Yahoo Cuts 2,000 Employees in Restructuring
Marketing

Yahoo Cuts 2,000 Employees in Restructuring

15y ClickZ News Staff

Yahoo Cuts 2,000 Employees in Restructuring

Firm plans a "smaller, nimbler" future. Read More

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Want Attention? Take a Risk
Marketing

Want Attention? Take a Risk

15y Gary Stein

Want Attention? Take a Risk

A five-step plan to build risk into your marketing programs. Read More...

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Facebook's Global Ambitions Lure Advertisers
Marketing

Facebook's Global Ambitions Lure Advertisers

15y Christopher Heine

Facebook's Global Ambitions Lure Advertisers

How the digital giant's worldwide march affects brands, agencies, and vendors. Read More...

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Zynga Poaches Ad Sales Vet From Competitor
Marketing

Zynga Poaches Ad Sales Vet From Competitor

15y Christopher Heine

Zynga Poaches Ad Sales Vet From Competitor

Departing RockYou, Julie Shumaker hired to grow sponsorship revenues. Read More...

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Univision Sells Hispanic Digital Audience for 2012 Election
Marketing

Univision Sells Hispanic Digital Audience for 2012 Election

15y Kate Kaye

Univision Sells Hispanic Digital Audience for 2012...

The Spanish-language media outlet aims to attract political advertisers to its targeted video ads in 2012. Read More...

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Tablets Transform Behaviors Both at Home and at Work
Marketing

Tablets Transform Behaviors Both at Home and at Work

15y Robin Neifield

Tablets Transform Behaviors Both at Home and at Wo...

The tablet shift into the work world is already here. Are you ready? Read More...

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Behavioral Segmentation: How to Make the Most of Your Data
Data insights

Behavioral Segmentation: How to Make the Most of Your Data

15y Aubrey Beck

Behavioral Segmentation: How to Make the Most of Y...

In order to deliver a tailored experience to different shoppers, retailers must be able to segment their visitors effectively. Read More...

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Wisconsin: No Santorum Web Ads as Romney PAC Spends Big
Marketing

Wisconsin: No Santorum Web Ads as Romney PAC Spends Big

15y Kate Kaye

Wisconsin: No Santorum Web Ads as Romney PAC Spend...

Pro-Romney Super PAC spent $100,000 on anti-Santorum web ads in Wisconsin. Read More...

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European DAA And Privacy Ad Icon Coming Soon
Data insights

European DAA And Privacy Ad Icon Coming Soon

15y Kate Kaye

European DAA And Privacy Ad Icon Coming Soon

Behavioral icon will move to Canada, too, and possibly Australia and South America. Read More...

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GroupM Next Launches to Help Brands Use Emerging Platforms
Marketing

GroupM Next Launches to Help Brands Use Emerging Platforms

15y Susan Kuchinskas

GroupM Next Launches to Help Brands Use Emerging P...

Agency division to help clients make sense of hip startup tech. Read More...

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Twitter Grows European Ad Sales Team
Marketing

Twitter Grows European Ad Sales Team

15y Christopher Heine

Twitter Grows European Ad Sales Team

Firm to hire staff in Dublin, Spain and The Netherlands to sell Promoted Products. Read More...

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TRUSTe Mobile Ad Tool Aims to Plug Privacy Holes
Data insights

TRUSTe Mobile Ad Tool Aims to Plug Privacy Holes

15y Susan Kuchinskas

TRUSTe Mobile Ad Tool Aims to Plug Privacy Holes

System lets them consumers set mobile tracking preferences. Read More...

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Latinos and Autism: When Bad News Is Good News (Maybe)
Marketing

Latinos and Autism: When Bad News Is Good News (Maybe)

15y Giovanni Rodriguez

Latinos and Autism: When Bad News Is Good News (Ma...

In the age of social, a tough trend can be leveraged for the public good. Read More...

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AdChoices Icon Under Scrutiny as DAA Seeks New Director
Data insights

AdChoices Icon Under Scrutiny as DAA Seeks New Director

15y Kate Kaye

AdChoices Icon Under Scrutiny as DAA Seeks New Dir...

