Roundup includes news from AKQA, Millennial Media, Hello Design, and others. Read More...
View articleAcxiom CMO Tim Suther warns against marketers putting data in channel-specific silos. Read More...
View articleHow to capitalize on opportunities to generate content and communicate relevant messaging during the holiday season. Read More...
View articleBy pulling the trigger on your holiday campaigns now, there is a greater chance that your brand messages will impact those shoppers currently in-marke...
View articleUSA Today is an early adopter among big site publishers of the viewable impressions metric. Read More...
View articleAs the ad business embraces data, it's about time for data industry vet Acxiom to make the scene at Advertising Week. Read More...
View articleIn May, Unilever ran a video campaign for its ice cream which was seen on both Tudou and Youku websites - now owned by the same parent company. Read M...
View articleThe biggest benefit for advertisers in this revolution is for the newspaper industry to see itself as creating relationships that keep people informed...
View articleThe President's team is running large ads on swing state sites targeting younger voters, while the Romney camp aims for a post-debate spike in donatio...
View articleThe line between fact and fiction can get blurry - and can really cost you. Read More...
View articleHow Rihanna and steampunk are signaling a social media trend. Read More...
View articleWith the prevalence of mobile photo-sharing, here are three metrics brands could consider when executing such campaigns. Read More...
View articleThe pro-choice organization is blanketing The Denver Post's Politics home page today with display ads encouraging voters to "Ask Mitt where he stands ...
View articleFirm is using data gathered through white paper downloads and conferences to enhance marketing platform data and retarget ads to in-market execs. Read...
View articleThe importance of content audits in developing digital experiences. Read More...
View articleAnd how you must strategize around the information gap caused by the Google-Apple war. Read More...
View articleHow do you reconcile legitimate and necessary legal input with an active social program? Read More...
View articleThe ANA reiterated at Advertising Week its opposition to making "do-not-track" the default option in the next version of Internet Explorer, IE10. Read...
View articleA set of reports from the industry trade group shows it aims to ensure that legislators understand how important microtargeting - which could be curbe...
View articleCampaign results improve when marketers close the direct response loop with offline data. Read More...
View articleAt the end of the day, bloggers' stories impact consumers' lives. Read More...
View articleA study found that 99% of sales generated from online branding ad campaigns on Facebook were from people who saw an ad but did not click through. Read...
View articleThe number of Internet ad economy-related workers has doubled since 2007 to 5.1 million. Read More...
View articleA roundup of news from Move, Silverpop, LinkedIn, and more. Read More...
View articleWhat exactly should you be measuring to understand the success of your application and improve results and how can you align your app measurement to b...
View articleHow to make sure you're using all the data available to make meaningful connections with customers when they are in market to receive the message. Rea...
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