Using behavioral targeting to find new customers and reach existing ones. Read More...
View articleWith increasing demand and adoption of behavioral targeting, a more modern, relevant way of defining and delivering value has emerged in media Read Mo...
View articleChances are, you aren't doing behavioral targeting in isolation. You'll need to appropriately attribute credit for that program. Read More...
View articleMicrosoft's group product planner gives the lowdown on the new Microsoft Digital Advertising Solutions. Read More...
View articleDoes targeting kids place a duty on advertisers that alters the way advertising is targeted or delivered? Read More...
View articleRather than focus on behavioral targeting, perhaps we should develop behavioral planning. Read More...
View articleEight key messages every new behavioral marketing candidate needs to hear. Read More...
View articleThere's a lot more to search and behavioral targeting than you might think. Read More...
View articleIf this is your first time planning a behavioral A step-by-step guide for getting a successful campaign off the ground. Read More...
View articleROI is a mindset, not a measurement. Read More
View articleBehavioral targeting and e-mail: a match made in heaven -- so long as users sign the prenup. Read More...
View articleWhen do you sever ties with your behavioral-targeted plan? Read More...
View articleDr. Spock can teach more about behavioral marketing than you might thing. Read More...
View articleTap into social networks to reach consumers online. Read More...
View articleFrom a consumer perspective, behavioral targeting should feel like finding a five-dollar bill on the street. Read More...
View articleA one on one with Seevast's COO about the company's sponsored-link ad program. Read More...
View article'Tis the season to be speculating on the all-important Q4 strategy. Marketers who spend differently (not just more) may win the game. What to do now t...
View articleAs consumer behaviors change, marketers must redefine planning rules to ensure the calculated likelihood of reaching the audience is sustained. Read M...
View articleThree common objectives for e-tailers and how behavioral targeting programs can support them. Read More...
View articleStill think of Yahoo's behavioral targeting solutions in terms of Fusion and Impulse? Time you set up a meeting with your Yahoo rep. Read More...
View articlePros and cons of behavioral targeting on networks,portals, and individual sites. Last of a two-part series. Read More...
View articleIs behavior a tradable commodity? If so, how should it be sold and purchased? Read More...
View articlePros and cons of behavioral targeting on networks, portals, and individual sites. First of a two-part series. Read More...
View articleThe two different types of behavioral targeting: which to use, based on campaign objectives. Read More...
View articleThe audience is only one part of a much larger equation. Read More...
View articlePlanners must holistically understand what behaviors are from both the scientific and the technological perspective to develop sophisticated client st...
View articleRisks -- and rewards -- of behavioral targeting. Read More...
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