Why an ethnic pride day in 2012 means so much more than beer and chips. Read More...
View articleWhen we combine proximity and relevance, we can hone in on a consumer's mindset right at the point where they're most likely to want our goods or serv...
View articleThe NBA and NHL clubs are running contests using digital drawing app. Read More...
View articleWhat is the draw of Draw Something and what can we marketers learn from it? Read More...
View articleIts agency of record, Mile 9, talks about targeting hardcore runners online. Read More...
View articleAmazon and eBay show the social sharing site some love. Read More...
View article"It's not about talking to a specific segment or using a specific language, it's about connecting to human values," infers PepsiCo's director of cultu...
View articleWhy you should put your effort and enthusiasm behind a great idea of your own. Read More...
View articleUPDATE: RNC said War on Moms fundraiser resulted "best merchandise day of the year." Read More...
View articleUPDATE: Super PACs like pro-Mitt Romney group Restore Our Future spent online in primary states to dampen Santorum's surge in polls. Read More...
View articleCreatives gathered around an interesting topic: the challenge of selling breakthrough Latino creative. Read More...
View articleWhat's the value of a "like" and why should consumers "like" you? Read More...
View articleThere's a new phenomenon forming within the market where big brands are looking to form their very own internal marketing agencies. Read More...
View articleThe insurance brand's hash-tag will appear on race car during nationally televised event. Read More...
View articleFifteen things I would do with $1 billion if I was on the new Facebook/Instagram team. Read More...
View article"Marketers need to learn to live in a world in beta," advises Disney's social media manager during Hispanicize 2012. Read More...
View articleA new service is presenting consumers with a choice to bypass pre-roll ads in a way that attempts to balance out the consumers' wants with the needs o...
View articleA discussion with Google's digital marketing evangelist on the state of web analytics in China today. Read More...
View articleMiami team takes nuanced approach to communicating on Twitter with Spanish speaking fans. Read More...
View articleKeep up to date with the best practices of online marketing by staying away from these standbys. Read More...
View articleA website optimization review for five U.S. presidential campaigns' online donation forms. Read More...
View articleDisplay and video ads from Obama's campaign reflect an integrated cross-media messaging approach. Read More...
View articleBrands can employ the button to encourage clearer user engagement around complex issues. Read More...
View articleSpanish-language Timeline addresses diverse countries of origin. Read More...
View articleThe first of a series on the men and women of the '90s who started the digital ad revolution. Read More...
View articleIf you are puzzling about how to do digital marketing in a correct way, here's one way to learn and be inspired. Read More...
View articleSocial company tries to protect its marketing waters. Read More...
View article