There are two key themes that most relationships can benefit from. So, whether it’s a client and vendor partnership, or internal team members working ...
View articleClickZ's 2012 election digital ad spending update shows Romney's joint committee with the GOP is bridging the large digital ad spending gap between Ro...
View articleGoogle's Chrome is the latest browser to allow users to block monitoring. Read More...
View articleA roundup of news from Tribal DDB, MEC, AppNexus and Gannett. Read More...
View articleCheck out more tips and trends from Day 2 of SES Hong Kong. Read More...
View articleTying marketing activity to revenue can seem daunting – especially for B2B companies. Learn how to use closed-loop insights to deeply optimize progra...
View articleWith the rise of digital, there are so many new technologies, tactics, and techniques that it simply isn’t possible for any one agency to have all of ...
View articleMeasuring the impact of social media has to move beyond the idea that it’s going to drive clicks and move toward measuring influence, participation, e...
View articleDay 1 coverage of SES Hong Kong, includes key takeaways from speakers and image gallery. Read More...
View articleBrands that woke up to the gTLD party late can now partner with a company that owns a gTLD, acquire one, or wait for the next round of applications, w...
View articleJohn Donahoe said merchants cannot rely only on a brick and mortar store or website to compete. Read More...
View articleBorrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets. Read ...
View articleHow can holiday marketers make the most of this roller coaster retail year? Part two of a six-part series that focuses on the top consumer holiday spe...
View articleU.S. Travel Association has been running Twitter, Google search and YouTube video ads to push its pro-tourism message to government decision-makers, m...
View articleLoreal and Scripps, along with big banks and auto brands are working out how to use their generic top-level domains. Read More...
View articleThe nature of political discourse online tends to be passionate, if not extreme and even vitriolic. That's playing out in Promo Trend-inspired tweets ...
View articleAmericans for Prosperity recently bought ads from Pandora, Google and AOL, and purchased today's Twitter Promoted Trend. Read More...
View articleThe Republican National Committee appears to have removed anti-Romney tweets from its site that were featured there yesterday. Read More...
View articleMore exec additions for AudienceScience, SapientNitro and DDB Chicago. Read More...
View articleOn Facebook, you can target to email addresses, phone numbers, and app user IDs, while Twitter now lets marketers target based on tweets and accounts ...
View articleMore than 20,000 people signed up for a tongue-in-cheek app promoting Greek frozen yogurt within three weeks. Read More...
View articleLike the Romney camp last week, the RNC bought today's Promoted Trend on Twitter, as the Obama camp aims for Democratic Convention fundraising via hom...
View articleNow is the time for the two sides to stop looking at their differences and begin considering the benefits that their combined strength can bring to an...
View articleAfter weeks of traditional methods, Adam Pace reached his fundraising goal with Facebook ads. Read More...
View articleGoogle tried to convince cable and satellite operators to license their set-top box data so it could compete with Nielsen ratings service. Read More...
View articleHow Twitter, NBC, BBC, and others fared during the London Olympics. Read More...
View articleTwo digital ad firms that offer voter file-driven ad targeting - Intermarkets and CampaignGrid - are now part of the social giant's growing group of t...
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