Lenovo Sets up Digital and Social Hub in Singapore
Asia

Lenovo Sets up Digital and Social Hub in Singapore

15y Adaline Lau

Lenovo Sets up Digital and Social Hub in Singapore

Plan is to hire 20 interactive pros by year's end. Read More...

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Do Foursquare Flirtations Mean Fourth Term Run for Bloomberg?
Social

Do Foursquare Flirtations Mean Fourth Term Run for Bloomberg?

15y Christopher Heine

Do Foursquare Flirtations Mean Fourth Term Run for...

"Mayor Mike" is suddenly all about checking in. Read More...

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The Online Community Needs More Progressive Videos
Asia

The Online Community Needs More Progressive Videos

15y Darren Yan

The Online Community Needs More Progressive Videos

A video ad channel is economically more compelling than TV, and here's why. Read More...

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Buddy Media Hopes Spinback Buy Boosts Social ROI Tracking
Social

Buddy Media Hopes Spinback Buy Boosts Social ROI Tracking

15y Christopher Heine

Buddy Media Hopes Spinback Buy Boosts Social ROI T...

Retailers "like" seeing revenue actually tied to Facebook. Read More...

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Tips for Successful Integration of Search and Social Media Campaigns
Asia

Tips for Successful Integration of Search and Social Media Campaigns

15y Antony Yiu

Tips for Successful Integration of Search and Soci...

Do not shortchange your social media campaign by ignoring paid media. Consider this three tips to make your content searchable. Read More...

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Dell's Purchase Data Shows Power of Social Newsfeeds
Social

Dell's Purchase Data Shows Power of Social Newsfeeds

15y Christopher Heine

Dell's Purchase Data Shows Power of Social Newsfee...

Consumers rarely go to brand pages on Facebook and Twitter while deciding what to buy. Read More...

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Facebook Asks FEC For Ad Disclaimer Guidance
Marketing

Facebook Asks FEC For Ad Disclaimer Guidance

15y Kate Kaye

Facebook Asks FEC For Ad Disclaimer Guidance

Request follows one from Google resulting in a confusing non-decision from the commission. Read More...

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7 Tools to Track Your Digital Footprint and Shadows
Data insights

7 Tools to Track Your Digital Footprint and Shadows

15y Erik Qualman

7 Tools to Track Your Digital Footprint and Shadow...

These free tools will help you understand and enhance what image you are projecting online. Read More...

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Clorox Tests Facebook's Video-Ads-for-Credits Platform
Social

Clorox Tests Facebook's Video-Ads-for-Credits Platform

15y Christopher Heine

Clorox Tests Facebook's Video-Ads-for-Credits Plat...

Gamers can earn credits by watching "Green Works" spots. Read More...

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KLM's In-Flight Dance Party to Miami: A Social Media Tale
Social

KLM's In-Flight Dance Party to Miami: A Social Media Tale

15y Christopher Heine

KLM's In-Flight Dance Party to Miami: A Social Med...

Dutch airline dishes on one of 2011's best social media marketing stories. Read More...

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Teens Roll Their Eyes at Foursquare, Facebook Places
Media

Teens Roll Their Eyes at Foursquare, Facebook Places

15y Christopher Heine

Teens Roll Their Eyes at Foursquare, Facebook Plac...

U.K. study finds 58 percent of 11- to 18-year-olds see no value in location-based services. Read More...

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Tourism Queensland Travels Far With LinkedIn Ads
Data insights

Tourism Queensland Travels Far With LinkedIn Ads

15y Christopher Heine

Tourism Queensland Travels Far With LinkedIn Ads

Award-winning team focuses on networking site to target company execs. Read More...

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Is Facebook Marketing Behind Macy's Online Sales Jump?
Data insights

Is Facebook Marketing Behind Macy's Online Sales Jump?

15y Christopher Heine

Is Facebook Marketing Behind Macy's Online Sales J...

Retailer's 50 percent increase in e-commerce revenue follows heavy rotation of social and online marketing. Read More...

