Industry-watchers say the move could have a significant impact on the search advertising market. Read More...
View articleA new service, in conjunction with 24/7 Real Media, allows smaller sites to certify audience behavior data. Read More...
View articleLeading spending categories include general merchandise, financial services, and healthcare. Read More...
View articleThe move comes as the business information publisher integrates with MarketWatch. Read More...
View articleBefore behavioral marketing's tipping point is reached, we all must first speak the same language. Read More...
View articleHow Web search will morph into consumer search. Part two of a two-part series. Read More...
View articleRich media player PointRoll admits it's entertaining offers. Read More...
View articleThe companies have launched an integrated product allowing publishers to serve and track ads on blogs and RSS feeds. Read More...
View articleThe CPG firm has made the Web the centerpiece of a big, new initiative for the Tide brand. Read More...
View articleAtomic Fusion adds several clients; Forbes.com hires research manager; The Wild Divine Project taps SRB Marketing. Read More...
View articleMajority of consumers express conflicted reactions to e-mail marketing. Read More...
View articleConversion will happen sooner than you think. How will it change media consumption habits? And what does it mean to media planners and buyers? Read Mo...
View articleStrong online performance driven by display and classified advertising, as well as ongoing site redesign. Read More...
View articleUPDATE: The acquisition of boutique agency de-construct marks a first foray into digital creative in the U.K. Read More...
View articleWith a $2.4 million price tag, your Super Bowl ad better earn its keep. How to prime the buzz before the big game. Read More...
View articleA talk-show segment and an off-the-cuff quip, and a Google AdWords campaign is launched within minutes to reap the (measurable) results. Read More...
View articleThe online job portal unveiled one of its Super Bowl TV spots early. Read More...
View articleKanoodle's president takes the company's reins, as CEO Keating becomes chairman. Read More...
View articleMedia buyers and online publishers keep close tabs on technology that could increase video content use and expand video ad inventory. Read More...
View articleThe redesigned site features an enlarged dealer database and greater search functionality. Read More...
View article180solutions names Overture vet to board; Forbes.com promotes two; ExactTarget wins a hundred customers in December. Read More...
View articleThe updated analytics tool features expanded capabilities for measuring e-mail campaign performance, search engine results, and audience segmentation....
View articlePurchase portends further international expansion. Read More
View articleThe company sheds the AdWare Systems name in favor of its Mediaplex brand. Read More...
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