Become a Content Curation King
Marketing

Become a Content Curation King

15y Sean Carton

Become a Content Curation King

Nine ways to make curation work for your brand. Read More

View article
Lessons From Borders: Evolve or Perish
Asia

Lessons From Borders: Evolve or Perish

15y Mandeep Grover

Lessons From Borders: Evolve or Perish

Consider these three takeaways from the demise of Borders and the future of book-retailing. Read More...

View article
MLB Hurricane #Fail? Mets, Orioles Strike Out on Social Media
Marketing

MLB Hurricane #Fail? Mets, Orioles Strike Out on Social Media

15y Kate Kaye

MLB Hurricane #Fail? Mets, Orioles Strike Out on S...

Amid hurricane warnings, East Coast baseball teams fail to respond to fans' inquiries about weekend games. Read More...

View article
Connected Communities on the Move
Marketing

Connected Communities on the Move

15y Anna Maria Virzi

Connected Communities on the Move

Entrepreneurs look to bring ad-supported services to keep commuters in the know. Read More...

View article
China Online Travel Sector Presents Opportunities for Airlines and Hotels
Asia

China Online Travel Sector Presents Opportunities for Airlines and Hotels

15y Michael Zung

China Online Travel Sector Presents Opportunities ...

With leisure travel expected to explode in China, will suppliers catch up with online travel agencies to meet demand for online sales? Read More...

View article
Execs & Accounts: Huge, HubSpot, Arnold, Lithium
Marketing

Execs & Accounts: Huge, HubSpot, Arnold, Lithium

15y Nina Boys

Execs & Accounts: Huge, HubSpot, Arnold, Lithi...

New creative director at Huge, HubSpot buys social agency. Read More...

View article
Clicks vs. Calls - Which Are Better?
Local

Clicks vs. Calls - Which Are Better?

15y Gregg Stewart

Clicks vs. Calls - Which Are Better?

If you want to maximize sales from online marketing, you need to understand purchase behavior. Read More...

View article
Sting Operation Led to Google's $500M Pharma Ad Settlement with DOJ
Healthcare & Pharma

Sting Operation Led to Google's $500M Pharma Ad Settlement with DOJ

15y Kate Kaye

Sting Operation Led to Google's $500M Pharma Ad Se...

Google coughed up $500 million to the U.S. Justice Department to settle an illegal pharmacy advertising case. Read More...

View article
Audience Targeting: Spy Factory or Consumer Guidance Tool?
Data insights

Audience Targeting: Spy Factory or Consumer Guidance Tool?

15y Rob Graham

Audience Targeting: Spy Factory or Consumer Guidan...

Is there anything wrong with marketers using information about a consumer to help that consumer find what they're looking for? Read More...

View article
What Brand Brings to Social
Marketing

What Brand Brings to Social

15y Robin Neifield

What Brand Brings to Social

Time, money, and resources are the currency that both help compensate for a lack of brand strength and build the brand if done well. Read More...

View article
Five Things to Ban for Better Creative Work
Asia

Five Things to Ban for Better Creative Work

15y Eric Phu

Five Things to Ban for Better Creative Work

Read this if you're asking for a viral video in your brief. Read More...

View article
Commissioner Says FTC Is Not Ready to Advise on Do-Not-Track
Data insights

Commissioner Says FTC Is Not Ready to Advise on Do-Not-Track

15y Kate Kaye

Commissioner Says FTC Is Not Ready to Advise on Do...

J. Thomas Rosch is skeptical of self-regulatory initiatives and of FTC's understanding of what consumers want when it comes to privacy. Read More...

View article
Amex's Facebook App Pushes 9/11 Volunteerism
Marketing

Amex's Facebook App Pushes 9/11 Volunteerism

15y Christopher Heine

Amex's Facebook App Pushes 9/11 Volunteerism

Branded goodwill campaigns can be expected leading up to September 11. Read More...

