GOP Group Says Twitter Campaign Sabotage Was Expected
Marketing

GOP Group Says Twitter Campaign Sabotage Was Expected

14y Kate Kaye

GOP Group Says Twitter Campaign Sabotage Was Expec...

Despite "Weedlord" pranks, Republican group calls #IWantRepeal campaign a success. Read More...

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Marketing News Roundup: Pernod Ricard, XL Marketing, GSI Commerce
Marketing

Marketing News Roundup: Pernod Ricard, XL Marketing, GSI Commerce

14y Daniel Mickens

Marketing News Roundup: Pernod Ricard, XL Marketin...

Pernod Ricard uses Facebook to fight underage drinking; XL Marketing gets $70 million investment. Read More...

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'Social Business by Design': A Road Map
Marketing

'Social Business by Design': A Road Map

14y Anna Maria Virzi

'Social Business by Design': A Road Map

Dachis Group consultants share options on the path to social business nirvana. Read More...

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From Social to Mockumentary: The Marketing Journey of Benefit Cosmetics
Asia

From Social to Mockumentary: The Marketing Journey of Benefit Cosmetics

14y Rudi Leung

From Social to Mockumentary: The Marketing Journey...

In Shanghai to attend the premiere of my client's new film, I quizzed the company about its social media strategy. Read More...

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AKQA Grabs Former Ogilvy CD to Lead Verizon Wireless
Marketing

AKQA Grabs Former Ogilvy CD to Lead Verizon Wireless

14y Kate Kaye

AKQA Grabs Former Ogilvy CD to Lead Verizon Wirele...

Indie agency has already hired 30 people to help manage the Verizon account. Read More...

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Add a Little Chaos to Your Data
Data insights

Add a Little Chaos to Your Data

14y Amy Manus

Add a Little Chaos to Your Data

Website and advertising data is black and white, but we still need a little color to truly improve performance! Read More...

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Peer Learning: Gaining Insights From Social Lending Platforms
Marketing

Peer Learning: Gaining Insights From Social Lending Platforms

14y McNeal Maddox

Peer Learning: Gaining Insights From Social Lendin...

The way small business entrepreneurs raise capital to produce almost any new and innovative product may soon be changing. Read More...

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Optimizing Retargeting for Lift Instead of Shift
Marketing

Optimizing Retargeting for Lift Instead of Shift

14y Adam Berke

Optimizing Retargeting for Lift Instead of Shift

Last click-based attribution models are hazardous to use in retargeting. Consider these four alternatives instead. Read More...

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Gosling-Inspired Memes Come to Politics
Marketing

Gosling-Inspired Memes Come to Politics

14y Kate Kaye

Gosling-Inspired Memes Come to Politics

Rep. David Schweikert of Arizona hits a popular nerve to jab Obama. Read More...

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Q&A: SapientNitro's Creative Chief Gaston Legorburu
Marketing

Q&A: SapientNitro's Creative Chief Gaston Legorburu

14y Joan Voight

Q&A: SapientNitro's Creative Chief Gaston Legorbur...

Inside the creative petri dish of an agency that would rather not be called an agency. Read More...

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How Politicians Should Use Twitter
Marketing

How Politicians Should Use Twitter

14y Jeff Lerner

How Politicians Should Use Twitter

How to get from "I approve this message" to "I wrote this message." Read More...

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The Cultural Chameleon: Latinas Living in America
Marketing

The Cultural Chameleon: Latinas Living in America

14y Gustavo Razzetti

The Cultural Chameleon: Latinas Living in America

In order to play a more important role in society, Latinas are embracing an American lifestyle while also dealing with their Latino roots. Read More...

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Digital Helps Get Out Vote in Walker Recall Election
Marketing

Digital Helps Get Out Vote in Walker Recall Election

14y Kate Kaye

Digital Helps Get Out Vote in Walker Recall Electi...

Political contest in WI tomorrow serves as a trial for voter mobilization in November. Read More...

