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View articleBanerjee & Partners says it's pitching quality creative at a 40 to 60 percent discounted rate. Read More...
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View articleSo you're launching a corporate blog. Have you thought about how you're going to measure it? Read More...
View articleaQuantive integrates i-FRONTIER with its much larger sister agency. Read More...
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View articleSeparate deals prompt Conducive Corp. and ContextualNet to rethink their business models. Read More...
View articleThe e-mail marketing firm aims to boost its marketing and ISP relations capabilities with three new employees. Read More...
View articleRareMethod and Atomic Fusion score client wins. Read More
View articlePersonas are complex, like your customers. Don't be fooled into wrapping them into an 'average' user. Read More...
View articleThe retailing giant heads online to defend its brand. Read More...
View articleInformation service provider to drive new ad product development, double in-house sales force. Read More...
View articleThis holiday season, Internet marketers banked on shoppers searching earlier and buying later. Read More...
View articleHow does Google’s new affiliate link policy affect you? Read More...
View articleA Spanish-language version of its popular New Car Buying Guide marks Edmunds.com's first attempt to woo Hispanic-targeted ad dollars. Read More...
View articleIf CAN-SPAM is a "miserable failure," then so is legislation that prohibits everything from murder to jaywalking. It's high time for another reality c...
View articleWhat gives? Relevance and quality don't just help open, click-through, and response rates but delivery rates, too. Read More...
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