Romney Camp Runs #BelieveInAmerica Promo Trend on Twitter
Marketing

Romney Camp Runs #BelieveInAmerica Promo Trend on Twitter

14y Kate Kaye

Romney Camp Runs #BelieveInAmerica Promo Trend on ...

The #BelieveInAmerica theme correlates with the Republican Party's "We believe in America" label for the final day of the Republican National Conventi...

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Learn What Your Customers Want: To Connect With You!
Marketing

Learn What Your Customers Want: To Connect With You!

14y Liana Evans

Learn What Your Customers Want: To Connect With Yo...

It's important to not just create media and content, but to make sure that it's optimized for what your potential customers could be searching for. Re...

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IAB Hobnobs at the Republican Convention
Marketing

IAB Hobnobs at the Republican Convention

14y Kate Kaye

IAB Hobnobs at the Republican Convention

Don't expect IAB Public Policy Director Sarah Hudgins to advocate for the online ad industry's self-regulatory approach to privacy while meeting with ...

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First Impressions Count When Job Hunting
Marketing

First Impressions Count When Job Hunting

14y Jake Langwith

First Impressions Count When Job Hunting

Learn how to impress recruiters and get them to put your application in front of their clients. Read More...

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RNC Video: Romney's Digital Director Talks Real-Time Twitter Coordination
Marketing

RNC Video: Romney's Digital Director Talks Real-Time Twitter Coordination

14y Kate Kaye

RNC Video: Romney's Digital Director Talks Real-Ti...

Zac Moffatt, digital director for the Romney 2012 campaign, spoke with ClickZ on Wednesday on the waterfront outside the Romney digital team's HQ at t...

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Jonathan Adams to Lead iCrossing NA Media Practice
Agency Spotlight

Jonathan Adams to Lead iCrossing NA Media Practice

14y Susan Kuchinskas

Jonathan Adams to Lead iCrossing NA Media Practice

As iCrossing becomes a full-service digital agency, it's beefing up its media team. Read More...

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Romney Plans Pricey Twitter Ad Buy for Thursday
Marketing

Romney Plans Pricey Twitter Ad Buy for Thursday

14y Kate Kaye

Romney Plans Pricey Twitter Ad Buy for Thursday

The Romney camp will be the first Presidential campaign ever to run a Promoted Trend on Thursday, when Mitt Romney will give his anticipated speech at...

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RNC Video: ClickZ Chats with Chesapeake Energy About Twitter Ads
Marketing

RNC Video: ClickZ Chats with Chesapeake Energy About Twitter Ads

14y Kate Kaye

RNC Video: ClickZ Chats with Chesapeake Energy Abo...

The firm and its CNG Now initiative are at the RNC promoting the benefits of using natural gas, and they're targeting convention-goers on Twitter. Rea...

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RNC Speeches Reinforce #WeBuiltIt Twitter Theme
Marketing

RNC Speeches Reinforce #WeBuiltIt Twitter Theme

14y Kate Kaye

RNC Speeches Reinforce #WeBuiltIt Twitter Theme

The promise of the Republican National Convention's Twitter-ready daily slogans was evident last night here in Tampa. Read More...

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What Are Your Users Trying to Tell You?
Marketing

What Are Your Users Trying to Tell You?

14y Sarah Negugogor

What Are Your Users Trying to Tell You?

Companies need to realize that consumers are manipulating and repurposing websites to better suit their own needs. Read More...

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Back to School Brings Open Consumer Mindsets to Marketers
CPG

Back to School Brings Open Consumer Mindsets to Marketers

14y Matt Kapko

Back to School Brings Open Consumer Mindsets to Ma...

More consumers are looking to their smartphones and computers for deals, price comparisons, and new products. Read More...

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Natural Gas Group Targets RNC-Goers on Twitter
Marketing

Natural Gas Group Targets RNC-Goers on Twitter

14y Kate Kaye

Natural Gas Group Targets RNC-Goers on Twitter

The Chesapeake Energy Corporation is spending all of its media budget on digital here at the Republican National Convention. Read More...

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Obama Targets Romney in Web Ads on RNC Turf
Marketing

Obama Targets Romney in Web Ads on RNC Turf

14y Kate Kaye

Obama Targets Romney in Web Ads on RNC Turf

The ad buy is reminiscent of many the Obama camp ran during the early GOP presidential primary races when splashy Obama ads ran on news sites in state...