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Six Stages of Social Media Maturity
Asia

Six Stages of Social Media Maturity

15y Gaurav Mishra

Six Stages of Social Media Maturity

From tools and tactics to platforms and processes - a framework to social media strategy. Read More...

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Efficient Frontier Buys Social Agency Context Optional
Social

Efficient Frontier Buys Social Agency Context Optional

15y Douglas Quenqua

Efficient Frontier Buys Social Agency Context Opti...

San Francisco-based Context Optional is a Facebook preferred developer. Read More...

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MLB Looks Beyond Baseball to Reel in New Audiences Online
Marketing

MLB Looks Beyond Baseball to Reel in New Audiences Online

15y Kate Kaye

MLB Looks Beyond Baseball to Reel in New Audiences...

[Video] One of around 75 web videos produced for MLB's Fan Cave project focused on Justin Bieber. Read More...

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The Dark Side of Social Media
Social

The Dark Side of Social Media

15y Susan Kuchinskas

The Dark Side of Social Media

For angry influencers, social bombing proves easier than search bombing. Read More...

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Your Social Media Road Map: 3 Steps to Success
Social

Your Social Media Road Map: 3 Steps to Success

15y Dave Evans

Your Social Media Road Map: 3 Steps to Success

How to develop a social technology plan that serves customers and your business. Read More...

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Topline Findings: The Interplay of Search and Social
Asia

Topline Findings: The Interplay of Search and Social

15y Andy Radovic

Topline Findings: The Interplay of Search and Soci...

Is running a search program the best way to attract your audience or creating a fan page more effective? A recent study suggests you need both. Read M...

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Heineken App Mixes Gaming, Social Media With Live Sports
Marketing

Heineken App Mixes Gaming, Social Media With Live Sports

15y Joan Voight

Heineken App Mixes Gaming, Social Media With Live ...

StarPlayer app rewards people who accurately predict game developments just before they happen. Read More...

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Jack Daniel's Is First Spirits Brand to Buy Twitter Ads
Social

Jack Daniel's Is First Spirits Brand to Buy Twitter Ads

15y Jack Marshall

Jack Daniel's Is First Spirits Brand to Buy Twitte...

Uses social platform to launch Tennessee Honey whiskey product. Read More...

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Reebok's Mobile Program Goes Geo-Social
Media

Reebok's Mobile Program Goes Geo-Social

15y Christopher Heine

Reebok's Mobile Program Goes Geo-Social

Brand's first location-based foray offers Scvngr users $10 off shoe purchases. Read More...

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Frito-Lay Thanks 1.5M New Facebook 'Likes' With Bag of Chips
CPG

Frito-Lay Thanks 1.5M New Facebook 'Likes' With Bag of Chips

15y Christopher Heine

Frito-Lay Thanks 1.5M New Facebook 'Likes' With Ba...

PepsiCo keeps the pedal down on social media marketing. Read More...

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EA's New Media Sales Head to Focus on Cross-Platform
Media

EA's New Media Sales Head to Focus on Cross-Platform

15y Jack Marshall

EA's New Media Sales Head to Focus on Cross-Platfo...

Video game publisher hopes to integrate brands in its gaming properties. Read More...

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The Tweet That Was Retweeted 8,000 Times and Other Stories
Asia

The Tweet That Was Retweeted 8,000 Times and Other Stories

15y Vijay Sankaran

The Tweet That Was Retweeted 8,000 Times and Other...

How Google gets it and Bing got it so wrong using Twitter in response to Japan's disaster. Read More...

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Twitter Seeks 3 Month Commitments in New Ad Program
Media

Twitter Seeks 3 Month Commitments in New Ad Program

15y Kate Kaye

Twitter Seeks 3 Month Commitments in New Ad Progra...

Unlike the pricey Promoted Trends offering, the partner program requires ad clients to spend a minimum of just $15,000 over three months. Read More...

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Halogen Promises 'Social at Scale' With YouCast Merger
Social

Halogen Promises 'Social at Scale' With YouCast Merger

15y Douglas Quenqua

Halogen Promises 'Social at Scale' With YouCast Me...

The ad network is merging with YouCast, a social media and ad technology firm. Read More...

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