In the latest post by Jeremy Epstein, he speaks about the macro environment and how it may become increasingly favorable to generate initial adoption...
View articleVirtual reality is changing the way that audiences engage with brands, and learning to navigate the VR landscape should be a goal for anyone designing...
View articleDuring the first quarter of 2018, mobile ad fraud doubled year-over-year. As fraudsters continue to innovate, so must marketers. Read More...
View articleArtificial Intelligence has revolutionized the ways we use data to target audiences and generate ideas for content. The future of AI means using techn...
View articleAfter food safety concerns hurt Chipotle's popularity, the brand turned to Deloitte Digital to help restore its reputation with an improved mobile app...
View articleAs personal assistants like Siri and Alexa become a normal part of consumers’ digital experiences and our interactions with devices get increasingly m...
View article“What’s all this about AI taking the world by storm? Is it hype or is it true innovation?” These are probably some of the questions you’ve been asking...
View articleWhen you're a restaurant that sees 500,000 people a day, how do you make sure they all feel engaged? For TGI Fridays, artificial intelligence is the k...
View articleThe exponential growth of mobile video advertising prompts brands to look into the emerging opportunity and develop viable strategies for attracting c...
View articleAI is permeating every part of the marketing mix, and email outreach is no exception. AI will allow marketers to automate ideal outreach times, and sh...
View articlePlenty of retailers are using augmented reality (AR) in innovative ways. But not every brand has such an obvious use case. From Oreo to 7-Eleven, we’v...
View articleDigital advertising is so pervasive because it is the easiest and most effective way that companies can monetize their content. Here we explore how bl...
View articleVoice commerce is projected to explode over the next few years, from $2 billion today to more than $40 billion by 2022. But marketers don't have four ...
View articleWith proponents in almost every industry considering its revolutionary potential, AI looks set to change marketing forever. But what can marketers do ...
View articleBlockchain has tremendous power to be a catalyst in cleaning up the digital advertising landscape—but only if companies understand how it works. AdLed...
View articleTechnologists made screens the nexus of communication but created a boundless source of distraction and temptation. Sensory design and AI promise to f...
View articleWhile many publishers struggle to look past ad revenue, USA TODAY embraces emerging technology. A new augmented reality app allows users to experience...
View articleIn the latest guest post from our resident Blockchain expert Jeremy Epstein, he gives his perspective on what the recent Google/Twitter Ban on crypto ...
View articleIn our latest guest post from Jeremy Epstein, he takes a high-level view of Switzerland’s decentralized governance model, which gives us a sneak peek ...
View articleA couple of weeks ago we received an email from a company that uses artificial intelligence to create content. 'You choose the topic and length, and o...
View articleNaturally, loyalty is hugely important to Dunkin’ Donuts, which, despite its name, mostly sells coffee. We spoke with Kaplan about what inspired DD Pe...
View articleEmerging technologies have already changed marketing as we know it. Here are the trends to follow a successful marketing strategy in 2018. Read More...
View articleOn the morning of March 6, ClickZ hosted the ClickZ Blockchain Marketing Forum in New York, bringing together 80 senior marketers to discuss the impac...
View articleThe artificial intelligence (AI) revolution is well underway, but we are still just scratching the surface of what this technology can do. The potenti...
View articleIn the last six months, there has been a 400% increase in the blockchain martech and adtech space. Here we look at the key growth areas and touch on ...
View articleMany brands have decided to experiment with the use of cryptocurrencies, either as a digital currency or as part of a campaign. The initial reactions ...
View article"Reaching the right consumer at the right place at the right time" is easier said than done. While the proliferation of mobile devices makes anywhere ...
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