Zynga Poaches Ad Sales Vet From Competitor
Marketing

Zynga Poaches Ad Sales Vet From Competitor

14y Christopher Heine

Zynga Poaches Ad Sales Vet From Competitor

Departing RockYou, Julie Shumaker hired to grow sponsorship revenues. Read More...

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Univision Sells Hispanic Digital Audience for 2012 Election
Marketing

Univision Sells Hispanic Digital Audience for 2012 Election

14y Kate Kaye

Univision Sells Hispanic Digital Audience for 2012...

The Spanish-language media outlet aims to attract political advertisers to its targeted video ads in 2012. Read More...

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Tablets Transform Behaviors Both at Home and at Work
Marketing

Tablets Transform Behaviors Both at Home and at Work

14y Robin Neifield

Tablets Transform Behaviors Both at Home and at Wo...

The tablet shift into the work world is already here. Are you ready? Read More...

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Behavioral Segmentation: How to Make the Most of Your Data
Data insights

Behavioral Segmentation: How to Make the Most of Your Data

14y Aubrey Beck

Behavioral Segmentation: How to Make the Most of Y...

In order to deliver a tailored experience to different shoppers, retailers must be able to segment their visitors effectively. Read More...

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Wisconsin: No Santorum Web Ads as Romney PAC Spends Big
Marketing

Wisconsin: No Santorum Web Ads as Romney PAC Spends Big

14y Kate Kaye

Wisconsin: No Santorum Web Ads as Romney PAC Spend...

Pro-Romney Super PAC spent $100,000 on anti-Santorum web ads in Wisconsin. Read More...

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European DAA And Privacy Ad Icon Coming Soon
Data insights

European DAA And Privacy Ad Icon Coming Soon

14y Kate Kaye

European DAA And Privacy Ad Icon Coming Soon

Behavioral icon will move to Canada, too, and possibly Australia and South America. Read More...

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GroupM Next Launches to Help Brands Use Emerging Platforms
Marketing

GroupM Next Launches to Help Brands Use Emerging Platforms

14y Susan Kuchinskas

GroupM Next Launches to Help Brands Use Emerging P...

Agency division to help clients make sense of hip startup tech. Read More...

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Twitter Grows European Ad Sales Team
Marketing

Twitter Grows European Ad Sales Team

14y Christopher Heine

Twitter Grows European Ad Sales Team

Firm to hire staff in Dublin, Spain and The Netherlands to sell Promoted Products. Read More...

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TRUSTe Mobile Ad Tool Aims to Plug Privacy Holes
Data insights

TRUSTe Mobile Ad Tool Aims to Plug Privacy Holes

14y Susan Kuchinskas

TRUSTe Mobile Ad Tool Aims to Plug Privacy Holes

System lets them consumers set mobile tracking preferences. Read More...

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Latinos and Autism: When Bad News Is Good News (Maybe)
Marketing

Latinos and Autism: When Bad News Is Good News (Maybe)

14y Giovanni Rodriguez

Latinos and Autism: When Bad News Is Good News (Ma...

In the age of social, a tough trend can be leveraged for the public good. Read More...

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AdChoices Icon Under Scrutiny as DAA Seeks New Director
Data insights

AdChoices Icon Under Scrutiny as DAA Seeks New Director

14y Kate Kaye

AdChoices Icon Under Scrutiny as DAA Seeks New Dir...

Around half of users surveyed had never seen the ad icon when showed it in context in August 2011. Read More...

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IE Regrows Share at Firefox and Chrome's Expense
Data insights

IE Regrows Share at Firefox and Chrome's Expense

14y Rosalie Marshall

IE Regrows Share at Firefox and Chrome's Expense

IE makes a comeback as rivals falter. Read More...

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How to Combine Personas With Automation and Get Closer to Customers
Automation

How to Combine Personas With Automation and Get Closer to Customers

14y Stephanie Miller

How to Combine Personas With Automation and Get Cl...

Personas are a good way to get closer to the individual behind the bits and bytes. Read More...

