Digital Spend: The Multi-Billion Dollar Question
Asia

Digital Spend: The Multi-Billion Dollar Question

15y Arun Kumar

Digital Spend: The Multi-Billion Dollar Question

While the Microsoft, Yahoo, and AOL deal is an effort to combat Google and Facebook, a bigger issue needs to be addressed within the digital sector. R...

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Google Shihui Deal Search Launches In China
Asia

Google Shihui Deal Search Launches In China

15y Guest

Google Shihui Deal Search Launches In China

Google' Shihui will allow users to search through information aggregated from China's deal sites. Read More...

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Capital One Runs Ads on Three Zynga Games
Financial Services

Capital One Runs Ads on Three Zynga Games

15y Christopher Heine

Capital One Runs Ads on Three Zynga Games

It's the first brand to appear on CityVille, FarmVille, and Pioneer Trail simultaneously. Read More...

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Are We Ready for What's New in Marketing Automation?
Automation

Are We Ready for What's New in Marketing Automation?

15y Stephanie Miller

Are We Ready for What's New in Marketing Automatio...

The future of marketing automation needs to be making marketing simpler, but more powerful. Read More...

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Measuring Weibo Marketing: Zombie Fans vs. Social Momentum
Asia

Measuring Weibo Marketing: Zombie Fans vs. Social Momentum

15y Eddie Choi

Measuring Weibo Marketing: Zombie Fans vs. Social ...

How are you measuring effectiveness for Weibo campaigns? Read More...

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DNC Pushes Obama Jobs Plan in Video Ads
Marketing

DNC Pushes Obama Jobs Plan in Video Ads

15y Kate Kaye

DNC Pushes Obama Jobs Plan in Video Ads

Meanwhile, Obama camp targets marriage equality voters on Facebook. Read More...

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Behavioral Ads Targeting Kids Need Parental Consent, Says FTC
Data insights

Behavioral Ads Targeting Kids Need Parental Consent, Says FTC

15y Kate Kaye

Behavioral Ads Targeting Kids Need Parental Consen...

Agency wants regular audits of self-regulatory programs overseeing COPPA compliance. Read More...

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Confessions of Jimmy Fallon's Newest #FalPal
Marketing

Confessions of Jimmy Fallon's Newest #FalPal

15y Anna Maria Virzi

Confessions of Jimmy Fallon's Newest #FalPal

NBCU gets creative with social media - and hopes marketers come along for the ride. Read More...

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Voter Targeting Comes to Political Video Ads
Marketing

Voter Targeting Comes to Political Video Ads

15y Kate Kaye

Voter Targeting Comes to Political Video Ads

Ad firms that serve political campaigns bolster online video offerings. Read More...

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Execs & Accounts: Varick Media, Big Spaceship, Electus
Marketing

Execs & Accounts: Varick Media, Big Spaceship, Electus

15y Nina Boys

Execs & Accounts: Varick Media, Big Spaceship,...

New execs at Varick Media, Electus, and imc²; Nurun acquires Odopod. Read More...

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Jeff Lanctot Returns to Razorfish in Global Media Role
Marketing

Jeff Lanctot Returns to Razorfish in Global Media Role

15y Zachary Rodgers

Jeff Lanctot Returns to Razorfish in Global Media ...

Career move ends two-year dalliance with Microsoft, where he stayed after his agency's sale to Publicis. Read More...

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Digital Opens the Opportunity for Organizational Transformation
Marketing

Digital Opens the Opportunity for Organizational Transformation

15y Augustine Fou

Digital Opens the Opportunity for Organizational T...

Agencies need to make changes to their business models, organizational structures, and internal processes in order to thrive in this new digital world...

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Is the Corporate Website a Digital Dinosaur?
Marketing

Is the Corporate Website a Digital Dinosaur?

15y Lauren Price

Is the Corporate Website a Digital Dinosaur?

Social media and websites will co-exist. Here's why. Read More...

