Group-Buying Sites Will Fade Out
Marketing

Group-Buying Sites Will Fade Out

15y Pace Lattin

Group-Buying Sites Will Fade Out

Three reasons why group buying does not serve merchants, marketers, or consumers. Read More...

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Digital Parallel - E-Commerce and Retail Planning
Asia

Digital Parallel - E-Commerce and Retail Planning

15y Patrick Tam

Digital Parallel - E-Commerce and Retail Planning

You don't need to be a technologist to sell online. Here are eight reasons why. Read More...

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Google Increases Ads Transparency for Consumers
Data insights

Google Increases Ads Transparency for Consumers

15y Christopher Heine

Google Increases Ads Transparency for Consumers

Announcement arrives against backdrop of annual privacy meeting for global brands. Read More...

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3 Shopping Cart Promotional Tactics for the Holiday Season
Marketing

3 Shopping Cart Promotional Tactics for the Holiday Season

15y Charles Nicholls

3 Shopping Cart Promotional Tactics for the Holida...

A look at the relationship between shopping cart value and shopping cart abandonment rates on B2C sites. Read More...

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The Other Side of Social
Marketing

The Other Side of Social

15y Giovanni Rodriguez

The Other Side of Social

It's not just about the technology. And Latinos have something to say about that. Read More...

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Execs & Accounts: Yell, Profero, Twitter
Marketing

Execs & Accounts: Yell, Profero, Twitter

15y ClickZ News Staff

Execs & Accounts: Yell, Profero, Twitter

Scott Moore joins Yell, and Google's founding blogger heads to Twitter. Read More...

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Anti-Acne Brand Combines QR Codes With Mobile Video
Healthcare & Pharma

Anti-Acne Brand Combines QR Codes With Mobile Video

15y Christopher Heine

Anti-Acne Brand Combines QR Codes With Mobile Vide...

Effort takes interactive marketing to the bathroom mirror. Read More...

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Men Shop More Socially, Study Says
Ecommerce

Men Shop More Socially, Study Says

15y Kate Kaye

Men Shop More Socially, Study Says

Guys use social, shopping, and deals sites more than women to research products. Read More...

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Romney Co-opts Perry TV Buy with Search Ads
Marketing

Romney Co-opts Perry TV Buy with Search Ads

15y Kate Kaye

Romney Co-opts Perry TV Buy with Search Ads

Romney backs Perry's TV buy in Iowa with targeted anti-Perry search ads. Read More...

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Occupy Wall Street: Is Madison Avenue Listening?
Marketing

Occupy Wall Street: Is Madison Avenue Listening?

15y Anna Maria Virzi

Occupy Wall Street: Is Madison Avenue Listening?

Brand strategists assess the impact of a global protest movement - and what it could mean for marketing and advertising. Read More...

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Let's Create Something Meaningful
Asia

Let's Create Something Meaningful

15y Brandon Cheung

Let's Create Something Meaningful

I fear we're in an age where we create more noise and less meaningful impact. Here's why. Read More...

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Google Mirrors Facebook's Deals Aggregation Strategy
Marketing

Google Mirrors Facebook's Deals Aggregation Strategy

15y Christopher Heine

Google Mirrors Facebook's Deals Aggregation Strate...

Hopes personalization moves sales needle for Offers. Read More...

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Romney Still Leads GOP Field in Online Ad Spending
Marketing

Romney Still Leads GOP Field in Online Ad Spending

15y Kate Kaye

Romney Still Leads GOP Field in Online Ad Spending

Still, Obama and the DNC are far outspending Republican presidential hopefuls. Read More...

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Brands Create Exec Roles For Social Media
Marketing

Brands Create Exec Roles For Social Media

15y Christopher Heine

Brands Create Exec Roles For Social Media

Newly hired marketing specialists talk integration. Read More...