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Senate Confirms FTC's Leibowitz for a Second Term
Data insights

Senate Confirms FTC's Leibowitz for a Second Term

14y Zachary Rodgers

Senate Confirms FTC's Leibowitz for a Second Term

Leibowitz has made online privacy, especially around ad tracking, one of his key issues. Read More...

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Video: A Talk With Newt Gingrich's Digital Consultant
Marketing

Video: A Talk With Newt Gingrich's Digital Consultant

14y ClickZ News Staff

Video: A Talk With Newt Gingrich's Digital Consult...

ClickZ Politics interviews Vincent Harris of Harris Media about the impact Gingrich's campaign cuts might have on his digital efforts. Read More...

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LBS Opportunities for Casino Marketers in Macau
Asia

LBS Opportunities for Casino Marketers in Macau

14y Chris Wieners

LBS Opportunities for Casino Marketers in Macau

Optimize your CRM campaign with these location-based tactics. Read More...

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Timeline Ups Engagement for All But Largest Sites
Data insights

Timeline Ups Engagement for All But Largest Sites

14y Susan Kuchinskas

Timeline Ups Engagement for All But Largest Sites

Wildfire studied 43 brands over 42 days, before and after Timeline launched. Read More...

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Big Data From Democratic Party Spawns Web Ad Targeting Firm
Marketing

Big Data From Democratic Party Spawns Web Ad Targeting Firm

14y Kate Kaye

Big Data From Democratic Party Spawns Web Ad Targe...

Democrats' largest database, Catalist and online ad firm Collective partner to produce DSPolitical. Read More...

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Political Consultants Open to Inevitable Digital Future
Marketing

Political Consultants Open to Inevitable Digital Future

14y Kate Kaye

Political Consultants Open to Inevitable Digital F...

At the AAPC Conference, traditional media consultants get a digital education. Read More...

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How to Integrate New Gadgets Launching in 2012
Asia

How to Integrate New Gadgets Launching in 2012

14y Lee Peilin

How to Integrate New Gadgets Launching in 2012

Consider these three tech innovations that will have great impact on Singaporean consumers. Read More...

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LivingSocial's 'Tipping' Point Challenges Seamless
Marketing

LivingSocial's 'Tipping' Point Challenges Seamless

14y Christopher Heine

LivingSocial's 'Tipping' Point Challenges Seamless

Daily deals marketer offers takeout and delivery specials. Read More...

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Yahoo Begins Honoring Browser Do-Not-Track Signals
Data insights

Yahoo Begins Honoring Browser Do-Not-Track Signals

14y Zachary Rodgers

Yahoo Begins Honoring Browser Do-Not-Track Signals

Becomes one of the first major ad sellers to support opt-out standard. Read More...

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Digital Strategy and How to Tell if Your Agency Has Any
Marketing

Digital Strategy and How to Tell if Your Agency Has Any

14y Augustine Fou

Digital Strategy and How to Tell if Your Agency Ha...

How to ensure the marketing tactics your company is deploying are the right ones. Part two in a two-part series. Read More...

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Thinking Outside the Box When Hiring
Marketing

Thinking Outside the Box When Hiring

14y Anna Papadopoulos

Thinking Outside the Box When Hiring

Don't discount the unconventional candidates. Read More

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180LA Wins Expedia Account
Marketing

180LA Wins Expedia Account

14y ClickZ News Staff

180LA Wins Expedia Account

Full-service assignment includes digital and social integration. Read More...

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No Silver Bullet, Chapter 57
Marketing

No Silver Bullet, Chapter 57

14y Todd Drake

No Silver Bullet, Chapter 57

Responsive is the new black. Read More

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What Lasagna Al Forno Taught Me About Behavioral Targeting
Data insights

What Lasagna Al Forno Taught Me About Behavioral Targeting

14y Chad Childress

What Lasagna Al Forno Taught Me About Behavioral T...

The recipe for success in digital marketing comes together at the intersection of relevance and meaningfulness, sprinkled with compelling recommendati...

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