Digital Mad Men: A ClickZ Series
Marketing

Digital Mad Men: A ClickZ Series

14y Joan Voight

Digital Mad Men: A ClickZ Series

The Digital Mad Men and Women of the '90s reigned during the Internet revolution. Read More...

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Live TV Flight
Marketing

Live TV Flight

14y Jeremy Lockhorn

Live TV Flight

Choice, control, and general on-demand access are becoming the expectation rather than the exception. Read More...

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Q&A: CP+B's Matt Walsh Talks Dominos and Dead Ends
Marketing

Q&A: CP+B's Matt Walsh Talks Dominos and Dead Ends

14y Susan Kuchinskas

Q&A: CP+B's Matt Walsh Talks Dominos and Dead Ends

Crispin Porter + Bogusky's experience director discusses why campaigns should move beyond digital versus traditional. Read More...

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McDonald's and Capital One Test Cox Mobile Ads
Local

McDonald's and Capital One Test Cox Mobile Ads

14y Kate Kaye

McDonald's and Capital One Test Cox Mobile Ads

Local media firm launches division with three dedicated mobile salespeople. Read More...

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Parents Share Digital Goofs in Facebook Contest
Marketing

Parents Share Digital Goofs in Facebook Contest

14y Joan Voight

Parents Share Digital Goofs in Facebook Contest

Group asks parents to share awkward digital media parenting moments. Read More...

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Yahoo Woos Small Biz with Marketing Dashboard
Local

Yahoo Woos Small Biz with Marketing Dashboard

14y Susan Kuchinskas

Yahoo Woos Small Biz with Marketing Dashboard

New service provides consolidated view of marketing results and reputation. Read More...

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Big Data Is Never Too Big When You Can Act On It
Data insights

Big Data Is Never Too Big When You Can Act On It

14y Aubrey Beck

Big Data Is Never Too Big When You Can Act On It

The problem isn't the data. Read More

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As Simple As 1, 2, 3
Marketing

As Simple As 1, 2, 3

14y Robin Neifield

As Simple As 1, 2, 3

Does your digital strategy meet one of these three goals? Read More

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Unions Fight Corporate Greed on Twitter and Pinterest
Marketing

Unions Fight Corporate Greed on Twitter and Pinterest

14y Kate Kaye

Unions Fight Corporate Greed on Twitter and Pinter...

CWA's Promoted Trend raises awareness about issues affecting Verizon employees and consumers. Read More...

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Chico's Facebook App Prints Cards for Sick Kids
Marketing

Chico's Facebook App Prints Cards for Sick Kids

14y Christopher Heine

Chico's Facebook App Prints Cards for Sick Kids

Cause marketing effort will donate $1 for every Get Well message sent. Read More...

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Nielsen to Marketers: Hispanics Won't Stop and Melt for You
Marketing

Nielsen to Marketers: Hispanics Won't Stop and Melt for You

14y Giovanni Rodriguez

Nielsen to Marketers: Hispanics Won't Stop and Mel...

A new study challenges an old notion - the so-called "melting pot." Read More...

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Getting to Grips With Attribution and Channel ROI
Analytics

Getting to Grips With Attribution and Channel ROI

14y Daniel Lee

Getting to Grips With Attribution and Channel ROI

Marketers must understand what really contributes to conversion actions as digital spend increases rapidly in South East Asia spurred by local e-comme...

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Romney Ad Firm Partners for Big Data on Hispanics
Marketing

Romney Ad Firm Partners for Big Data on Hispanics

14y Kate Kaye

Romney Ad Firm Partners for Big Data on Hispanics

Targeted Victory partners exclusively with one large online Hispanic data firm. Read More...

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Big Brands Tap Facebook Data For Local Gift Cards
Ecommerce

Big Brands Tap Facebook Data For Local Gift Cards

14y Christopher Heine

Big Brands Tap Facebook Data For Local Gift Cards

Sephora, Gap, and H&M are U.S. launch partners for Wrapp, a new social commerce platform. Read More...

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Digital Mad Woman: aQuantive VP Maggie Boyer Finch
Marketing

Digital Mad Woman: aQuantive VP Maggie Boyer Finch

14y Joan Voight

Digital Mad Woman: aQuantive VP Maggie Boyer Finch

Finch felt like "god's messenger" of digital measurement and data. Read More...

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Introducing the Self-Service Generation
Automation

Introducing the Self-Service Generation

14y Stephanie Miller

Introducing the Self-Service Generation

A new trend of consumer intelligence. Read More

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Finders Are Now Seekers: How Local Has Changed the Game
Local

Finders Are Now Seekers: How Local Has Changed the Game

14y Gregg Stewart

Finders Are Now Seekers: How Local Has Changed the...

Marketers must evolve their marketing strategy and execution plans to leverage the consumer migration from traditional media vehicles to local online ...

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'Optimize': A Practical Guide to Content Marketing
Marketing

'Optimize': A Practical Guide to Content Marketing

14y Anna Maria Virzi

'Optimize': A Practical Guide to Content Marketing

Internet marketer Lee Odden's book offers invaluable advice for creating, socializing, and optimizing content. Read More...

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5 European Nations Love Their Sports Sites
Audience

5 European Nations Love Their Sports Sites

14y Christopher Heine

5 European Nations Love Their Sports Sites

Turkish and Irish consumers lead the pack, comScore says, reading about sports online almost as much Americans. Read More...

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GOP Gears Up Digital Team for Election Season
Marketing

GOP Gears Up Digital Team for Election Season

14y Kate Kaye

GOP Gears Up Digital Team for Election Season

Party hopes corporate execs from ShareThis and Rockfish help it compete with Democrats in 2012. Read More...

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Top Digital Challenges of Marketers Today
Marketing

Top Digital Challenges of Marketers Today

14y Augustine Fou

Top Digital Challenges of Marketers Today

Eight digital marketing challenges and how to overcome them. Read More...

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Deciding to Make a Change
Marketing

Deciding to Make a Change

14y Anna Papadopoulos

Deciding to Make a Change

How do you know when it's time to move on from your current job? Read More...

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7 Reasons to Launch a Corporate Speaking Program
Marketing

7 Reasons to Launch a Corporate Speaking Program

14y Peter Evans

7 Reasons to Launch a Corporate Speaking Program

Position yourself and your organization at a higher level of dialog where you can interact more strategically with your clients. Read More...

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How to Stand Out From the E-commerce Crowd in China
Asia

How to Stand Out From the E-commerce Crowd in China

14y Francis Kwok

How to Stand Out From the E-commerce Crowd in Chin...

In contrast, online and offline retailers in Hong Kong and international brands have been smart about targeting customers. Read More...

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NBC's Chuck Todd: Obama Beating Romney in Digital
Marketing

NBC's Chuck Todd: Obama Beating Romney in Digital

14y Christopher Heine

NBC's Chuck Todd: Obama Beating Romney in Digital

Political analyst speaks with ClickZ about the web and this fall's election. Read More...

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Anything You Can Do, the Internet Can Do Better
Marketing

Anything You Can Do, the Internet Can Do Better

14y Sean Carton

Anything You Can Do, the Internet Can Do Better

Possibly the biggest revolution the Internet has wrought is that it's provided a way to separate information from the medium that carries it. Read Mor...

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Eating the Remarketing Elephant
Data insights

Eating the Remarketing Elephant

14y Chad Childress

Eating the Remarketing Elephant

Six tips for getting remarketing campaigns approved. Read More...

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