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The Power of the Handwritten Note
Marketing

The Power of the Handwritten Note

15y Anna Papadopoulos

The Power of the Handwritten Note

Four reasons why cards and notes can be a good investment for your career. Read More...

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Who Owns Social?
Asia

Who Owns Social?

15y Pushkar Sane

Who Owns Social?

Here's how organisations can navigate the highly fragmented marketing sector offering social propositions. Read More...

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Kidz Bop Launches Social Brand Pages With HarperCollins
Marketing

Kidz Bop Launches Social Brand Pages With HarperCollins

15y Kate Kaye

Kidz Bop Launches Social Brand Pages With HarperCo...

Kids music powerhouse has integrated with brands like Macy's and ConAgra's Kid Cuisine. Read More...

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Walmart Buys Ad Targeting Firm OneRiot
Ecommerce

Walmart Buys Ad Targeting Firm OneRiot

15y Christopher Heine

Walmart Buys Ad Targeting Firm OneRiot

Big box retailer's @WalmartLabs unit invests in digital marketing. Read More...

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Bachmann Ads Pounce on Perry's Vaccine Controversy
Marketing

Bachmann Ads Pounce on Perry's Vaccine Controversy

15y Kate Kaye

Bachmann Ads Pounce on Perry's Vaccine Controversy

Michelle Bachmann's digital team hopes anti-Perry rhetoric scores email sign ups. Read More...

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Designers, Sponsors Bring Fashion Week to the Masses
Data insights

Designers, Sponsors Bring Fashion Week to the Masses

15y Lisa Lacy

Designers, Sponsors Bring Fashion Week to the Mass...

Event is far less exclusive than in years past, thanks to online photo sharing and live streams. Read More...

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Can Shopping Cart Abandonment Predict Online Buying Behavior?
Marketing

Can Shopping Cart Abandonment Predict Online Buying Behavior?

15y Charles Nicholls

Can Shopping Cart Abandonment Predict Online Buyin...

Study shows 48 percent of "serial abandoners" return to make a purchase under certain circumstances. Read More...

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Display Spending Rose 13% in First Half of 2011
Marketing

Display Spending Rose 13% in First Half of 2011

15y Kate Kaye

Display Spending Rose 13% in First Half of 2011

Kantar Media broke out display and search ad data for the first time. Read More...

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iCrossing Buys Hispanic Agency Wallaby Group
Marketing

iCrossing Buys Hispanic Agency Wallaby Group

15y Zachary Rodgers

iCrossing Buys Hispanic Agency Wallaby Group

Wallaby has roots in search and offices in five countries, including Spain. Read More...

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2 Key Questions That Marketing Automation Technology Can Help You Answer
Automation

2 Key Questions That Marketing Automation Technology Can Help You Answer

15y Stacie Levy

2 Key Questions That Marketing Automation Technolo...

How to assess your team's use of automation tools. Read More...

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The Latino Marketing Neighborhood
Conference Coverage

The Latino Marketing Neighborhood

15y Giovanni Rodriguez

The Latino Marketing Neighborhood

Latino digital will grow only with the investment in time that people will give it. Read More...

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Groupon Expected to Respond to Lawsuit on Monday
Data insights

Groupon Expected to Respond to Lawsuit on Monday

15y Christopher Heine

Groupon Expected to Respond to Lawsuit on Monday

Sales force sues daily deals player in overtime pay dispute. Read More...

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Toyota Bets on Yahoo's Strength in Fantasy Football
Marketing

Toyota Bets on Yahoo's Strength in Fantasy Football

15y Christopher Heine

Toyota Bets on Yahoo's Strength in Fantasy Footbal...

Carmaker, Pizza Hut, and Miller Lite reap rewards of Yahoo's strong sports presence. Read More...

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This Is Why You Have No Friends
Marketing

This Is Why You Have No Friends

15y Gary Stein

This Is Why You Have No Friends

Why brands must strive to attract a large number of fans. Read More...

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