Ad Industry Joins FTC, White House in Do Not Track for Browsers
Analytics

Ad Industry Joins FTC, White House in Do Not Track for Browsers

14y Kate Kaye

Ad Industry Joins FTC, White House in Do Not Track...

The FTC would enforce compliance of Digital Advertising Alliance members with a browser-based do not track system. Read More...

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Ford and Chevy Get Band-Happy to Reach Young Car Buyers
Automotive

Ford and Chevy Get Band-Happy to Reach Young Car Buyers

14y Lisa Lacy

Ford and Chevy Get Band-Happy to Reach Young Car B...

Auto brands lean on recording talent to spark social media buzz. Read More...

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Gannett Touts Digital Growth Plans, Partners With MLB
Marketing

Gannett Touts Digital Growth Plans, Partners With MLB

14y Kate Kaye

Gannett Touts Digital Growth Plans, Partners With ...

Major League Baseball Advanced Media will team up with Gannett on digital content products. Read More...

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Aegis Buys U.S. Digital Agency Roundarch
Marketing

Aegis Buys U.S. Digital Agency Roundarch

14y Zachary Rodgers

Aegis Buys U.S. Digital Agency Roundarch

Chicago-based agency merges with Isobar. Read More

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ICO Investigating Google Over Browser Privacy Claims
Data insights

ICO Investigating Google Over Browser Privacy Claims

14y Dan Worth

ICO Investigating Google Over Browser Privacy Clai...

Data watchdog once again in discussions with search giant Read More...

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13-Point Checklist to Plan for Q4 Online Sales
Marketing

13-Point Checklist to Plan for Q4 Online Sales

14y Robin Neifield

13-Point Checklist to Plan for Q4 Online Sales

E-commerce businesses must prepare now for the 2012 holiday online selling season. Begin here. Read More...

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Forgetting to Target Current Customers Is a Costly Mistake
Data insights

Forgetting to Target Current Customers Is a Costly Mistake

14y Andrea Fishman

Forgetting to Target Current Customers Is a Costly...

Targeting existing customers provides the opportunity to acknowledge your insight on their interests and needs. Read More...

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Surprising Leaders in Super PAC Web Ad Spending Race
Ad Industry Metrics

Surprising Leaders in Super PAC Web Ad Spending Race

14y Kate Kaye

Surprising Leaders in Super PAC Web Ad Spending Ra...

Super PACs spent $5.86 million on web ads to support or oppose 2012 presidential candidates. Read More...

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Adidas Throws Twitter Bomb for 'RG3'
Marketing

Adidas Throws Twitter Bomb for 'RG3'

14y Christopher Heine

Adidas Throws Twitter Bomb for 'RG3'

Sneakers brand buys a Promoted Trend to push its Heisman Trophy-winning spokesperson. Read More...

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Multi-Screen Storytelling: Latinos on Steroids
Marketing

Multi-Screen Storytelling: Latinos on Steroids

14y Gustavo Razzetti

Multi-Screen Storytelling: Latinos on Steroids

Multitasking is a universal phenomenon, but Latinos are taking it to the extreme based on the following data. Read More...

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Proving Your SEO Work Is Worth It
Conference Coverage

Proving Your SEO Work Is Worth It

14y Kevin Gibbons

Proving Your SEO Work Is Worth It

Evaluate your marketing campaign by how closely it meets your intended outcomes. Read More...

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SEO Is Dead.… No, It Isn't.… Yes, It Is.…
Conference Coverage

SEO Is Dead.… No, It Isn't.… Yes, It Is.…

14y David Naylor

SEO Is Dead.… No, It Isn't.… Yes, It Is.…

Despite the doomsayers, SEO doesn't die - it evolves, and we need to adapt. Read More...

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Successful SEO Marketing in Other Languages
Conference Coverage

Successful SEO Marketing in Other Languages

14y Christian Arno

Successful SEO Marketing in Other Languages

Emerging markets offer the potential for great ROI. Find out how to adapt your site for non-English-speakers. Read More...

