Data-Driven Leadership Is Your Organization's Future
Marketing

Data-Driven Leadership Is Your Organization's Future

14y Adam Singer

Data-Driven Leadership Is Your Organization's Futu...

Organizations skilled in data analysis optimize marketing and sales results like a well-oiled machine. Read More...

View article
Today's Big Question: Will Latinos Be the Big Story Tomorrow?
Marketing

Today's Big Question: Will Latinos Be the Big Story Tomorrow?

14y Giovanni Rodriguez

Today's Big Question: Will Latinos Be the Big Sto...

Latinos loom large this Election Day, and the stakes are huge. Here's what folks in the media are saying. Read More...

View article
Santa's Newest Little Helpers: Mobile Phones and Tablets
Ecommerce

Santa's Newest Little Helpers: Mobile Phones and Tablets

14y Denise Zaraya

Santa's Newest Little Helpers: Mobile Phones and T...

Optimizing your retail websites for both smartphone and tablet access is a crucial step in creating a positive connection with information- and produc...

View article
How to Assess Negative Online Conversations
Asia

How to Assess Negative Online Conversations

14y Charlie Pownall

How to Assess Negative Online Conversations

Consider these criteria that can be helpful in evaluating negative conversations. Read More...

View article
Kenshoo Secures $12 Million in Late Stage Financing
Marketing

Kenshoo Secures $12 Million in Late Stage Financing

14y Melanie White

Kenshoo Secures $12 Million in Late Stage Financin...

Digital marketing software company Kenshoo has raised $12 million in a late stage financing round led by Tenaya Capital. All existing Kenshoo investor...

View article
Obama vs. Romney: Who’s Winning the YouTube Vote?
Audience

Obama vs. Romney: Who’s Winning the YouTube Vote?

14y Greg Jarboe

Obama vs. Romney: Who’s Winning the YouTube Vote?

President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, ...

View article
U.S. Mobile Local Ad Revenue Will Reach $5.8 Billion by 2016
Audience

U.S. Mobile Local Ad Revenue Will Reach $5.8 Billion by 2016

14y James Dohnert

U.S. Mobile Local Ad Revenue Will Reach $5.8 Billi...

Mobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. Read More...

View article
Microsoft Lines Up 30 Brands for Windows 8 Ads in Apps Campaigns
Marketing

Microsoft Lines Up 30 Brands for Windows 8 Ads in Apps Campaigns

14y Matt Kapko

Microsoft Lines Up 30 Brands for Windows 8 Ads in ...

Microsoft announced that a group of 30 brands have already signed deals to launch new Windows 8 Ads in Apps campaigns. Read More...

View article
Count Your Marketing Automation Blessings
Automation

Count Your Marketing Automation Blessings

14y Stacie Levy

Count Your Marketing Automation Blessings

The adoption of marketing automation has introduced new challenges, but has also led to increased technology innovation that we should all be thankful...

View article
AKQA to Digitally Lead Budweiser, Bud Light, and Stella Artois Brands
Agency Spotlight

AKQA to Digitally Lead Budweiser, Bud Light, and Stella Artois Brands

14y James Dohnert

AKQA to Digitally Lead Budweiser, Bud Light, and S...

Anheuser-Busch has put AKQA in charge of digital advertising for the Budweiser, Bud Light, and Stella Artois brands. Read More...

View article
Thread.com: An Actual Business Model for 'Curation'?
Marketing

Thread.com: An Actual Business Model for 'Curation'?

14y Gary Stein

Thread.com: An Actual Business Model for 'Curation...

Finding a way to serve the consumer and the brand in a way that takes advantage of the ability to quickly gather a collection and present it in a way ...

View article
The Evolving Location Measurement Industry
Local

The Evolving Location Measurement Industry

14y Jason Burby

The Evolving Location Measurement Industry

Digging deeper into the data that marketers can collect and understand based on specific locations with David Shim, founder and CEO of location analyt...

View article
Tips and Advice on Localizing Your Business for Asian Markets
Asia

Tips and Advice on Localizing Your Business for Asian Markets

14y Christian Arno

Tips and Advice on Localizing Your Business for As...

With search engines putting an emphasis on local content, it's important to engage with your potential customers on their own territory. Read More...

View article
Travelocity Gains Exposure for Gnome Mascot With Promotion
Marketing

Travelocity Gains Exposure for Gnome Mascot With Promotion

14y Lisa Lacy

Travelocity Gains Exposure for Gnome Mascot With P...