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The New Knowledge Graph
Marketing

The New Knowledge Graph

14y Gary Stein

The New Knowledge Graph

A look at what Google's new knowledge Graph means for marketers. Read More...

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BBB Reveals BlueCava, Turn, and Others Needed Privacy Fixes
Data insights

BBB Reveals BlueCava, Turn, and Others Needed Privacy Fixes

14y Kate Kaye

BBB Reveals BlueCava, Turn, and Others Needed Priv...

Firms agreed to implement appropriate corrections. Read More...

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Pepsi Builds Music Series Around Twitter Data
Marketing

Pepsi Builds Music Series Around Twitter Data

14y Christopher Heine

Pepsi Builds Music Series Around Twitter Data

Beverages company to mine tweets to put on concerts. Read More...

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Texas Tea Partier Cruz Got Help From Super PACs Online
Marketing

Texas Tea Partier Cruz Got Help From Super PACs Online

14y Kate Kaye

Texas Tea Partier Cruz Got Help From Super PACs On...

Conservative Super PACs spent hundreds of thousands on web ads backing the Texas Senate hopeful. Read More...

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4 Ways to Humanize a Retargeting Campaign
Data insights

4 Ways to Humanize a Retargeting Campaign

14y Aubrey Beck

4 Ways to Humanize a Retargeting Campaign

A retargeting campaign must account for consumers as people - and not just data points. Read More...

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Email and Social: A Killer Combo
Marketing

Email and Social: A Killer Combo

14y Robin Neifield

Email and Social: A Killer Combo

How to integrate email with Facebook, Pinterest, LinkedIn, Foursquare, Twitter, and Google+. Part two in a two-part series. Read More...

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2 Million Served by McDonald's Europe Site for Kids
Marketing

2 Million Served by McDonald's Europe Site for Kids

14y Lisa Lacy

2 Million Served by McDonald's Europe Site for Kid...

Digital gifts are as fun as real Happy Meal toys for kids, says agency. Read More...

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ClickZ/Google Analytics Survey: Mobile Marketing & Apps 2012
Marketing

ClickZ/Google Analytics Survey: Mobile Marketing & Apps 2012

14y Team ClickZ

ClickZ/Google Analytics Survey: Mobile Marketing &...

Enter to win a free iPad, free passes to SES San Francisco. Read More...

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Latinos in Social Media Get Political for 2012
Marketing

Latinos in Social Media Get Political for 2012

14y Kate Kaye

Latinos in Social Media Get Political for 2012

Group rallies members on Twitter, LinkedIn, and Google+ to spur voter participation. Read More...

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Was the Penguin Update in Fact the Honey Badger Update?
Local

Was the Penguin Update in Fact the Honey Badger Update?

14y Gregg Stewart

Was the Penguin Update in Fact the Honey Badger Up...

Effects of recent Google algorithm changes and their impact on local. Read More...

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Latino Celebrity Marketing: Does Digital Make a Difference?
Marketing

Latino Celebrity Marketing: Does Digital Make a Difference?

14y Giovanni Rodriguez

Latino Celebrity Marketing: Does Digital Make a Di...

To the age-old game of celebrity marketing, what does digital add to the mix? Read More...

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Digital Marketing Attribution: Tapping the Data Disruption
Automation

Digital Marketing Attribution: Tapping the Data Disruption

14y Stephanie Miller

Digital Marketing Attribution: Tapping the Data Di...

To make accurate budgeting decisions, marketers need to take into account multi-channel, multi-touch purchasing cycles. Here are two examples of how a...

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Facebook Offers Test Bodes Well for Upscale Retailer
Ecommerce

Facebook Offers Test Bodes Well for Upscale Retailer

14y Christopher Heine

Facebook Offers Test Bodes Well for Upscale Retail...

Bonobos' Memorial Day weekend campaign gets 12,000 "Claims" in the first day. Read More...

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Do's and Don'ts of Content Theft
Marketing

Do's and Don'ts of Content Theft

14y Anna Maria Virzi

Do's and Don'ts of Content Theft

A cautionary tale for publishers, content marketers, and others under pressure to produce content. Read More...

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