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Competitor Backlink Analysis for the Web Strategist
Conference Coverage

Competitor Backlink Analysis for the Web Strategist

14y Stephen Croome

Competitor Backlink Analysis for the Web Strategis...

Harvest non-obvious and strategic insights from a commonplace technique. Read More...

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Agency: Brands Are Still Keen on Location-Based Marketing
Marketing

Agency: Brands Are Still Keen on Location-Based Marketing

14y Christopher Heine

Agency: Brands Are Still Keen on Location-Based Ma...

Rockfish talks about the future of mobile; MomentFeed bets on it. Read More...

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Facebook's Self-Serve Ads Can Now Target Hispanics
Marketing

Facebook's Self-Serve Ads Can Now Target Hispanics

14y Christopher Heine

Facebook's Self-Serve Ads Can Now Target Hispanics

Feature lets marketers auto-target 7.7 million Latino adults in the United States. Read More...

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Chimichanga-Gate Spurs Hispanic Group's Facebook Ads
Marketing

Chimichanga-Gate Spurs Hispanic Group's Facebook Ads

14y Kate Kaye

Chimichanga-Gate Spurs Hispanic Group's Facebook A...

Hispanic Leadership Network is testing a new form of direct Hispanic Facebook targeting. Read More...

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Video: Glamour's Shoppable Wall in the Meatpacking District
Ecommerce

Video: Glamour's Shoppable Wall in the Meatpacking District

14y Zachary Rodgers

Video: Glamour's Shoppable Wall in the Meatpacking...

2D products can be scanned and bought with mobile phones. Read More...

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FTC Sees Privacy Failings in Mobile Apps for Kids
Data insights

FTC Sees Privacy Failings in Mobile Apps for Kids

14y Susan Kuchinskas

FTC Sees Privacy Failings in Mobile Apps for Kids

Agency examined hundreds of apps in the Apple App Store and Android Marketplace. Read More...

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Teleflora Orders Go MIA on Valentine's Day
Marketing

Teleflora Orders Go MIA on Valentine's Day

14y Christopher Heine

Teleflora Orders Go MIA on Valentine's Day

Super Bowl ad seemingly created too much response for the romantic holiday. Read More...

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The Sponsored Obama and Jay-Z Web Event That Never Was
Marketing

The Sponsored Obama and Jay-Z Web Event That Never Was

14y Kate Kaye

The Sponsored Obama and Jay-Z Web Event That Never...

Vevo offered corporate brands the opportunity to wrap their names around the White House event. Read More...

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Integrating Email Marketing for Small Businesses
Marketing

Integrating Email Marketing for Small Businesses

14y Liana Evans

Integrating Email Marketing for Small Businesses

You must understand what your demographic and your audience finds valuable enough to share. Read More...

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Job Forecast for Digital Marketing
Marketing

Job Forecast for Digital Marketing

14y Jake Langwith

Job Forecast for Digital Marketing

Opportunities - and salaries - are likely to keep growing in a field that has withstood the economic downturn. Read More...

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Jersey City Protests Snooki Show Online
Marketing

Jersey City Protests Snooki Show Online

14y Kate Kaye

Jersey City Protests Snooki Show Online

Residents take up virtual arms to fight a "Jersey Shore" spinoff. Read More...

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Agency News: GroupM, Next Digital, Aegis
Agency Spotlight

Agency News: GroupM, Next Digital, Aegis

14y Adaline Lau

Agency News: GroupM, Next Digital, Aegis

GroupM launches MJoule, Next Digital acquires FutureLab, Aegis buys Upper Storey, and other agency news. Read More...

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Glam Nabs Digital Marketer From Anheuser Busch
Marketing

Glam Nabs Digital Marketer From Anheuser Busch

14y Zachary Rodgers

Glam Nabs Digital Marketer From Anheuser Busch

Erin Matts has experience buying digital media at A-B InBev and OMD. Read More...

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Microsoft to Sell Skype Ads Overseas
Marketing

Microsoft to Sell Skype Ads Overseas

14y Lisa Lacy

Microsoft to Sell Skype Ads Overseas

U.S. Skype inventory became available when the acquisition closed, but it has done so more slowly in foreign markets. Read More...

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