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Preparing for an Interview
Marketing

Preparing for an Interview

15y Jake Langwith

Preparing for an Interview

What can you do to get an edge over the competition? Read More

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Village Voice Media Pressured to Drop Backpage.com Adult Ads
Data insights

Village Voice Media Pressured to Drop Backpage.com Adult Ads

15y Susan Kuchinskas

Village Voice Media Pressured to Drop Backpage.com...

Classifieds site generated $2.1 million in revenue from "online prostitution advertising" in August. Read More...

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Bachmann's Digital Agency Worked With Rival GOP Candidate
Marketing

Bachmann's Digital Agency Worked With Rival GOP Candidate

15y Kate Kaye

Bachmann's Digital Agency Worked With Rival GOP Ca...

Bachmann's social media adviser runs a digital agency that was working simultaneously with the Roemer campaign. Read More...

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Eleven's Courtney Buechert: Speed is Currency for Next-Gen Agencies
Marketing

Eleven's Courtney Buechert: Speed is Currency for Next-Gen Agencies

15y Joan Voight

Eleven's Courtney Buechert: Speed is Currency for ...

Indie San Francisco agency and Apple agency recently took a gamble on video. Read More...

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DailyCandy Targets Influencers With 2 Exclusive Deals
Ecommerce

DailyCandy Targets Influencers With 2 Exclusive Deals

15y Anna Maria Virzi

DailyCandy Targets Influencers With 2 Exclusive De...

Publisher teams up with two designers and Mastercard to offer online promotion with an offline twist. Read More...

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They Are Not Your Customers; You Are Their Brand
Data insights

They Are Not Your Customers; You Are Their Brand

15y Amy Manus

They Are Not Your Customers; You Are Their Brand

If you're lucky! You must be able to successfully integrate marketing messages across various media platforms, and take into account multiple clients....

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Online Service Uses Email to Convert Triers Into Buyers
Marketing

Online Service Uses Email to Convert Triers Into Buyers

15y Brian Massey

Online Service Uses Email to Convert Triers Into B...

Are you offering consumers ways to engage with your service in your emails like one startup has? Read More...

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Let's Get Lucky: Casinos in the Digital Space
Asia

Let's Get Lucky: Casinos in the Digital Space

15y Chris Wieners

Let's Get Lucky: Casinos in the Digital Space

Casinos must learn to adapt messages and integrate online and offline mediums to target Chinese consumers. Here's how. Read More...

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Cain Has Shown Dedication to Web Video from Start
Marketing

Cain Has Shown Dedication to Web Video from Start

15y Kate Kaye

Cain Has Shown Dedication to Web Video from Start

The Herman Cain campaign may have spent as much as $175,000 this year on web video production. Read More...

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Tupelo Tourism Offers Glimpse Into Future of SMB Ads
Marketing

Tupelo Tourism Offers Glimpse Into Future of SMB Ads

15y Zachary Rodgers

Tupelo Tourism Offers Glimpse Into Future of SMB A...

The Mississippi birthplace of Elvis draws visitors using a diverse blend of digital tactics. Read More...

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For Now, Facebook Remains an Imperfect Advertiser's Dream
Marketing

For Now, Facebook Remains an Imperfect Advertiser's Dream

15y Jeff Lerner

For Now, Facebook Remains an Imperfect Advertiser'...

A look at two issues the social site must address. Read More...

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Latinos and Coupons: A Tale of Two Worlds
Marketing

Latinos and Coupons: A Tale of Two Worlds

15y Gustavo Razzetti

Latinos and Coupons: A Tale of Two Worlds

Why are Latinos hesitating to use coupons? Read More...

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VW Uses Augmented Reality to Re-introduce Beetle to Canada
Marketing

VW Uses Augmented Reality to Re-introduce Beetle to Canada

15y Douglas Quenqua

VW Uses Augmented Reality to Re-introduce Beetle t...

An ambitious fusion of augmented reality with giant billboards. Read More...

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