There's been a lot of talk about the effectiveness of standard online ad units. Recent research says smaller units such as buttons and half banners ar...
View articleHow to get the most out of limited resources is a question that many start-up marketers wrestle with. When money's tight, every effort counts. So you ...
View articleOffline marketers have long viewed special events as marketing opportunities. It's a great way to get a targeted message out to an appropriate audienc...
View articleA major brouhaha erupted last week over the undue influence of key PR firms like Burson-Marsteller and Porter Novelli on the media. Gene watched sophi...
View articleReports are already hinting that this year's online retail holiday season will be a bust. But research by The NPD Group, which predicts online holiday...
View articleDespite continued increases in the number of online brokerage accounts and the number of online investors, account aggregation services have yet to ca...
View articleForward-thinking e-marketers must master the art of using electronic customer relationship management (e-CRM) to optimize their marketing efforts. Thi...
View articleOnline customers recognize they have a voice now, but they're not talking to site owners, they're talking to third parties like Epinions.com and eComp...
View articleWith the proliferation of broadband, people are getting excited about online movies. Here's a tour of what's playing on the Net. Read More...
View articleWhat practices encourage e-business success? See what principles one e-tail operation embraced on its way to bringing in over $4 billion in revenue an...
View articleThe holidays can present opportunities for email marketers to get a boost in their response rates due to seasonality conditions. Or not. Kim tells you...
View articleProfitable online publishing is about long-term, sustainable relationships. Finding advertisers and sponsors ain't easy, but Andy tells you how. Read ...
View articleAmazon.com helped bring affiliate marketing into the pages of business journals, but is the Amazon Associates Program the first affiliate program ther...
View articleBrick-and-mortar retailers are beginning to realize the potential of online promotions like coupons and loyalty programs to drive traffic and sales. H...
View articlePositive increases in the awareness of the ASP model, and indications of more companies moving toward its adoption, sum up the results of the SIIA stu...
View articleThe Internet isn't for everyone. Some brands are more successful online while others fare better in TV or print. Hence, the brand Catch-22: Going onli...
View articleThe Link Mensch tells you how to request a link. Complete with a sample link-request email and a list of everything it should contain. Read More...
View articleYou want searchers to find you wherever they go to conduct their searches. Of course. But which engines really count? Paul looks at the numbers and wh...
View articleIf you attend creative-department meetings regularly, maybe you've noticed that very little creative discussions ever occur. Give your team a creative...
View articleGuess what, folks? By 2005 more than 70 percent of all Internet users will be using Internet "appliances" for online access. Here are some points to c...
View articleYou can land clients and make sales through a step-by-step, strategic program of schmoozing online. And it'll cost you nothing other than the time, en...
View articleWhen one person has a good online experience, he or she will turn around and tell 12 more people; the same goes for a bad experience. This is the dyna...
View articleConsumers seem ready to to implement home networks, and home builders are constructing homes that make it easier for them to do so, which is good news...
View articleThis is going to be an important holiday shopping season for online retailers. More consumers will spend more money online. This is the good news. But...
View articleGone are the days of Web spending to build an Internet presence, and in their place is spending to integrate the Internet into internal and external b...
View articleWhat can we do to get into our customers' mindsets? Keep corporate-speak from sneaking into your marketing communications, then modify your site so yo...
View articleThe process of selecting a new president is yet another battle of the brands. Much like the way Hughes is rebranding itself from defense contractor to...
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