Skeptics question strength of the tea party movement, and the social media horse it rode in on. Read More...
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View articleHow Coca-Cola, Weight Watchers, and McDonald's have developed location-based apps that demonstrate how to integrate message with functionality. Read M...
View articleA study from E-Voter Institute offers glimpses into online donating, political ad clicking, and video viewing. Read More...
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View articleDon't try to boil the ocean. Tackle one thing at a time, and you'll start to see results. Read More...
View articleAd.ly says celebrities will write posts for big brands on its 'micro-endorsement' platform. One retailer is testing the idea on reality TV star Heidi ...
View articleOne Broadway show's online marketing provides inspiration for small to medium-sized organizations with limited budgets. Read More...
View articleThe micro-blogging site's multimedia opportunities for brands follows Facebook's entry into online video advertising. Read More...
View articleThe advertising side isn't complex enough for publishers. Read More...
View articleA Twitter hub and branded hashtags are among the applications American Express has created for New York's Fashion Week. Read More...
View articleA New York-based comedian has turned his affection for HBO's "Eastbound & Down" into a Twitter audience that dwarfs those of major brands. In a ClickZ...
View articleOver-the-top campaign includes an iPhone game, Web series, and social media outreach. Read More...
View articleTraffic to Twitter from mobile devices has grown by 62 percent since April, according to the social network. Read More...
View articleIf you optimize highly targeted digital direct response campaigns, conversations, and other buy cycle functions, you are the future. The last of a fou...
View articleEight key questions to ask to ensure you're making it easy for customers to do what they came to do. Read More...
View articleSays the campaign benefits both its brand and local communities, and plans global roll-out in 2011. Read More...
View articleUnderstanding the quality of your followers is just as important as knowing how many you have. Read More...
View articleIn a campaign where a car stars as a percussionist, Lexus has struck ad deals with YouTube, Pandora, CNET, Wired, ESPN, and Style.com. Read More...
View articleSites such as Facebook and Twitter are attracting larger, more frequent audiences among U.S. users aged 50 and over. Read More...
View articleThe social network experienced huge growth in India and Mexico in the 12 months ending July. Read More...
View articleDigital marketers have access to insights that can help their business weather tough economic times. Read More...
View articleEndorse for a Cause has signed up notable charities and retailers to encourage users to turn online shopping experiences into fundraising via Facebook...
View articleFord, Clorox, and Arby's use their media buys to support their social media marketing efforts - and vice versa. Read More...
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