Google is now enabling a common display targeting method for search ads. Read More...
View articleThe partnership will enable Exponential's brands to target their digital ads to audiences based on their offline spending behavior. Read More...
View articleIf you aren't engaging your audience, not much is going to happen with all of those people clicking the like button. Read More...
View articleAn IAB Canada study shows 65 percent of ad agency execs in the country believe that research around the GRP is the most encouraging propeller of video...
View articleRPA's new VP and director of creative social media, J Barbush, seeks passionate everyday brand fans. Read More...
View articleKnowing where to focus time and energy can create efficiencies and streamline process for any organization. Read More...
View articleAmong other things, the L2 report on sportswear brands compared Google search volume to Facebook fans, finding Converse "overachieved" by this metric....
View articleExecutive roundup includes more hires from Operative, Mobile Posse, MoPub and Videology. Read More...
View articleOnly a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad ...
View articleWhy shouldn't Google have a slice of the commercial pie? ClickZ and Search Engine Watch publisher Mike Grehan offers insights and observations on the ...
View articleCan advertisers find a way to combat banner blindness with better ads or more eye-catching page placements for their CPM campaigns? Read More...
View articleA Nielsen study shows African-Americans are 30 percent more likely to visit Twitter using mobile devices than the average consumer. Read More...
View articleRick Chavez, GM of Microsoft's new online services division said agencies are critical partners for the new San Francisco initiative. Read More...
View articleBrands like Starbucks, Nike, NFL, Ford and political figures including Mitt Romney, Ann Romney, Michelle Obama, and Joe Biden are early adopters of Tw...
View articleHow can we be in the age of mobile, yet advertisers have yet to truly embrace this medium? Read More...
View articleApple changes the world (on a fairly regular basis, actually) both by what it does and what it doesn't do. Read More...
View articleSapientNitro, an integrated agency, has joined with Chicago-based Iota to develop ways to gather and employ data to better understand how the virtual ...
View articleFirms like Somo Global are using a device recognition technology from AdTruth to track audiences across mobile devices while taking into consideration...
View articleAs an official Twitter partner, Mass Relevance has access to Twitter's data-laden firehose and is making custom platforms designed for clients includi...
View articleFollowing Google's ad exchange move into China, OpenX also has plans to enter the country, the second largest ad market worldwide. Read More...
View articleGood content is hard to manage and continually refresh yet it is absolutely critical to your marketing success. Read More...
View articleA substantial portion of Reckitt Benckiser's digital marketing budget will go into mobile in 2013. Read More...
View articleThe SOMA neighborhood space will be the first "Solution Studio" in a series of new workspaces Microsoft plans to open around the world. Read More...
View articleSiteScout, a young firm based in Toronto, believes small affiliate marketers and small and mid-size agencies can benefit from the data market, too. Re...
View articleGeneration Opportunity wants to build grassroots interest in the political process among young people, but the group is only now planning to launch on...
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