Travelocity campaign gives consumers a chance to win a trip around the world. Read More...

View article
Life Goes On: Hurricane Sandy Can't Hold Silicon Alley Down
Marketing

Life Goes On: Hurricane Sandy Can't Hold Silicon Alley Down

14y Alan Cutter

Life Goes On: Hurricane Sandy Can't Hold Silicon A...

How will New York businesses get their groove back after the storm? Read More...

View article
Isocket Raises $8 Million to Revolutionize Direct Ad Sales
Marketing

Isocket Raises $8 Million to Revolutionize Direct Ad Sales

14y Melanie White

Isocket Raises $8 Million to Revolutionize Direct ...

Direct online ad sales company isocket has received $8 million in a Series A round of funding, led by Foundry Group. Read More...

View article
Facebook Stole Your Fans - and Wants a Ransom to Get Them Back
Data insights

Facebook Stole Your Fans - and Wants a Ransom to Get Them Back

14y Andrea Fishman

Facebook Stole Your Fans - and Wants a Ransom to G...

Facebook's new policy means that it could become more expensive to maintain a brand page and reach all of your fans than it is to market through other...

View article
Facebook Ads Are NOT Display Ads
Marketing

Facebook Ads Are NOT Display Ads

14y Robin Neifield

Facebook Ads Are NOT Display Ads

The nature of the social environment, the mindset of consumers while in social mode, as well as the different platform capabilities make social advert...

View article
Windows 8: A Whole New Way to Connect With the Largest Online Population?
Asia

Windows 8: A Whole New Way to Connect With the Largest Online Population?

14y Simon Small

Windows 8: A Whole New Way to Connect With the Lar...

Why you need to keep an eye on Windows 8 and consider it for your digital strategy. Read More...

View article
P&G's Pantene China Olympics Case Study
Asia

P&G's Pantene China Olympics Case Study

14y Adaline Lau

P&G's Pantene China Olympics Case Study

How its localization strategy has become a benchmark for P&G globally. Read More...

View article
Limitless Mobile Latinos: A Segmentation Approach
Marketing

Limitless Mobile Latinos: A Segmentation Approach

14y Gustavo Razzetti

Limitless Mobile Latinos: A Segmentation Approach

Marketers can't continue to approach the mobile Latino as a monolithic consumer anymore. Read More...

View article
Multi-Channel Marketing Drives Custom Big Data Deployments
Marketing

Multi-Channel Marketing Drives Custom Big Data Deployments

14y Brad Terrell

Multi-Channel Marketing Drives Custom Big Data Dep...

Recent research points to clear benefits in building custom big data solutions for multi-channel marketing. Read More...

View article
How Simplicity Can Help You Get Ahead
Marketing

How Simplicity Can Help You Get Ahead

14y Sarah Negugogor

How Simplicity Can Help You Get Ahead

There's money to be made in pursuing simplicity, and the opportunities are there for companies that have the guts to do it. Read More...

View article
Unilever Embraces Carrotmob for Online Cause Marketing
Marketing

Unilever Embraces Carrotmob for Online Cause Marketing

14y Joan Voight

Unilever Embraces Carrotmob for Online Cause Marke...

Carrotmob, a seven-person digital cause-marketing startup, has pulled off a coup most young agencies only dream of - working on retail marketing campa...

View article
Heat Map Study Shows Politics Influences Ad Focus
Marketing

Heat Map Study Shows Politics Influences Ad Focus

14y Susan Kuchinskas

Heat Map Study Shows Politics Influences Ad Focus

Cognitive Match released a study of political ads showing sharp differences in the way younger left- and right-leaning voters looked at the content. R...

View article
Why Are Marketers So Behind on Mobile?
Marketing

Why Are Marketers So Behind on Mobile?

14y Sean Carton

Why Are Marketers So Behind on Mobile?

Mobile is becoming the new normal - but having the technology is just the first step; developing strategies for effectively marketing and communicat...

View article
Big Data Will Transform Financial Industry, Warns TomorrowToday
Analytics

Big Data Will Transform Financial Industry, Warns TomorrowToday

14y Michael Shashoua

Big Data Will Transform Financial Industry, Warns ...

The rise of big data channeled through smartphones that make social media mobile and ubiquitous, is transforming the way financial institutions will d...

View article
1 … 99 100 101 102 103 … 398