ING Runs to iCrossing for NYC Marathon Social Community
Agency Spotlight

ING Runs to iCrossing for NYC Marathon Social Community

14y Daniel Mickens

ING Runs to iCrossing for NYC Marathon Social Comm...

Also news from PubMatic, Shiny Ads and Promodity. Read More...

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WPP Gobbles Fortune Cookie for Eastern Europe Expansion
Agency Spotlight

WPP Gobbles Fortune Cookie for Eastern Europe Expansion

14y Kate Kaye

WPP Gobbles Fortune Cookie for Eastern Europe Expa...

London-based shop with Poland presence will be part of Possible Worldwide. Read More...

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Ralph Lauren Embeds Brand in NY Times Olympics iPad App
Ecommerce

Ralph Lauren Embeds Brand in NY Times Olympics iPad App

14y Matt Kapko

Ralph Lauren Embeds Brand in NY Times Olympics iPa...

Exclusive sponsorship lets users shop for official U.S. Olympic Team clothing. Read More...

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The Art of the Infographic
Marketing

The Art of the Infographic

14y Liana Evans

The Art of the Infographic

Infographics have fast become one of the most popular ways of conveying facts and figures into fun and entertaining ways to relate your data to the pe...

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Now You're Talking
Marketing

Now You're Talking

14y McNeal Maddox

Now You're Talking

Extending brand voice and messaging with emerging communications technology. Read More...

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What Brought on the Demise of 'The WELL'?
Marketing

What Brought on the Demise of 'The WELL'?

14y Sean Carton

What Brought on the Demise of 'The WELL'?

Six lessons on how and why giants can fade from view when we're not paying attention. Read More...

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Accurately Evaluate the Performance of Your Marketing Efforts
Data insights

Accurately Evaluate the Performance of Your Marketing Efforts

14y Amy Manus

Accurately Evaluate the Performance of Your Market...

Start with your business objective, invest in research, know what success looks like, and look at the big picture. Read More...

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Nike Hopes to #RiseAbove Twitter Clutter During US Basketball Game 2
Marketing

Nike Hopes to #RiseAbove Twitter Clutter During US Basketball Game 2

14y Daniel Mickens

Nike Hopes to #RiseAbove Twitter Clutter During US...

Hashtag generated 400 tweets since Game 1. Read More...

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Google's Wildfire Buy Could Enhance Social Data Capabilities
Agency Spotlight

Google's Wildfire Buy Could Enhance Social Data Capabilities

14y Kate Kaye

Google's Wildfire Buy Could Enhance Social Data Ca...

Google purchased Facebook-centric social campaign management firm Wildfire. Read More...

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E-Commerce Firm Accuses Facebook of Click Fraud
Ecommerce

E-Commerce Firm Accuses Facebook of Click Fraud

14y Search Engine Watch

E-Commerce Firm Accuses Facebook of Click Fraud

E-commerce store hosting firm alleges 80% Facebook ad clicks from bots. Read More...

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Will Latinos Keep the American Dream Alive?
Marketing

Will Latinos Keep the American Dream Alive?

14y Gustavo Razzetti

Will Latinos Keep the American Dream Alive?

The increase of Latino youth is fueling America's economic growth. Read More...

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The Age Of Transmedia: How Brands Can Tell Better Stories
Asia

The Age Of Transmedia: How Brands Can Tell Better Stories

14y Vincent Teo

The Age Of Transmedia: How Brands Can Tell Better ...

Our industry is full of buzzwords and transmedia is one that has become harder to ignore. Read More...

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Facebook Casebook: A Free Facebook Case Study Resource
Marketing

Facebook Casebook: A Free Facebook Case Study Resource

14y ClickZ News Staff

Facebook Casebook: A Free Facebook Case Study Reso...

ClickZ's Facebook Casebook is a free collection of Facebook campaign case studies from large and small brands like Nutella, Taco Bell, Orabrush, and m...