View article
Mobilizing the Latino Vote: 'The Language Is the Message'
Marketing

Mobilizing the Latino Vote: 'The Language Is the Message'

15y Giovanni Rodriguez

Mobilizing the Latino Vote: 'The Language Is the M...

What language do you use to mobilize bilingual voters? Surprise results from a recent study. Read More...

View article
Is TV Addressability DOA?
Marketing

Is TV Addressability DOA?

15y Jeremy Lockhorn

Is TV Addressability DOA?

Three complications that arise from addressable TV and what to do about it. Read More...

View article
Does Synergy Always Mean Opportunity?
Automation

Does Synergy Always Mean Opportunity?

15y Stephanie Miller

Does Synergy Always Mean Opportunity?

Five factors to help prioritize the opportunities to expose each brand to new, known audiences. Read More...

View article
Japan Earthquake: The Role of Google and Social
Asia

Japan Earthquake: The Role of Google and Social

15y Shohei Shimoda

Japan Earthquake: The Role of Google and Social

A look back on how Internet companies have rallied to help people in times of crisis. Read More...

View article
Poptent: Rethink Everything You Know About Ads
Marketing

Poptent: Rethink Everything You Know About Ads

15y Gary Stein

Poptent: Rethink Everything You Know About Ads

How a crowdsource community site is stitching together two very powerful trends in video: creation and distribution. Read More...

View article
Execs & Accounts: Starcom USA, Rokkan, Big Spaceship, Say Media
Marketing

Execs & Accounts: Starcom USA, Rokkan, Big Spaceship, Say Media

15y ClickZ News Staff

Execs & Accounts: Starcom USA, Rokkan, Big Spacesh...

New agency hires at Starcom, Rokkan, and Big Spaceship; CBS VP moves to Say Media. Read More...

View article
Groupon Responds to Privacy Inquiry From Lawmakers
Data insights

Groupon Responds to Privacy Inquiry From Lawmakers

15y Kate Kaye

Groupon Responds to Privacy Inquiry From Lawmakers

Company revealed Q2 sales info and disclosed it no longer works with Omniture. Read More...

View article
AudienceScience President Jeff Hirsch to Leave Company
Data insights

AudienceScience President Jeff Hirsch to Leave Company

15y Kate Kaye

AudienceScience President Jeff Hirsch to Leave Com...

Hirsch plans to "pursue smaller entrepreneurial interests." Read More...

View article
Digital Requires the Remodeling of the Relic Agency Model
Marketing

Digital Requires the Remodeling of the Relic Agency Model

15y Augustine Fou

Digital Requires the Remodeling of the Relic Agenc...

A look at the trends that are causing the disruption of the old-world business model. Part one in a two-part series. Read More...

View article
Teach Your Parents Well
Marketing

Teach Your Parents Well

15y Anna Papadopoulos

Teach Your Parents Well

Five insights from observing children that can be applied to your career. Read More...

View article
Facebook Comment Change Revives Pharma Call for FDA Guidelines
Healthcare & Pharma

Facebook Comment Change Revives Pharma Call for FDA Guidelines

15y Kate Kaye

Facebook Comment Change Revives Pharma Call for FD...

For pharma brands, the FDA is the elephant in Facebook comment room. Read More...

View article
What to Expect When You're Expecting…a Media Commitment
Data insights

What to Expect When You're Expecting…a Media Commitment

15y Amy Manus

What to Expect When You're Expecting…a Media Commi...

Six tips to create more visibility behind the scenes and help you get on a pending media buy. Read More...

View article
Baidu: Building a Chinese Internet Empire
Asia

Baidu: Building a Chinese Internet Empire

15y Gordon Choi

Baidu: Building a Chinese Internet Empire

Here's a list of Baidu's ambition to grab market share in areas beyond search in the country. Read More...

View article
Pawlenty Leaves Behind Online Video Legacy
Marketing

Pawlenty Leaves Behind Online Video Legacy

15y Kate Kaye

Pawlenty Leaves Behind Online Video Legacy

Now defunct presidential campaign's online video stood out and influenced others. Read More...

View article
1 141 142 143 144 145 397