By contrasting and comparing upcoming holidays, and the likely behaviors that go along with them, we can gain an interesting and valuable look at the ...
View articleWhile mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to ne...
View articleNew advances in technology are invading our ever-shrinking personal space, but the trend isn't going anywhere anytime soon. How can we embrace these n...
View articleThe new customer acquisition strategy could work both ways, as American Express gets prime screen real estate and Uber will likely gain a number of ne...
View articleAs mobile search continues to grow at a rapid pace, we cannot miss the opportunity to become better mobile search practitioners. Read More...
View articleThe McDonald’s GOL! app is an augmented reality campaign on a global scale and should help drive AR awareness, experts say. Read More...
View articleMobile devices play a huge role in the live performance-going experience. So what does this mean for marketers of such events as concerts, plays, and ...
View articleThe country is now leading the way in terms of mobile technology in many respects, including hardware, software, and social networks. Read More...
View articleThe NBA team and creative agency The Famous Group have launched an app with augmented reality called Pacers Games. Read More...
View articleMobile data is being defined and developed as we speak, so mobile is a great place for marketers to begin to take hold of their own data destiny. Read...
View articleAlthough we now have the capability to do almost anything on our phones, there are some things that just aren't appropriate in business. Read More...
View articleOmnicom has joined with Twitter in a two-year mobile-focused ad deal. Read More...
View articleBringing ads to mobile still means giving people something they want to watch, says Frank Cooper III, Pepsi's global chief marketing officer of consu...
View articleThe recent Global Mobile Internet Conference in China revealed several noteworthy trends in the mobile space for the year ahead. Read More...
View articleHere are three ways to use Tencent's popular WeChat mobile messaging platform to win over loyal customers for your brand. Read More...
View articleThe new ads include better graphics and photos to help brands tell their stories on mobile devices, Yahoo says. Read More...
View articleAdobe has rolled out a series of new tools, including Adobe Media Optimizer and Adobe Analytics. Read More...
View articleThe mobile ad platform sends relevant coupons to shoppers when they are near stores with active deals. Read More...
View articleFacebook's mobile ad network is primed to take mobile targeting to another level, by targeting users not only by what they have done but also by who t...
View articleTwo new apps from Kellogg’s and Marriott highlight the problem of discovery for marketers when rolling out branded apps. Read More...
View articleBoth sides of the "Apps Versus Mobile Web" debate present compelling points, but which is the best choice for marketers? Read More...
View articleSoon, brands will be able to run ads on Tinder – will users respond favorably? Read More...
View articleFacebook confirmed the launch of its mobile ad platform, Audience Network. The social network also introduced Anonymous Login. Read More...
View articleXaxis says its automated technology can sync advertisers' TV ads with mobile devices within seconds, bringing back "lost" viewers. Read More...
View articleMany mobile marketers still rely on crude segmentation methodologies when we should be targeting and segmenting with the benefit of today's audience s...
View articleForrester Research's recent report reveals that marketers must use a mobile-unique approach for integrated and individualized mobile ads. Read More...
View articleMoves promises not to share data with the social network. Read More...
View article