With an uncertain economic climate looming, consider these marketing approaches to maximize your returns. Read More...
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View articleWhat does a retail marketer need to do to ring the registers this holiday season? Part one in a six-part holiday series. Read More...
View articleAgency hires in the Philippines; Chinese mobile ad network I-Media poaches Baidu exec, including Jap firm Bilcom expanding into SEA markets. Read More...
View articleSocial giant agrees to biennial privacy audits and explicit user consent for data sharing. Read More...
View articlePeople in six swing states were more likely to visit Romney's site in July; Obama had strength in five. Read More...
View articleRather than thinking of advertising as presenting a message, we need to think about it as a method of building bonds between people and brands. Read M...
View articleThe FTC said that the company would be paying a record fine in the Safari cookies case. Read More...
View articleQ2 2012 looked a lot better than Q1 for SMBs using Facebook as a direct selling tool, as total average F-commerce revenue grew 38 percent. Read More...
View articleEnforcing IOC social media guidelines for Olympic athletes is like handing out speeding tickets at the Indy 500. Read More...
View articleMeasuring social as part of a formalized process will provide insight into your results and help you make data-driven decisions. Read More...
View articleIs the person in the next cubicle your competition or your colleague? Read More...
View articleCrossroads Generation, a group created to capture the 2012 youth vote for Republicans, aimed mobile ads on Obama campaign turf in Grant Park, Chicago ...
View articleVivaKi aims to be able to factor in viewability when planning and buying inventory to better gauge the potential value of impressions. The agency expe...
View articleChief Privacy Officer Brendon Lynch reaffirmed the company's plans to automatically enable Do Not Track in the upcoming version of Internet Explorer. ...
View articleFinding success in social media is not just a factor of producing great Facebook pages or engaging viral videos, but leveraging the data to drive ongo...
View articleEvery organization can and should open their eyes to the trends in their audience and their business. Read More...
View articleThe campaign has transformed 73 national country flags into QR codes and placed them on 94 digital bus shelters throughout London. Read More...
View articleSmartphone searches outscore desktop data requests, said Google, which said 46% of Olympic searches in the UK were made on smartphones and tablets. Re...
View articleMarketing on-the-fly is the key to delivering relevance in digital marketing. Read More...
View articleThe "Marketing to Latinos column" comes of age; today we announce the book. Read More...
View articleFoursquare hires Yahoo veteran Rob Wilk as vice president of sales. Read More...
View articleAn Obama tax calculator calls those earning $500,000 an "average" family. The ads carry on a share-centric online ad strategy from Obama. Read More...
View articleClub for Growth, FreedomWorks, and others spent $700,000 on digital ads supporting Senate hopeful Ted Cruz. Read More...
View articleGoogle just launched truer congressional district targeting, which could help it keep an edge over Facebook and other ad networks in 2012 for U.S. Hou...
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