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A Best Practice in Digital Program Management: Quarterly Program Reviews
Marketing

A Best Practice in Digital Program Management: Quarterly Program Reviews

14y Julie Batten

A Best Practice in Digital Program Management: Qua...

Quarterly performance reviews give clients the business-relevant information they want and a level of frequency that enables timely optimization, with...

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Monetizing Video Content
Asia

Monetizing Video Content

14y Chris Wieners

Monetizing Video Content

Six tips to drive direct sales and ROI for your video campaigns. Read More...

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Digitas Hires for New York and Atlanta
Agency Spotlight

Digitas Hires for New York and Atlanta

14y Daniel Mickens

Digitas Hires for New York and Atlanta

Elisa Steele moves to Skype, SapientNitro hires. Read More...

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Progressive's Flo Plays in The Sims Social and Instagram
Financial Services

Progressive's Flo Plays in The Sims Social and Instagram

14y Matt Kapko

Progressive's Flo Plays in The Sims Social and Ins...

Insurance spokescharacter goes on a virtual quest to win a lawn ornament. Read More...

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Using Data to Drive Interactive Experiences
Marketing

Using Data to Drive Interactive Experiences

14y Gary Stein

Using Data to Drive Interactive Experiences

The next generation of interactive experiences will come from the ability to dynamically access and blend two or more of these data types together. Re...

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Reinvention and Controversy Surround Olympic Content Marketing Efforts
Marketing

Reinvention and Controversy Surround Olympic Content Marketing Efforts

14y Juan Martinez

Reinvention and Controversy Surround Olympic Conte...

This year, several major brands stirred up a little controversy by attempting to use the positivity and energy surrounding the events to reinvent thei...

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6 Ways to Perfect Your Content Strategy
Asia

6 Ways to Perfect Your Content Strategy

14y RP Singh

6 Ways to Perfect Your Content Strategy

With increasing social presence, it's become even more critical for brands to have a content strategy in place. Consider these factors. Read More...

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Obama for America 2012 Ad Gallery
Marketing

Obama for America 2012 Ad Gallery

14y ClickZ News Staff

Obama for America 2012 Ad Gallery

A collection of online display ads from the Obama 2012 reelection campaign. Read More...

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Mitt Romney 2012 Ad Gallery
Marketing

Mitt Romney 2012 Ad Gallery

14y ClickZ News Staff

Mitt Romney 2012 Ad Gallery

A collection of online display ads from the Romney 2012 election campaign. Read More...

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Google Closer to EU Antitrust Settlement
Marketing

Google Closer to EU Antitrust Settlement

14y Search Engine Watch

Google Closer to EU Antitrust Settlement

Google nears settlement with European Commission over its search and advertising antitrust probe. Read More...

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The Perfect Storm
Marketing

The Perfect Storm

14y Robin Neifield

The Perfect Storm

What does the torrent of digital political spending mean for non-political advertisers this year? Read More...

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2012 Holiday Marketing Tips for Retailers
Data insights

2012 Holiday Marketing Tips for Retailers

14y Aubrey Beck

2012 Holiday Marketing Tips for Retailers

What can online retailers do to prepare their business and website for the holidays so that they have the same advantage as traditional stores? Read M...

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Digital Happenings in Japan: Updates From Rakuten, GREE, and Dentsu
Asia

Digital Happenings in Japan: Updates From Rakuten, GREE, and Dentsu

14y Andy Radovic

Digital Happenings in Japan: Updates From Rakuten,...

A roundup of the top digital happenings in Japan. Read More...

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Americans Say No to Popular Political Facebook Ad Targeting
Data insights

Americans Say No to Popular Political Facebook Ad Targeting

14y Kate Kaye

Americans Say No to Popular Political Facebook Ad ...

Data-driven targeting that's commonplace for political campaigns is rejected by voting-aged Americans, says an Annenberg study. Read More...

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