey product. Read More...

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Listening Is Not a CRM Exercise
Automation

Listening Is Not a CRM Exercise

15y Stephanie Miller

Listening Is Not a CRM Exercise

Five options for marketers who want to tap social sentiment for direct marketing outreach. Read More...

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