Around half of users surveyed had never seen the ad icon when showed it in context in August 2011. Read More...

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IE Regrows Share at Firefox and Chrome's Expense
Data insights

IE Regrows Share at Firefox and Chrome's Expense

15y Rosalie Marshall

IE Regrows Share at Firefox and Chrome's Expense

IE makes a comeback as rivals falter. Read More...

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How to Combine Personas With Automation and Get Closer to Customers
Automation

How to Combine Personas With Automation and Get Closer to Customers

15y Stephanie Miller

How to Combine Personas With Automation and Get Cl...

Personas are a good way to get closer to the individual behind the bits and bytes. Read More...

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Senate Confirms FTC's Leibowitz for a Second Term
Data insights

Senate Confirms FTC's Leibowitz for a Second Term

15y Zachary Rodgers

Senate Confirms FTC's Leibowitz for a Second Term

Leibowitz has made online privacy, especially around ad tracking, one of his key issues. Read More...

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Video: A Talk With Newt Gingrich's Digital Consultant
Marketing

Video: A Talk With Newt Gingrich's Digital Consultant

15y ClickZ News Staff

Video: A Talk With Newt Gingrich's Digital Consult...

ClickZ Politics interviews Vincent Harris of Harris Media about the impact Gingrich's campaign cuts might have on his digital efforts. Read More...

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LBS Opportunities for Casino Marketers in Macau
Asia

LBS Opportunities for Casino Marketers in Macau

15y Chris Wieners

LBS Opportunities for Casino Marketers in Macau

Optimize your CRM campaign with these location-based tactics. Read More...

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Timeline Ups Engagement for All But Largest Sites
Data insights

Timeline Ups Engagement for All But Largest Sites

15y Susan Kuchinskas

Timeline Ups Engagement for All But Largest Sites

Wildfire studied 43 brands over 42 days, before and after Timeline launched. Read More...

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Big Data From Democratic Party Spawns Web Ad Targeting Firm
Marketing

Big Data From Democratic Party Spawns Web Ad Targeting Firm

15y Kate Kaye

Big Data From Democratic Party Spawns Web Ad Targe...

Democrats' largest database, Catalist and online ad firm Collective partner to produce DSPolitical. Read More...

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Political Consultants Open to Inevitable Digital Future
Marketing

Political Consultants Open to Inevitable Digital Future

15y Kate Kaye

Political Consultants Open to Inevitable Digital F...

At the AAPC Conference, traditional media consultants get a digital education. Read More...

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How to Integrate New Gadgets Launching in 2012
Asia

How to Integrate New Gadgets Launching in 2012

15y Lee Peilin

How to Integrate New Gadgets Launching in 2012

Consider these three tech innovations that will have great impact on Singaporean consumers. Read More...

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LivingSocial's 'Tipping' Point Challenges Seamless
Marketing

LivingSocial's 'Tipping' Point Challenges Seamless

15y Christopher Heine

LivingSocial's 'Tipping' Point Challenges Seamless

Daily deals marketer offers takeout and delivery specials. Read More...

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Yahoo Begins Honoring Browser Do-Not-Track Signals
Data insights

Yahoo Begins Honoring Browser Do-Not-Track Signals

15y Zachary Rodgers

Yahoo Begins Honoring Browser Do-Not-Track Signals

Becomes one of the first major ad sellers to support opt-out standard. Read More...

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Digital Strategy and How to Tell if Your Agency Has Any
Marketing

Digital Strategy and How to Tell if Your Agency Has Any

15y Augustine Fou

Digital Strategy and How to Tell if Your Agency Ha...

How to ensure the marketing tactics your company is deploying are the right ones. Part two in a two-part series. Read More...

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Thinking Outside the Box When Hiring
Marketing

Thinking Outside the Box When Hiring

15y Anna Papadopoulos

Thinking Outside the Box When Hiring

Don't discount the unconventional candidates. Read More

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