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Drew Berkowitz to Lead Drive for Custom Branded Campaigns at CraveOnline
Agency Spotlight

Drew Berkowitz to Lead Drive for Custom Branded Campaigns at CraveOnline

14y Susan Kuchinskas

Drew Berkowitz to Lead Drive for Custom Branded Ca...

The new SVP of sales has been mandated to create innovative campaign programs for men 18 to 34. Read More...

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Why IE's Do Not Track Default Setting Is Bad News for Advertisers
Marketing

Why IE's Do Not Track Default Setting Is Bad News for Advertisers

14y Jeff Lerner

Why IE's Do Not Track Default Setting Is Bad News ...

How changes in private browsing settings may affect remarketing campaigns. Read More...

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ClickZ at The RNC: Day One Photo Gallery
Marketing

ClickZ at The RNC: Day One Photo Gallery

14y Kate Kaye

ClickZ at The RNC: Day One Photo Gallery

The Republican National Convention was called off for the day, but there was still some action worth capturing, like a visit by Geraldo Rivera to Twit...

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Twitter and Facebook Get Cozy at Republican Convention
Marketing

Twitter and Facebook Get Cozy at Republican Convention

14y Kate Kaye

Twitter and Facebook Get Cozy at Republican Conven...

The two firms are sharing a space upstairs at the Tampa Convention Center, while Google has a much more prominent room all to itself. Read More...

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Digital Catalogs Take on Social Role for IKEA, Gap
Marketing

Digital Catalogs Take on Social Role for IKEA, Gap

14y Joan Voight

Digital Catalogs Take on Social Role for IKEA, Gap

Digital catalogs are evolving into branded content hubs for retailers. Read More...

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Google Works With GOP Video Maven to Tell Story of Paul Ryan's Young Guns
Marketing

Google Works With GOP Video Maven to Tell Story of Paul Ryan's Young Guns

14y Kate Kaye

Google Works With GOP Video Maven to Tell Story of...

Film created for Google and the Young Guns Network will feature search, YouTube, Google+ and other Google products. Read More...

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GroupM Digital Hire Aims for Best Pricing With Group Wide Scale
Agency Spotlight

GroupM Digital Hire Aims for Best Pricing With Group Wide Scale

14y Melanie White

GroupM Digital Hire Aims for Best Pricing With Gro...

GroupM hires 24/7 Media veteran Ari Bluman as chief digital investment officer for North America. Read More...

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BrightTag Acquires SiteTagger
Agency Spotlight

BrightTag Acquires SiteTagger

14y Daniel Mickens

BrightTag Acquires SiteTagger

Also: Tribal DDB New York hires creative director, and other industry news from the week. Read More...

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GOP Convention Themed With Twitter-Ready Slogans
Marketing

GOP Convention Themed With Twitter-Ready Slogans

14y Kate Kaye

GOP Convention Themed With Twitter-Ready Slogans

The four Republican National Convention themes including "We Built It" are ripe for Twitter dissemination. Read More...

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Facebook's Search Ads: Why Do You Hate Us?
Marketing

Facebook's Search Ads: Why Do You Hate Us?

14y Gary Stein

Facebook's Search Ads: Why Do You Hate Us?

Has Facebook simply created the next generation of the walled garden, with a promise that everything you need is inside Facebook? Read More...

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Tea Party Group Cries GOP Foul in Web Ads
Marketing

Tea Party Group Cries GOP Foul in Web Ads

14y Kate Kaye

Tea Party Group Cries GOP Foul in Web Ads

Sarah Palin, Herman Cain, and other tea partiers should be allowed to speak at the Republican Convention next week, proclaims ad. Read More...

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In-Image Ads Help Pattinson Flick Get Pre-Launch Buzz
Marketing

In-Image Ads Help Pattinson Flick Get Pre-Launch Buzz

14y Mary Lisbeth D'Amico

In-Image Ads Help Pattinson Flick Get Pre-Launch B...

Media firm pre-launches online ad campaign to promote the new Robert Pattinson film 'Cosmopolis.' Read More...

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Google Hires for Privacy Red Team
Data insights

Google Hires for Privacy Red Team

14y Alastair Stevenson

Google Hires for Privacy Red Team

Data privacy engineers will be codenamed "red team," to ensure products are designed to resolve potential privacy risks. Read More...

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YouTube Launches TrueView Video Ads for Android
Data insights

YouTube Launches TrueView Video Ads for Android

14y Daniel Mickens

YouTube Launches TrueView Video Ads for Android

The cost-per-view ad format will launch on Android devices this week, and roll out to all mobile platforms in coming weeks. Read More...

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